What do you do if your brand logo isn't leaving a lasting impression?

This explanation is a nope from me. Don't put so much pressure on a single image to communicate so much about your brand. The best known logos in the world are simple and honestly say nothing at all about the product. The McDonald's logo is not a burger. Nike is not a shoe. It's the overall brand, it's messaging and presence that have a lasting effect. The logo only needs to be a marker under which the consumer files all of their associations with the company. The rest of the visual identity can help mold and reinforce those associations. If you've kept it simple, all your logo needs is time and a strong presence with the right people. If it's a complex image with a lot going on, then maybe it's time to simplify.

In my personal experience, if your brand logo isn't leaving a lasting impression, it might be time for a redesign that better reflects your brand identity and resonates with your target audience. Start by researching current trends in design, but also ensure your logo remains timeless and versatile across various platforms. Consulting with a professional designer or a branding agency can provide valuable insights and creative solutions. Engaging your community for feedback can also unveil new perspectives and ideas. Remember, your logo is often the first touchpoint for your audience; making it memorable, unique, and reflective of your brand's essence is crucial for standing out in a crowded marketplace.

Start with a candid evaluation of your brand logo to understand why it may not be making the desired impact. Compare it with competitors' logos and assess its visibility, memorability, and relevance to your brand identity. This honest appraisal can help identify specific elements that may need refinement, such as color, typography, or symbolism.

A logo is important for brand resonance but the way my team and I evaluate a logo is a bit different from others… We ask 3 questions when it comes to evaluation of a logo. 1) Simplicity: Could a child draw it easily and consistently? 2) Advocacy: Would you wear this logo on your clothes? 3) The Cool Factor: Does the logo look cool when you see it? How cool does it look compared to others in the industry? Obviously color psychology, art style, and adaptability are all important to the logo design but the questions mentioned above help evaluate further. Also, don’t stress too much about the logo because although it is an identifier for your company, the story you tell about your brand is much more impactful.

If your brand logo isn't leaving a lasting impression: - Consider redesigning the logo to make it more memorable and reflective of your brand identity. - Ensure the logo is versatile and scalable across various platforms and mediums. - Seek feedback from customers and stakeholders to understand what aspects of the logo may be lacking. - Evaluate competitors' logos to identify potential areas for improvement or points of differentiation. - Test the logo with focus groups or surveys to gauge its effectiveness. - Invest in professional design expertise to create a visually impactful and memorable logo.

While it's important not to chase trends blindly, understanding current design trends can provide insights into what resonates with audiences today. However, the goal should be to balance trendiness with timelessness, ensuring your logo doesn't just capture attention today but remains relevant and distinctive in the long term.

A logo that doesn't leave a lasting impression can be a missed opportunity. It is important to evaluate the Logo Itself and refine your Logo Strategy. Gather Feedback: Get honest feedback from your target audience and design professionals. A/B testing different logo variations can also be helpful. Consider a Refresh or Redesign: If the logo has fundamental issues, a refresh or complete redesign might be necessary.

Access the gaps in your branding. Your core vision. mission and value may be amazing but there may be a disconnect in the images you are using to convey the final message. Consult with a professional in branding to explore options that will be of benefit to your goals.

Go back to your brand strategy and ensure your logo accurately reflects your brand’s values, mission, and target audience. A disconnect here could be why the logo isn't resonating. Your logo should be a visual shorthand for what your brand stands for; if it's not, it may be time to align it more closely with your brand's core identity.

As I am working in pharmaceutical company where previous logo only depicting one devision and we are coming up with new division so we decided to create a universal logo which will be used as a company and earlier logo will be used as the logo of that divison only.

Find a talented, experienced designer who has a track record in logo design. Expensive design agencies are not a mandatory. There are many freelance designers who will do you proud without breaking the budget. Ensure the designer clearly understands your brand strategy, your brand attributes (unique facets of the brand and business) and brand personality (if your brand was a person, how would you describe them). Ask the designer to do an extensive “exploration” of your logo, both the mark and wordmark.

Before committing to a significant change, create variations of your logo and test these with your target audience to gather feedback. This testing can be done through surveys, focus groups, or A/B testing on social media. The insights gained can guide you in refining your logo to ensure it connects more effectively with your audience.

Consulting groups, feedback teams and surveys will engage your audience to feel a part of the process. Testing does not mean you must commit to changing your core vision, this process may help in elimination of unproductive logos that disconnect your brand.

If a logo change is necessary, consider implementing it gradually to avoid confusing your existing customers. Start by introducing the new logo in one aspect of your business, such as your website, before rolling it out across all platforms. Communicate the change and the reasoning behind it to your audience to maintain brand trust and loyalty during the transition.

A logo's job is straightforward - it needs to be simple enough to be remembered, it needs to convey some core truth about the brand, and should be capable of being displayed at a variety of sizes and mediums. If a logo is doing each of these things well and your brand isn't gaining traction then I would look to other things first: is your messaging telling brand story that resonates with your customers? Is the rest of your visual identity engaging/delightful/exciting? The logo is just the vessel for all the feelings and thoughts people have about your company, which are largely created independently of the logo itself.

Timing is important when updating your logo. Typically issues with the logo are emblematic of issues underneath the surface in the experience. It would therefore be pointless to design and roll out a new logo until the experience has been fully understood and redesigned in line with the brand purpose and values. I recommend brand touchpoint mapping to identify the biggest gaps and priorities in the customer & employee experience before any rollout of a new logo or strapline. The logo comes once the brand culture has been fully embedded across the organisation and is apparent throughout. Then the logo will have real impact. Change from within first, then without.

Your logo is only a small part of your branding. And it is often impossible to bundle all the core values of your company in the logo. Other corporate identity elements such as fixed graphic elements and shapes, typography, photography and animation make an equally important contribution. First see whether you can make a profit from this before immediately changing the logo.

You always have to keep in mind what is your audience passionate about and what do they like or need. Keep always in mind who they are and what do they use your services for.