What do you do if your affiliate marketing campaigns are underperforming?

If your affiliate marketing campaigns are under performing I always check three things: 1. What is the data telling me? Looking at key KPI's, clicks, referrals, revenue, CR and EPC. Is there a specific partner negatively impacting a campaign by driving non-converting traffic, etc or is the overall campaign not performing? 2. Place a test order to confirm tracking is set up correctly, are you driving traffic to a different landing page? Was the tracking link set up correctly or are some of the parameters being stripped out by other channels? 3. Review other channel performance to make sure there isn't a larger issue impacting all channels. If that is not the case, review your publisher mix to make sure you are reaching your target audience.

For affiliate marketing campaigns it's very important to analyze the data. Without the right data about the visitors of your campaign you can't really make performance. With an ad tracker like CPVone.com you have all the data available in one place for all the campaigns: geo data, mobile data, if it is bot traffic, clicks, conversions, etc. So, analyzing data and afterwards optimizing the campaigns will improve the performance.

First of all, you need to know if your program is actually underperforming. Make sure your benchmark data is relevant and that your expectations/targets are realistic. Then look at key metrics. Yes, revenue is important, as is ROAS, but it's also vital too look at your publisher base by segment to understand true performance and value to the advertiser.

Review data from the affiliate program as well as your site analytics. Compare results with other channels. Are they similar? This will help you identify if this is an affiliate issue or a site issue. If the affiliate is underperforming, it's time to review your affiliate mix. Are you filling in SEO gaps that other channels can't reach? What can you learn from your other successful marketing channels to implement in your recruitment?

Define Clear Objectives: Start by clearly defining the objectives of your landing page. Whether it's generating leads, driving sales, or encouraging sign-ups, having a clear goal will guide your optimization efforts. Know Your Audience: Understand your target audience's needs, preferences, and pain points. Conduct research to identify their demographics, behaviors, and motivations, and tailor your landing page content and design to resonate with them effectively. Craft Compelling Headlines and Copy: Create attention-grabbing headlines and persuasive copy that clearly communicates the value proposition of your offer. Highlight the benefits of your product or service and address the user's needs and desires succinctly.

As an affiliate marketer you have only a small window of time to measure and engage with your audience. After the visitor clicks your ad, there is the space, on the landing page, where you can convince the user. So, it is important to track the clicks, CTR, engagement, etc so you can improve your landing page performance to the maximum. Also, it helps if you can test multiple variations of the landing page (with a tool like MV Lab) and identify the best variation and then to scale it.

When it comes to affiliate marketing, landing pages are super important. These are the pages where users end up when they click on a link from a publisher's site to a store. It's crucial that these landing pages are well-designed and make users feel comfortable transitioning to a new website. So, making sure these pages are optimized is a big deal in every affiliate campaign.

Review your landing pages with a critical eye. Ensure they are visually appealing, easy to navigate, and have clear calls-to-action. Test different elements such as headlines, images, button colors, and form fields to see what resonates best with your audience. Make sure your landing pages are optimized for mobile devices, as a significant portion of traffic likely comes from smartphones and tablets.

Manage better. And recruit 5-10 good affiliates per month with a tool like PublisherFinders.com. It's the largest database of affiliates and web publishers out there.

Sending a message to the wrong people is like hitting a dead end! It's really important to think about the type of people each publisher attracts. This helps both the business and the affiliate program choose the right publishers for each campaign.

Refine your audience targeting to focus on those most likely to convert. Use demographics, interests, behaviors, and other relevant data points to create specific audience segments. Tailor your messaging and offers to each segment to increase relevance and engagement. Consider excluding audiences that consistently underperform to allocate more budget towards higher-performing segments.

Split testing is one of the activities that most media buyers need to learn and master. As an affiliate media buyer, you don't have to only test different channels (traffic sources), you also have to test different angles, copies, landers and offers. From experience, an ad tracker like @cpv one can simplify the process a lot because you only have to change different percentages for landing pages or offers directly in the tracker. There is no need to change things on the traffic source ( an re-enter approval). And so the testing is much easier to be done, data is collected faster and the campaigns can be optimized.

It might surprise you, but every good advertising campaign starts with testing based on data. We use methods like A/B testing to check which ads work best. Whenever you're planning a campaign, make sure to set aside some of your budget for this testing phase.

Test different types of offers, such as discounts, free trials, limited-time promotions, or bundled deals, to see which ones generate the most interest and conversions. Consider partnering with affiliates who can provide exclusive offers or incentives to their audience. Keep an eye on competitor offers and be willing to adjust your own offerings to stay competitive.

Brainstorm and create variations of your offers that you want to test. This could include different product bundles, pricing options, discounts, promotions, or value-added incentives. Consider how each offer variation aligns with your audience's motivations and addresses their specific needs. Clearly define the parameters of your experiments, including the duration, sample size, and success metrics. Determine how you will measure the effectiveness of each offer variation and what specific outcomes you're aiming to achieve (e.g., increased sales, higher conversion rates, improved customer retention). To isolate the impact of different offer variations, it's essential to test one variable at a time.

Testing offers is a great way to see what resonates with different audiences. The offer provides value to the consumer and helps them convert. Therefore a brand should test various offers to drive higher order values while maintaining conversion rates.

Solicit feedback from your audience through surveys, reviews, and social media interactions to understand their pain points and preferences. Use feedback from affiliates, if applicable, to identify areas for improvement in your campaigns. Incorporate insights gained from feedback into your optimization efforts to better meet the needs of your audience.

Signup to PublisherFinders.com to recruit more relevant affiliates. You can also increase your touch points with the affiliates like calling them on the phone, setting a video calls, and having better weekly messaging.

Look to work with an expert who has vast experience in affiliate marketing since they can leverage their long term relationships to drive results.

Im Affiliate-Marketing k?nnen Sie das Pareto-Prinzip anwenden, indem Sie die Top-Performer unter Ihren Affiliates identifizieren, die den Gro?teil der Ums?tze generieren, und konzentrieren Sie sich auf die Zusammenarbeit mit ihnen. Beispielsweise, wenn 20% Ihrer Affiliates für 80% Ihrer Einnahmen verantwortlich sind, k?nnen Sie diese Beziehungen st?rken, indem Sie exklusive Angebote oder h?here Provisionen anbieten. Trennen Sie sich von den underperforming 80% der Affiliates und konzentrieren Sie sich mit Multiplikatoren-Channel-Kampagnen auf Ihre Top 20% Affiliates. Fragen Sie Ihre Affiliates, ob sie auch neue Kan?le (Social Media, Online-PR etc.) für Sie bewerben würden. Finden Sie Sonderwerbeformen, die funktionieren.

Evaluate the overall competitiveness of your niche and adjust your expectations accordingly. Some industries are inherently more challenging for affiliate marketing than others. Keep an eye on industry trends and be willing to adapt your strategies to stay ahead of the curve. Don't be afraid to seek help from experts or invest in additional resources, such as tools or training, to improve your affiliate marketing efforts. Patience is key. Building successful affiliate marketing campaigns takes time, so stay persistent and continue iterating based on what you learn along the way.