What do you do if your AR product launch fails and customer trust is lost?
Launching an augmented reality (AR) product can be a thrilling venture, but what happens when the excitement fizzles out due to a failed launch and eroded customer trust? It's a situation that can spell disaster for any business. Augmented reality, the technology that overlays digital information onto the physical world through devices, can be particularly vulnerable to high expectations. When those expectations aren't met, customers can feel misled, resulting in a significant trust deficit. Addressing this requires a strategic approach to not only salvage the product but also to rebuild customer relationships.