What do you do if your boss's expectations for lead generation don't align with yours?
When you find yourself at odds with your boss over lead generation strategies, it's a delicate situation that requires careful navigation. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated an interest in your company's product or service. It's a critical component of the sales process, and differing opinions on how to approach it can create tension. Your boss may have a set of expectations based on past experiences or industry standards, while you might have innovative ideas or a different perspective on the target market. To address this, it's important to understand the underlying reasons for the misalignment and find a common ground.