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What do you do if you want to use data and analytics to make informed decisions in Internet Services?

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Data and analytics are essential tools for making informed decisions in Internet Services, a fast-paced and competitive industry that relies on innovation, user satisfaction, and performance. Whether you are a product manager, a marketer, a developer, or an executive, you need to know how to collect, analyze, and act on data to improve your Internet Services. In this article, we will cover some of the key steps and best practices for using data and analytics effectively in Internet Services.

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Susanta Manna l Digitalsusanta

Speaker || Entrepreneur || Growth Strategy || Head of Digital Marketing || Branding || Co-Founder

1 Define your goals and metrics

The first step is to define your goals and metrics for your Internet Services. What are you trying to achieve, and how will you measure your progress and success? You should align your goals and metrics with your business strategy, your user needs, and your market trends. You should also make sure that your goals and metrics are SMART: specific, measurable, achievable, relevant, and time-bound. For example, if you want to increase user retention for your online platform, you might set a goal of reducing the churn rate by 10% in the next quarter, and use a metric like the percentage of users who return to your platform within a given period.

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Susanta Manna l Digitalsusanta

Speaker || Entrepreneur || Growth Strategy || Head of Digital Marketing || Branding || Co-Founder
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The rule called called P D C A Planning Doing Checking Acting Without proper Goal?? and deadlines it’s not going to work, so, we need to know what we want to achieve.

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2 Collect and store your data

The next step is to collect and store your data for your Internet Services. You need to have a reliable and secure data infrastructure that can handle the volume, variety, and velocity of your data. You should also follow the data quality principles of accuracy, completeness, consistency, timeliness, and validity. You should collect data from multiple sources, such as web analytics, user feedback, social media, surveys, and experiments. You should also store your data in a way that allows you to access, query, and integrate it easily. For example, you might use a cloud-based data warehouse or a data lake to store your structured and unstructured data.

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Susanta Manna l Digitalsusanta

Speaker || Entrepreneur || Growth Strategy || Head of Digital Marketing || Branding || Co-Founder
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Implement data collection from website analytics, CRM, and social media to gather relevant insights. Utilize tools like Google Analytics for website data, CRM systems for customer information, and social media analytics platforms for engagement metrics. Ensure seamless integration between these sources to centralize data and facilitate analysis. Regularly review and analyze the collected data to extract actionable insights, informing decision-making processes and optimizing internet services.

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3 Analyze and visualize your data

The third step is to analyze and visualize your data for your Internet Services. You need to have a data analysis framework that can help you answer your business questions, test your hypotheses, and identify patterns and insights. You should also use data visualization tools that can help you communicate your findings, tell stories, and persuade your stakeholders. You should apply different types of data analysis techniques, such as descriptive, diagnostic, predictive, and prescriptive analytics, depending on your goals and metrics. For example, you might use descriptive analytics to report on your current performance, diagnostic analytics to understand why something happened, predictive analytics to forecast what might happen, and prescriptive analytics to recommend what to do.

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4 Act on your data

The final step is to act on your data for your Internet Services. You need to have a data-driven culture that encourages experimentation, learning, and improvement. You should also have a data governance framework that ensures the ethical, legal, and responsible use of data. You should use your data to inform your decisions, optimize your processes, and innovate your products and services. You should also monitor your results, evaluate your impact, and iterate your actions based on your feedback. For example, you might use data to launch a new feature, test its performance, measure its impact, and refine it based on user behavior.

Using data and analytics to make informed decisions in Internet Services is not a one-time event, but a continuous process that requires planning, execution, and evaluation. By following these steps and best practices, you can leverage data and analytics to achieve your goals and deliver value to your users and your business.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if you want to use data and analytics to make informed decisions in Internet Services?

1

2

3

4

5

1 Define your goals and metrics

2 Collect and store your data

3 Analyze and visualize your data

4 Act on your data

5 Here’s what else to consider

Internet Services

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What do you do if you want to use data and analytics to make informed decisions in Internet Services?

1

2

3

4

5

1 Define your goals and metrics

2 Collect and store your data

3 Analyze and visualize your data

4 Act on your data

5 Here’s what else to consider

Internet Services

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