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What do you do if your brand management strategies are not effectively gathering stakeholder feedback?

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When it comes to brand management, stakeholder feedback is a crucial element for success. Without it, you're navigating in the dark, risking misalignment with your audience's expectations and needs. If you find that your current strategies aren't yielding the insights you need, it's time to reevaluate and adjust your approach. The key is to identify the gaps in your strategy and implement practical solutions to bridge them, ensuring that your brand remains responsive and relevant to those who matter most.

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Ifedolapo Ojuade, ABMP, MBA

Commercial Leader | Strategic Marketing Professional | FMCG Tech | Faculty at BMA | Writing "The Nigerian Consumer…
Lawrence Chindudzi

Sales & Marketing Management | Sales & Marketing Analytics | MComm | CDM

1 Reassess Goals

If your brand management strategies are falling short in gathering stakeholder feedback, start by reassessing your goals. It's essential to have clear, measurable objectives for what you aim to achieve with feedback. Consider whether your goals are realistic and whether they align with the overall strategic vision of your brand. If your objectives are too vague or broad, stakeholders may not understand the type of feedback you're seeking, which can lead to a lack of meaningful responses.

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Ifedolapo Ojuade, ABMP, MBA

Commercial Leader | Strategic Marketing Professional | FMCG Tech | Faculty at BMA | Writing "The Nigerian Consumer Code" series for BusinessDay | I deliver ROI-positive Commercial Programs for MNCs.
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When the feedback loop is broken, it's time to recalibrate: 1. Evaluate Current Strategies: Assess the effectiveness of existing feedback mechanisms. Are they reaching the right stakeholders? Are they gathering actionable insights? 2. Revamp Communication Channels: Explore alternative communication channels. Consider surveys, focus groups, or one-on-one interviews to capture diverse perspectives. 3. Incentivize Participation: Offer incentives for providing feedback. Whether it's discounts, rewards, or recognition, incentivizing participation can boost engagement. 4. Regular Review and Adaptation: Continuously review and adapt your feedback strategies based on results. What works today may not work tomorrow, so stay agile.

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2 Revise Methods

Consider revising your feedback collection methods if stakeholders are not engaging as expected. Traditional surveys might not resonate with everyone, so explore alternative channels like social media, focus groups, or one-on-one interviews. Personalized communication can often yield higher quality feedback. Ensure that the process is user-friendly and that it doesn't demand too much time or effort from stakeholders, as this can be a significant barrier to participation.

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Lawrence Chindudzi

Sales & Marketing Management | Sales & Marketing Analytics | MComm | CDM
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One thing I've found helpful is to put more attention to social media for stakeholder feedback. Here are some key reasons why social media is important in this aspect: 1. Real-Time Interaction: there is the ability to engage with stakeholders in real-time. 2. Wide Reach: Social media platforms have billions of active users, providing brands with a vast audience to gather feedback from. 3. Cost-Effective: Compared to traditional methods of collecting feedback, such as surveys or focus groups, social media is a cost-effective way for brands to gather insights from their customers. 4. Data Analytics: track and analyze customer feedback effectively. 5. Brand Reputation Management: enables you to address customer feedback publicly.

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3 Enhance Communication

Effective communication is vital for successful brand management. If stakeholders aren't providing feedback, there might be a disconnect in how you're conveying the importance of their input. Enhance your communication by clearly explaining how their feedback contributes to the brand's development. Use language that resonates with your stakeholders and ensure that they understand the value of their opinions. Regular updates on how their feedback is being used can also encourage ongoing engagement.

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4 Offer Incentives

Sometimes stakeholders need an extra push to provide feedback. Offering incentives can be an effective way to increase participation rates. These incentives don't have to be costly; they could be as simple as public recognition, access to exclusive content, or a chance to win a prize. The key is to make stakeholders feel valued and show that their feedback has a tangible impact on the brand.

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5 Leverage Technology

In today's digital age, leveraging technology can significantly enhance your brand management strategies. There are numerous tools available that can automate feedback collection and analysis, making it easier for stakeholders to share their thoughts and for you to gain insights. From sophisticated survey platforms to social listening tools, technology can provide real-time feedback and track sentiment over time, allowing for more agile brand management.

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6 Monitor and Adapt

Finally, brand management is an ongoing process that requires continuous monitoring and adaptation. If your strategies for gathering feedback aren't working, it's crucial to monitor the situation closely and be willing to adapt your approach. Pay attention to stakeholder behaviors and preferences, and be ready to make changes to your strategy as needed. This dynamic approach will help ensure that your brand remains in tune with its stakeholders and can respond effectively to their evolving needs.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Claudia Marta

Global Sr Marketing Director// Business Development // CSR
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Communicate, communicate, communicate. Utilize inclusive storytelling to engage stakeholders and encourage participation. Implement surveys, focus groups, and social media polls to gather diverse perspectives. Considering amplifying voices and fostering dialogue, brands can ensure stakeholder feedback effectively informs strategic decisions, driving meaningful impact and resonance. Always stay positive and show sincere curiosity to find the best way to address any issue that might appear on the way.

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What do you do if your brand management strategies are not effectively gathering stakeholder feedback?

1

2

3

4

5

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1 Reassess Goals

2 Revise Methods

3 Enhance Communication

4 Offer Incentives

5 Leverage Technology

6 Monitor and Adapt

7 Here’s what else to consider

Brand Management

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What do you do if your brand management strategies are not effectively gathering stakeholder feedback?

1

2

3

4

5

6

7

1 Reassess Goals

2 Revise Methods

3 Enhance Communication

4 Offer Incentives

5 Leverage Technology

6 Monitor and Adapt

7 Here’s what else to consider

Brand Management

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