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What do you do if you want to revolutionize fashion and break societal norms?

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Fashion is an ever-evolving landscape, a canvas for expression that transcends mere aesthetics to become a statement about society itself. When you aspire to revolutionize fashion and shatter the existing norms, you're embarking on a journey that's as challenging as it is thrilling. This isn't about following trends; it's about setting them. It's about creating a dialogue through fabric and form, questioning the status quo, and offering a fresh perspective on what fashion can signify.

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1 Embrace Originality

To break new ground in fashion, your first step is to embrace originality. You must delve deep into your creative reservoirs to find a unique voice that resonates with authenticity. This isn't just about being different for the sake of it; it's about finding a novel approach that has the power to challenge and inspire. Your designs should reflect a personal narrative or a vision that provokes thought and evokes emotion, paving the way for a new direction in fashion.

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Shikha Menon

Assistant #Marketing Manager- MeSh || Fashion Designer ? Fashion Stylist ? Illustrator ? Freelancer ? ?? Illustrated for 20+ brands for fashion & packaging ?? Work Ex- Global ??Available for freelance projects!
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Embracing originality is key to revolutionizing fashion and breaking societal norms. Dare to challenge conventions and express your unique perspective through bold designs and innovative concepts. Reject the status quo and champion diversity, inclusivity, and authenticity in your creations. By pushing boundaries and staying true to your vision, you can inspire change, redefine beauty standards, and shape the future of fashion in a more inclusive and empowering way.

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2 Know Your Message

A clear, strong message is the backbone of revolutionary fashion. Determine what you want to communicate through your designs. Are you advocating for sustainability, gender fluidity, or cultural inclusivity? Your clothing should become a manifesto, a visual representation of your beliefs. This clarity of purpose will guide your design process and help you stay focused on your goal to innovate and disrupt the fashion industry.

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Shikha Menon

Assistant #Marketing Manager- MeSh || Fashion Designer ? Fashion Stylist ? Illustrator ? Freelancer ? ?? Illustrated for 20+ brands for fashion & packaging ?? Work Ex- Global ??Available for freelance projects!
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To revolutionize fashion and break societal norms, knowing your message is paramount. Define the values, beliefs, and principles you want to convey through your designs. Whether it's advocating for sustainability, inclusivity, or self-expression, clarity of message guides your creative direction and resonates with your audience. By aligning your designs with a powerful message, you not only challenge the status quo but also inspire change, driving the fashion industry towards a more inclusive and progressive future.

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3 Study the Past

Understanding the history of fashion is crucial if you aim to redefine it. Study iconic designers and movements that pushed boundaries in their times. Recognizing past innovations and the contexts in which they emerged provides insight into how societal norms can be challenged. This knowledge will serve as a foundation upon which you can build your own revolutionary ideas, ensuring they are not just different but meaningful.

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4 Experiment Boldly

Revolutionary fashion requires bold experimentation. This means exploring unconventional materials, playing with form and structure, or merging disparate styles and cultural influences. It's about taking risks and not fearing failure. Experimentation is the process through which new ideas are tested and refined. It's where innovation is born, and without it, fashion stagnates. So push the envelope with your designs, and let your creativity run wild.

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5 Engage Community

Fashion doesn't exist in a vacuum—it's a conversation. Engage with a community that shares your vision. Collaboration can amplify your message and bring diverse perspectives to your work. Whether it's working with other designers, artists, or consumers who champion your cause, building a community around your brand can create a movement that extends beyond the clothes themselves. It's this collective voice that can drive real change in societal norms.

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6 Market Creatively

Lastly, marketing your revolutionary designs requires as much creativity as their creation. Traditional advertising might not resonate with the audience you're trying to reach. Instead, look for innovative ways to showcase your work—perhaps through storytelling, immersive experiences, or leveraging social media in novel ways. Your marketing should echo the disruptive nature of your designs, captivating people's imaginations and drawing them into your vision for a new fashion paradigm.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if you want to revolutionize fashion and break societal norms?

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1 Embrace Originality

2 Know Your Message

3 Study the Past

4 Experiment Boldly

5 Engage Community

6 Market Creatively

7 Here’s what else to consider

Fashion Design

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