What do you do if your brand logo isn't leaving a lasting impression?

Brand and logo should not be used interchangeably. The logo is a marker of identity, brand is how your service or product makes people feel and the stories you want people to tell about their experience with what is offered.

Un logo forma parte de la expresión visual básica de una marca, junto con ellos otros elementos ayudan al adecuado reconocimiento de la misma. Debe tener claro el contexto marcario donde competirá y donde buscará diferenciarse. Antes de la construcción de la identidad visual, incluso antes del desarrollo de la imagen de marca que soporta muchas de las decisiones visuales a considerar, durante la auditoria y la investigación previa, es importante definir, que características se tomarán en cuenta para construir el signo. Junto con ello, se deben obedecer una serie de parámetros que facilite la adaptación y uso del mismo, como lo son la pregnancia, calidad gráfica, compatibilidad semántica, versatilidad, vigencia, entre otros.

If your brand logo isn't leaving a lasting impression you should do these: 1. Start with asking yourself if there is consistency in the use of logo and other branding elements. 2. See the possibility of redesigning the logo. 3. Asking the feedback from the stakeholders and experts 4. If you don't want to do any of the above, storytelling and building an emotional connection with the audience will do the work. Just focus on other elements of branding.

Os colegas brand managers talvez n?o sejam f?s dessa opini?o, mas: reflita se realmente é a hora de priorizar isso, porque normalmente n?o é. Mudar um logo é um trabalho que raramente vem sozinho. Você vai olhar para identidade visual, para logo sonoro, para fontes... e em breve o semestre da sua equipe estará bastante comprometido. Ent?o certifique-se de que seus processos de aquisi??o, otimiza??o de mídia, gest?o de ativos, todos estejam bem azeitados antes de iniciar uma epopeia de rebranding.

Start by evaluating your current logo’s performance. Look at how your audience interacts with your brand across various platforms. Does your logo stand out? Is it memorable? Understanding where your logo falls short can provide valuable insights for the redesign process.

Consider conducting thorough market research and audience analysis to understand what resonates with your target demographic. Your logo should not only reflect contemporary aesthetics but also speak directly to your audience's preferences, values, and expectations. By gathering insights into your target market's tastes and preferences, you can tailor your logo design to better align with their expectations and aspirations. Moreover, don't underestimate the power of simplicity and versatility in logo design. Sometimes, less is more when it comes to creating a memorable and impactful logo. Aim for a design that is timeless, scalable, and easily recognizable across various platforms and mediums.

Explorar as tendências é importante. Seguir as tendências é perigoso. Construir um logo com tendências como base, é insensato. As diretrizes e flexibiliza??es de aplica??o de marca devem contemplar as tendências. Um logo criado hoje em dia deve testar seu contraste em várias telas, deve poder virar ícone com facilidade, deve se adaptar de forma responsiva, permitir recursos de motion e ter varia??es que ajudem sua aplica??o em telas verticais (apenas para nomear alguns itens). A estética do logo, porém, deve transmitir a essência da marca. E nem sempre isso vai significar alinhamento com as últimas tendências de design. E tudo bem: um equilíbrio é possível, mas ele pende mais para o negócio, e menos para as tendências.

Check out the latest trends in logo design, but always remember you're not looking to blindly follow fads. Instead, identify trends that align with your brand's identity and values. This can inspire a logo that's both modern and meaningful.

Stay ahead of the curve by exploring current design trends and identifying elements that could elevate your logo. However, trends should be viewed as inspiration rather than strict rules. Incorporate elements that resonate with your brand's identity while also considering longevity. Strive for a timeless design that will stand the test of time and continue to leave a lasting impression.

Sometimes less is more when it comes to logo design. Consider simplifying your logo to its core elements, removing any unnecessary clutter or complexity. A clean and minimalist design can often be more impactful and memorable, allowing your brand to shine through without distractions.

Simple is not easy, simplicity could solve for visibility and flexibility but brands are felt. Brand values must speak such that their design is synonymous with the values that it represents.

"N?o tive tempo para escrever uma carta curta, ent?o escrevi uma longa mesmo." -Mark Twain Adoro essa frase e n?o perco uma chance de usa-la. Simplicidade é difícil, mas necessária. Logos complexos denotam marcas complexas, e isso n?o costuma ser muito bom. Como "rule of thumb", costumo dizer que um logo deve ter de uma a duas "ideias", n?o mais que isso. Toda a composi??o estética deve trabalhar para passar estes dois elementos (Dinamismo+Anima??o. Seriedade+Inova??o. Confian?a+Informalidade...)

To truly gauge if your brand logo isn’t leaving a lasting impression, consider conducting an experiment that might seem unconventional at first: ask your customers to draw your logo from memory. This exercise can reveal a lot about the logo’s memorability and the elements that stand out most to your audience. If most participants struggle to recall the basic shape, colors, or features of your logo, it’s a clear sign that simplification could be beneficial. Then embark on a journey to refine your logo. Use the common elements that people remember as your foundation and discard any parts that are consistently forgotten or misrepresented. This process also encourages a deeper connection with your audience!

Complexity often dilutes impact. If your logo is cluttered or complicated, consider a simpler approach. A clean, straightforward design can be more memorable and versatile across different mediums.

In addition to considering the psychological impact of color choices, it's crucial to ensure that your logo's design is culturally sensitive and inclusive. Different cultures attach varying meanings and associations to colors, and what may be perceived positively in one culture could have a completely different connotation in another. Therefore, before finalizing your logo's color palette, conduct thorough research to understand how different cultures interpret colors. Moreover, consider the global reach of your brand and how your logo will be perceived across diverse markets. Aim for a color scheme that transcends cultural boundaries and resonates with audiences worldwide.

I completely agree that color is a powerful element in branding. If your logo isn't resonating, it's crucial to evaluate its color palette as it directly influences consumer emotions and perceptions. Choose colors that align with your brand's personality and values, ensuring they differentiate your brand while maintaining harmony with industry standards.

Colors evoke emotions and convey messages. Ensure your logo’s color palette aligns with what your brand stands for. The right colors can enhance brand recognition and influence how your audience perceives your brand.

Colors play a significant role in shaping perceptions and evoking emotions. Dive into color psychology to understand the meanings and associations behind different hues. Choose colors that align with your brand's personality and values while also resonating with your target audience. A well-chosen color palette can help your logo leave a lasting impression and evoke the desired feelings in your audience.

In addition, it's essential to consider the scalability and versatility of the chosen typeface. While a font may look appealing in your logo's initial design, it's crucial to ensure that it remains legible and impactful across different sizes and formats. This includes considering how the font will appear on various platforms, from digital screens to printed materials. Opt for a font that is easily recognizable and distinct, helping your logo stand out amidst competitors and leave a lasting impression on viewers. Conduct thorough testing to assess the font's readability and visual appeal across different contexts, ensuring that it maintains its effectiveness in various applications.

It's not just about legibility, but also about conveying your brand's personality effectively. Ensure your font choice aligns with your brand's tone and message to avoid any disconnect with your audience. A cohesive font selection enhances your logo's impact and strengthens your brand identity.

Just like colors, the font in your logo sends a message. Choose a font that reflects your brand’s personality and is legible across sizes and mediums. A distinctive, appropriate typeface can significantly enhance your logo’s impact.

O logo é importante, mas ele em si n?o é a marca, apenas uma REPRESENTA??O da marca (assim como o cachimbo de Magritte n?o é um cachimbo). A marca acontece nas mentes das pessoas, a marca é o que as pessoas pensam sobre sua organiza??o. O logo n?o pode desviar da marca, ele deve representar sua essência. Do contrário, você está aplicando perfume em uma flor, em vez de sentir o próprio aroma dela.

Consider the versatility of the chosen typeface across various platforms and mediums. A font that translates well from digital to print ensures consistent branding across all touchpoints. Moreover, don't overlook the significance of kerning, spacing, and overall typography layout in creating a polished and professional logo design. These finer details can elevate the visual appeal and legibility of your brand's identity, leaving a lasting impression on your audience.

If your brand logo isn't making the impact you hoped for, a refresh or redesign could be the right move. But the journey doesn't end with the new logo. It's crucial to pair it with a comprehensive brand strategy because, ultimately, it's the branding efforts that create lasting impressions.