What do you do if you want to secure better terms and conditions for temporary and contract work in SEM?

1 Know Your Worth

Understanding your value in the SEM industry is the first step towards negotiating better contract terms. Research the going rates for SEM roles similar to yours, taking into account your experience, the complexity of the projects, and the results you have achieved in past positions. When you know what you should be earning, you can confidently argue for higher pay or more favorable conditions. Remember, your skills in keyword research, campaign optimization, and data analysis are in demand, and your compensation should reflect that.

2 Build Portfolio

A robust portfolio showcasing successful SEM campaigns is a powerful tool for negotiation. Include detailed case studies that highlight your strategic approach, execution, and the positive impact on search engine rankings and client revenue. This tangible proof of your expertise not only demonstrates your capability but also serves as leverage when discussing terms with potential employers. Make sure to update your portfolio regularly to include your most recent and impressive work.

3 Network Actively

Networking is essential in SEM, as it is in any industry. Connect with other professionals at industry events, online forums, and through social media platforms. Building relationships can lead to insider knowledge on contract norms and even direct recommendations for positions with better terms. Additionally, having a mentor in SEM can provide you with guidance and advocate on your behalf during negotiations.

4 Enhance Skills

Continuously improving your SEM skills ensures you remain competitive and valuable. Stay updated with the latest trends, algorithm changes by search engines, and best practices by attending workshops, webinars, and courses. The more current and diverse your skill set is, the stronger your position when it comes to negotiating contracts. Specializing in areas like mobile optimization or voice search could also give you an edge.

5 Communicate Clearly

Effective communication is key when discussing contract terms. Be clear about your expectations and the value you bring to the table. Articulate your successes in previous roles and how you can replicate them for future employers. Listen to their needs and constraints as well, and aim for a mutually beneficial agreement. Remember, negotiation is a two-way street, and clarity helps prevent misunderstandings.

6 Be Flexible

While it's important to know what you want, flexibility can sometimes lead to better opportunities. Perhaps accepting a lower starting rate with a performance-based bonus structure could be more lucrative in the long run. Or maybe a contract with less-than-ideal terms is worth considering if it offers exceptional networking opportunities or the chance to work on a high-profile project. Weigh all aspects of the offer before making a decision.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?