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What do you do if your assertiveness is being undermined in the consumer electronics industry?

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Assertiveness is a key skill for anyone working in the consumer electronics industry, whether you are selling, designing, repairing, or managing devices. It means being able to express your opinions, needs, and preferences clearly and confidently, without being aggressive or passive. However, sometimes you may encounter situations where your assertiveness is being undermined by others, such as customers, colleagues, competitors, or bosses. How can you deal with these challenges and maintain your self-esteem and professionalism? Here are some tips to help you.

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1 Identify the source

The first step is to identify who or what is undermining your assertiveness and why. Is it a customer who is demanding, rude, or unrealistic? Is it a colleague who is jealous, insecure, or competitive? Is it a competitor who is trying to steal your market share or reputation? Is it a boss who is micromanaging, criticizing, or ignoring you? Understanding the source and the motive can help you tailor your response and avoid taking things personally.

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2 Choose your battles

The second step is to choose your battles wisely and decide when and how to assert yourself. Not every situation requires a confrontation or a compromise. Sometimes, it may be better to ignore, walk away, or agree to disagree. Other times, it may be necessary to stand up for yourself, your rights, or your values. You need to weigh the pros and cons of each option and consider the potential consequences and benefits. For example, if a customer is being abusive, you may decide to end the conversation politely and report the incident to your manager. If a colleague is undermining your work, you may decide to confront them directly and ask them to stop. If a competitor is spreading false information, you may decide to counter it with facts and evidence.

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Vivek Srivastava

Strategy-Supply Chain-Operation| Transformation & Excellence| Digital-Analytics-AI ML| Business Architecture| Sustainability-Cost-Efficiency| Value Chain-Supplier-Customer-Channel-Product| IIT, SPJain, INSEAD
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In navigating conflicts, it's essential to choose battles wisely. Not every situation warrants confrontation; sometimes, it's best to walk away or agree to disagree. However, standing up for yourself or your values may be necessary at times. Consider the potential consequences and benefits of each option. For instance, ending a conversation with an abusive customer politely and reporting the incident to your manager can be effective. Confronting a colleague undermining your work directly or countering false information from competitors with facts are strategic approaches to assert oneself.

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3 Use assertive communication

The third step is to use assertive communication techniques to express yourself effectively and respectfully. This involves utilizing clear, direct, and positive language, along with non-verbal cues such as eye contact, posture, and tone. For instance, you can use "I" statements to express your feelings, needs, and opinions; "you" statements to describe the behavior and impact of the other person; "we" statements to suggest solutions and collaboration; open-ended questions to invite feedback and clarification; and assertive rights to remind yourself and others of your boundaries and expectations. Examples of each are: "I feel frustrated when you interrupt me", "You are raising your voice", "We can work together to find a better way", "What do you think?", and "I have the right to be treated with respect".

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4 Seek support and feedback

The fourth step is to seek support and feedback from others who can help you cope with the challenges and improve your skills. You may want to talk to someone who can empathize, advise, or mentor you, such as a friend, a family member, a co-worker, or a professional. You may also want to ask for feedback from people who can give you constructive criticism, praise, or suggestions, such as a manager, a customer, or a peer. Seeking support and feedback can help you gain perspective, confidence, and motivation.

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5 Practice and learn

The fifth step is to practice and learn from your experiences and mistakes. Assertiveness is not something that you are born with or that you can master overnight. It is a skill that you can develop and improve over time, with practice and reflection. You may want to set goals, monitor your progress, and celebrate your achievements. You may also want to learn from your failures, identify your strengths and weaknesses, and seek opportunities to improve. Practicing and learning can help you become more assertive and successful in the consumer electronics industry.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Bhagyaraj Dhamodaran

Data Leadership | Cloud Data Architecture | Global Data Integration Specialist | Analytics
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Identify priorities from the perspective of an executive or authorized person. Even with 100 fantastic ideas, as Steve Jobs said, only one idea needs to be executed successfully. Additionally, consider that the individual who is undermined may have communication issues. If not this is the case, document the incident and assess if it occurs again. If so, explore alternative options.

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What do you do if your assertiveness is being undermined in the consumer electronics industry?

1

2

3

4

5

6

1 Identify the source

2 Choose your battles

3 Use assertive communication

4 Seek support and feedback

5 Practice and learn

6 Here’s what else to consider

Consumer Electronics

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What do you do if your assertiveness is being undermined in the consumer electronics industry?

1

2

3

4

5

6

1 Identify the source

2 Choose your battles

3 Use assertive communication

4 Seek support and feedback

5 Practice and learn

6 Here’s what else to consider

Consumer Electronics

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