What do you do if your augmented reality products or services aren't gaining traction in the market?

Don't fall in love with the technology's possibilities. They're wonderful but your customers are your customers because they enjoy the value you're bringing and not what tech can do. Also, don't forget they are really comfortable doing things the way they always did. So if they tell you something's not working, believe them and start by analyzing if you need AR to drive that value home.

Your products / services are user-centric, hence it is important to focus on customer feedback and preferences. Take user feedbacks and understand where your fail to meet their expectations. And then, focus on streamlining your products/services, giving more importance to the features that offer the most value to users.

The primary thing to consider would be if we have the user context and persona right. Is it solving the user problem in the context they want it, it the AR component a definitive value adds? Is the onboarding smooth and simple for the new users? Did you get the persona right ? Also feedback mechanism? it user being assisted while navigation and are you collecting feedback form the user to reiterate?

If your AR products or services aren't catching on, reevaluate their value. Check if they truly solve a problem or improve an experience. Ensure they're not just impressive technically but also provide practical benefits. Listen to feedback and be open to adjusting your approach if needed.Sometimes, a small change in presentation or usage can greatly enhance market appeal.

Understanding the value proposition is key to finding and keeping customers. Start with what problem are you solving and then decided if AR can assist to solve that problem. Don't just do AR for AR sake. I came unstuck once in a Agtech pitch competition because I didn't have my value proposition nailed, it was a big lesson to learn, but a lesson I needed to learn. #farmXR

Craft Engaging Content: Develop content that captures attention and showcases the potential of your AR products. Leverage Strategic Partnerships: Collaborate with influencers in your industry or relevant content creators. Partnering with established figures can help you reach a wider audience and leverage their credibility to promote your AR offerings. Embrace Experiential Marketing: Organize live demonstrations or interactive AR experiences at industry events or public gatherings. This allows potential users to directly interact with your AR products, fostering a deeper understanding and generating excitement. By implementing these strategies, you can effectively raise awareness for your AR developments.

If people don't know about your AR products, focus on raising awareness. Step up your marketing game by crafting engaging content that highlights your offering's benefits. Utilize social media, collaborate with influencers, and host live demos to reach more people.Educate your audience about AR's advantages and uses to generate interest. Remember, if no one sees your products, they won't sell, no matter how great they are.

There are some app developers with great marketing skills but if not bring in a pro to work with you to design a scalable strategy. I am a big fan of developing a cross-channel effort that employs everything from a content strategy that speaks to the problems this app solves to highlighting the new capabilities that speak to the needs of the User. It may not be about speaking to the details of the technology but rather to the User experience it enables.

If they don't know about it, they won't use it. The app needs to be seen. The value it brings needs to speak to the intended user. Get your user persona and context right and then channelize the right resources to market it to them. Use the various available channels, and media to spread awareness and education about it.

Any app developer knows some improvements can always be made. Build in post-launch sprints to evaluate features, UX, content, and overall User journey to identify issues and solve them.

Usability makes or breaks an app. If the app or product is difficult to use, the onboarding is not proper, the app however big problem its solving, will fizzle out. The focus has to be to make it simple and intuitive to use. Have a clear feedback mechanism for the user, listen to your user and iterate accordingly.

Part of the price adjustment process is to constantly keep your eye on the horizon for competition that may step into the arena with a different pricing structure or feature set that pushes you to re-evaluate your model.

This is standard practice and apps that embrace the questions and feedback loops from its community have much to gain from this process. Choose your communication channel (ex. discord, slack, etc.) and welcome input from users, answer their questions and find out what their app experience is like. This inevitably creates higher adoption, and improved issue resolution, and welcomes co-creation and essential qualitative User metrics.

Here are few points: - Identify Complementary Businesses: Seek out companies whose products or services can integrate with your AR offerings. - Access Valuable Resources: Partnering with established companies can grant you access to their resources, such as a wider customer base or additional development expertise. - Accelerate Market Penetration: Joining forces with the right partners can significantly amplify your product's reach and expedite its market acceptance.