What do you do if your boss in the Creator Economy is resistant to new ideas?

Take him down to Chinatown. This is a euphemism for taking a very hard approach. The idea is to be assertive, yet all the while know that you're providing hard love to your boss

Set up a brief meeting with your boss. Provide evidence that supports exploring a specific new idea, especially financial returns. Offer to expand the proposition if your boss expresses interest. If he/she resists hearing any new idea and you're feeling bold, ask WHY. Sometimes people resist the new because they just don't know enough about it, haven't thought about it, or don't want to expend the energy and time to explore the possibilities. However, point out that business growth often happens through acting on new ideas and concepts. Perhaps you can offer ways to take the burden off the boss, to pave the way to implement those vetted and deemed worthwhile new ideas.

There are possible ways to achieve it ,by using a polite systematic approach of letting him see through a window of my thoughts,understand my idea , such that he can appreciate my idea ,and foster a general growth of the company vision and mission.

Resistance to new ideas are driven by adversity to risk. People adverse to risk need evidence. With evidence you provide perspective, you gain trust and you get buy in. If you’re not able to provide evidence, that’s also a good thing: maybe your new idea is not as good as you thought. Regardless, it’s win-win.

Despite the highly creative market, you'd be surprised at how many bosses are resistant to change. I first seek to understand their perspective, then present my suggestions with evidence of potential benefits. I propose small, manageable changes to demonstrate success, aiming to build trust and openness to innovation gradually.

It's crucial to test new content ideas iteratively to succeed. While it may be tempting to chase every trend or produce large volumes of untested content, this approach is unsustainable. Instead, consider implementing a structured approach to content testing. I advocate for a strategy I call "Content in Threes": conduct three wholehearted tests across three different mediums or platforms (if applicable). Then, evaluate performance after 3 weeks and again after 3 months. You can gain valuable insights into what resonates with your audience, allow them to adjust to new concepts/ideas, helps you stay relevant in a rapidly evolving digital landscape and ensures that your content is consistently engaging.

When launching new content, it's crucial to set realistic expectations with your team. While immediate success is possible, it's more common for content to require iterations before achieving its full potential. Communicate openly with your team about the likelihood of gradual growth rather than instant success. Emphasize the importance of iterating on content based on feedback and data to improve engagement over time. By managing expectations and maintaining open communication, you create a supportive environment for innovation and growth, giving your new ideas the best chance to succeed in the long run.

Be patient, draft your own ideas with positive results. Bullet points so it is not so difficult to read, bullet points the one that will bring about positivity for the company. Gently impatiently place it on the Boss desk with notes of reminder to read. Occasionally remind the boss to just take a quick look at it. you’ll be surprised what patient can bring.

it's rare for a new concept or idea to instantly skyrocket to success. While you may have been thinking about your new idea for days, weeks, or even months, your audience is likely encountering it for the first time upon its release. To maximize the impact of your new content, consider teasing it multiple times before its official release. Teasing new content allows you to build anticipation and garner audience buy-in early on. Share enough of the idea to generate excitement and interest, but leave room for surprises and reveals upon release. This approach not only engages your audience but also helps you gauge their interest and adjust your strategy accordingly.