What do you do if your Account Management efforts have been met with failure?

1 Analyze the situation

The first step to deal with account management failure is to analyze the situation and understand what went wrong. Was it a communication issue, a performance issue, a mismatch of expectations, or a competitive threat? Did you miss any warning signs, feedback, or opportunities to improve? Did you follow the best practices and standards of account management? By answering these questions, you can identify the root causes of the failure and take responsibility for your actions.

2 Communicate with your client

The second step to deal with account management failure is to communicate with your client and acknowledge the problem. Don't ignore, avoid, or deny the failure, as this will only damage your reputation and credibility. Instead, be honest, transparent, and respectful, and express your apology and empathy. Explain what happened, why it happened, and what you are doing to fix it or prevent it from happening again. Listen to your client's concerns, feedback, and expectations, and show that you care about their goals and needs.

3 Learn from the feedback

The third step to deal with account management failure is to learn from the feedback and use it to improve your skills and processes. Don't take the feedback personally or defensively, but rather as an opportunity to grow and develop. Ask yourself what you can do better, what you can change, and what you can avoid in the future. Seek advice and support from your peers, managers, mentors, or coaches, and implement the necessary actions and adjustments. Keep track of your progress and results, and share them with your client.

4 Rebuild the trust

The fourth step to deal with account management failure is to rebuild the trust and confidence of your client and restore the relationship. Don't expect to recover from the failure overnight, but rather work on it consistently and patiently. Demonstrate your commitment, reliability, and professionalism, and deliver on your promises and expectations. Provide value and satisfaction, and exceed your client's standards and goals. Seek feedback and recognition, and celebrate the achievements and milestones. Show your appreciation and gratitude, and nurture the rapport and loyalty.

5 Prevent the recurrence

The fifth step to deal with account management failure is to prevent the recurrence and avoid making the same mistakes again. Don't repeat the same behaviors, actions, or processes that led to the failure, but rather adopt new ones that are more effective and efficient. Establish clear and realistic goals and expectations, and communicate them frequently and clearly. Monitor and measure your performance and results, and report them regularly and accurately. Anticipate and mitigate any risks or challenges, and be proactive and responsive.

6 Move on from the failure

The sixth and final step to deal with account management failure is to move on from the failure and focus on the future. Don't dwell on the past, or let the failure define you or your career. Instead, accept the failure as a learning experience, and use it to motivate you and inspire you. Recognize your strengths and achievements, and leverage them to pursue new opportunities and challenges. Seek new and existing clients, and apply the lessons and insights you gained from the failure. Keep improving and innovating, and strive for excellence and success.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?