What do you do if your account management skills are outdated in today's digital age?

Embracing change in the digital sphere is fundamental for account managers. Recognizing the constant evolution of technology is key. To adapt effectively, assess your current skills and identify areas for improvement. Consider exploring data analytics, and familiarizing yourself with relevant social media platforms used by clients and industry leaders. Additionally, staying updated on industry trends is crucial. Actively seek out opportunities for learning and growth through courses, conferences, and networking. By embracing change and pursuing new knowledge, you'll position yourself as an adaptable and forward-thinking account manager, ready to excel in the digital era.

El cambio es lo único seguro en la vida, como profesionales en ventas este es uno de los sucesos que vivimos mas de cerca, pensar que la decisión de compra de un cliente puede estar afectada por factores que van desde lo politico hasta lo emocional es una razon para mantenerse en el camino del aprendizaje.

Lifelong learning and adaptability are becoming increasingly important traits for professionals across all fields. In fast-paced sectors like technology and information technology, skills can start to become outdated within just a few years due to rapid technological advancements. For instance, knowledge of specific programming languages, tools, or platforms may need to be updated every 2 to 5 years to stay current. Collaborate with your colleagues, be open to learn and more importantly "unlearn" as well, don't stay in your comfort zone. Keep learning new tools and technologies because by the time you would realize your skill is outdated, it will be too late.

Hoy las IA se han vuelto poderosos aliados y son una herramienta util para recorrer el camino del aprendiz. este es un prompt que te puede ayudar: "Actúa como un experto en Negociación (tema). Mi objetivo es aprender a negociar (habilidad) de la mejor forma posible. Haz una lista de las cosas mas importantes que debo saber para desarrollar esta habilidad"

Online courses and webinars serve as essential tools for honing your account management skills. Engaging in these learning experiences not only strengthens your abilities but also enables you to earn certifications, demonstrating your dedication to professional development. By prioritizing continuous learning, you invest in your career, leading to enhanced performance and increased client satisfaction. Personally, I rely on LinkedIn Learning for broad insights and Coursera for more in-depth understanding of specific topics.

Engaging with industry groups, participating in discussions, and sharing insights on platforms like LinkedIn can significantly enhance our visibility and credibility within the industry. By actively contributing to relevant conversations, we not only establish ourselves as thought leaders but also gain valuable insights into industry trends and client expectations. Moreover, digital networking opens doors to new opportunities and potential partnerships that may have been inaccessible through traditional means alone. It allows us to connect with professionals across geographical boundaries, fostering collaborations and facilitating the exchange of ideas.

Al buscar comentarios de clientes, colegas y colegas de la industria para comprender cómo se percibe su enfoque de administración de cuentas, es fundamental recopilar retroalimentación para mejorar y crecer. La retroalimentación proporciona una visión externa valiosa que puede ayudar a identificar áreas de mejora, fortalezas y oportunidades de crecimiento en la gestión de cuentas. Al involucrar a diferentes partes interesadas, se puede obtener una perspectiva más completa y objetiva sobre la efectividad y la percepción del enfoque de administración de cuentas de una empresa.

Existe mucha informacion en la web sobre lo que necesitas hacer, por lo cual lo ideal seria buscar a tu lider o un mentor que te ayude a transitar por este camino.