What do you do if you want to showcase your expertise and thought leadership on social media after a layoff?

Consider rebranding your social media profiles to reflect your expertise and personal brand. Update your bio, profile picture, and header to align with your new career goals and areas of expertise.

Menschen in den Sozialen Netzwerken lieben Authenizit?t, seien sie deshalb so ehrlich wie m?glich, mit einer positiven Grundstimmung, das wirkt besonders symphatisch, da sie so ein positives Vorbild sind. Menschen lieben Ver?nderungen und "Heldenreisen", das bedeutet, betrachten sie sich zun?chst selbst aus einer objektiven Perspektive, was finden sie Positives an ihrer aktuellen Situation, dass andere in einer ?hnlichen Situation unterstützen kann.

If we want to describe the concept of rebranding in more detail, rebranding can be a set of actions in a wide dimension and these actions can include changing the name, changing the logo, changing the website design, designing the application, adding new features, changing the marketing and advertising strategy. . Of course, these changes can be without changing the name or logo design. But the idea behind rebranding is to create a different brand identity than other competitors in the market.

Rebrand Yourself (but keep it real)!! This is crucial. A layoff is a chance to refine your personal brand and highlight the specific skills and areas you want to focus on. Example: You were a "social media marketing ninja" but now want to specialize in "community management." Update your profile and create a post about your "rebrand" with a positive spin.

After a layoff, I leverage social media platforms to showcase my expertise and thought leadership. I craft engaging content such as articles, blog posts, or videos sharing insights, industry trends, and practical advice. Participating in relevant discussions, joining professional groups, and networking with peers further establish credibility. I also offer to guest post or speak at industry events to expand visibility. By consistently sharing valuable content and actively engaging with the community, I demonstrate resilience, expertise, and adaptability, positioning myself as a knowledgeable authority in my field and attracting new opportunities.

Sharing insightful content is an invaluable strategy for any professional looking to solidify their presence and authority in their field. By consistently providing valuable information and perspective, you not only keep your audience informed but also demonstrate your ongoing commitment to your industry. This can take many forms, from in-depth articles that dissect recent trends, to quick videos that offer tips or solve common problems. Each piece of content is a chance to connect with your audience and reinforce your position as a knowledgeable and reliable source in your community.

Rebranding allows you to keep your company current and build stronger connections. So you should not be left behind in the new trends in the market. For example, trends in design play an important role in how customers perceive your brand and the products you offer. For example, the famous Adidas brand was founded in 1949 and since then it has changed its name several times to maintain its relationship with its customers. Adidas was able to capture the hearts of customers and become a popular brand by launching an advertisement on social networks and partnering with retailers and influencers.

Share valuable insights, industry knowledge, and relevant content on your social media platforms. Create original content, participate in discussions, and offer unique perspectives to demonstrate your expertise and thought leadership.

Durch aufschlussreiche Inhalte werden Sie als Experte auf ihrem Gebiet wahr genommen. Das erh?ht Ihren Wert für alle, die mit Ihnen in Kontakt stehen und zeichnet Sie für Ihre neue potenzielle Stelle aus.

Share Insights (don't just brag)!! Offer valuable content! Share the challenges you faced, lessons learned, or industry insights. Example: You could create a Twitter thread on "5 Social Media Mistakes I Made (and How You Can Avoid Them)". This positions you as an expert while offering valuable tips.

Durch Ihre Kommentare zu Artikeln, oder in Diskussionen, werden Sie zu einem "Bekannten" und ziehen automatisch die zu Ihnen passenden Kontakte an, die Sie sympathisch finden, bzw. Ihre F?higkeiten und Denkweisen sch?tzen.

To understand your target audience, you need to do some research on what your competitors are doing, what makes your brand unique, and what makes you different from other companies. This way you can refine your strategy.

Actively engage with your professional network on social media by commenting on posts, joining relevant groups or communities, and connecting with industry influencers and thought leaders. Networking can help you stay visible and build new connections in your field.

Engage Your Network (don't just broadcast)!! Reconnect with old colleagues and industry contacts. Like, comment, and participate in discussions. Example: See a former colleague's post about a social media conference? Comment, congratulate them, and ask about the sessions.

Consider the aspect of guidance and leadership. This is your company, so it's your job to deliver the bad news. No matter how much you speak from the bottom of your heart or your body language shows that you really care; In the group announcement, it seems that you do not value these people

Use social media as a platform for continuous learning and professional development. Share your learning journey, discuss industry trends, and showcase your willingness to adapt and grow professionally.

It's good to know how Carta CEO Henry Ward laid off 161 people from his company this year. "The managers of each department sent me a list of people who were going to be laid off for my approval," Ward told his employees. It is very important that you all know that I thoroughly checked the entire list and all the people. If this decision has been made about you, know that I made the final decision, not your manager. For many of you, I can say that your boss even negotiated with me to keep you; So don't blame them. If today is your last day of work, only one person is responsible for it and that is me.

As it is clear, the vision is a view and a general picture of the future of your company, and this vision defines the actions that your company should take. Your goals determine your mission. Values also explain why you should work towards your vision and why you should be committed to your mission. So, any change in these cases will also change the way to communicate with the audience. Therefore, before doing rebranding, you should prepare a strategy and a complete list of upcoming changes and leave the changes related to each department to its specialist and also predict the budget needed for all these changes.

Learn and Relearn - The ever-changing social media industry can not go without 2 things: 1) Confidence to try and fail and stand up as soon as possible - A dynamic industry needs dynamic solutions. 2) Well-updated skill set - keep adding to your skill set us free and paid courses from LinkedIn learning, Great learnings, and Google and not just learn to apply them in your work. more software you learn, more door you open for yourself to grasp the good opportunity

Be generous with your knowledge and expertise by offering help and support to others in your industry. Provide valuable advice, answer questions, and offer mentorship to showcase your leadership and willingness to contribute to the community.

Stay positive and professional in your interactions on social media, even in the face of challenges or setbacks. Focus on highlighting your strengths, accomplishments, and future goals rather than dwelling on past experiences or negativity.

Definitely, these things are not things that you want to do for everyone; But if you have had a good working relationship with the person and you think this is normal, then definitely do it. Most importantly, never talk about how hard it was for you to make this decision. According to Steibel, talking about yourself in this situation is irrelevant. The employee who is being fired is under the most pressure and your feelings do not matter to him at this moment.