What do you do if you want to rebrand yourself within your current company as a mid-career professional?

While it might be surprising to disagree with direction to be “introspective”, when attempting to assess one’s own reputation, just like attempts to assess a businesses “brand equity” should not initially be an exercise of looking inward. Brand equity is assessed by interacting with your target market customers; it is the associations they make, and the premiums they are willing to pay, that tell you what your brand equity is. Similarly, any effort to assess and possibly change your reputation within a community in which you have worked, must begin with an accurate assessment of the reputation you actually have within your community. Don’t ask people what they think of you. List the projects delegated to you, the team roles to assess.

Además de autoevaluarte, busca feedback de colegas y supervisores para obtener una perspectiva externa sobre tu marca actual. Este input puede revelar aspectos que no habías considerado y proporcionar una visión más completa de tu percepción en la empresa. Una vez que tengas esta información, define claramente tus objetivos de cambio de marca y desarrolla una estrategia concreta para alcanzarlos. Esto puede incluir adquirir nuevas habilidades, participar en proyectos visibles y comunicar activamente tus logros. Asegúrate de que cada acción que tomes esté alineada con la imagen que deseas proyectar, facilitando una transición más efectiva hacia tu nueva marca personal.

To rebrand yourself as a mid-career professional within your company, identify and leverage your key strengths and establish clear career objectives. Communicate your goals to supervisors and colleagues, look for opportunities that fit your new direction, invest in relevant professional development, and actively network with key stakeholders to gain support and visibility.

Some ways I will strongly suggest- 1)Decide the new direction you would like your career to take. Pinpoint which positions or tasks match your goals, and in what ways you wish to be regarded within the organization. 2) Seek a Mentor: In your preferred department, find a mentor. Understand their knowledge and start establishing networks 3) Solicit Feedback: Ask for advice from trustworthy peers, supervisors under whom one has worked well before, or even friends who have been there for them during tough times. Find out how others see you now to know where is the scope of improvement. 4) Volunteer for relevant projects: Actively participate in internal initiatives related to your desired direction to showcase your commitment.

To rebrand yourself within your current company as a mid-career professional, identify new skills or roles you want to be associated with and seek relevant training. Actively network and volunteer for projects that align with your desired image. Showcase your new skills through contributions and updates, and seek feedback to ensure your efforts are recognized and valued.

You must have 2 or 3 objectives maximum. make sure they are SMART. the result can be really different from the ambitions, find secondary objectives.

Treat your target audience as FAMILY and build unbreakable trust with them. The key to achieving this is through "Clear Communication". Describe why your brand is valuable and how it aligns with their identity and perception. You create a deeper connection with your audience by transparently sharing your brand's mission, values, and benefits.

Expanding your skills is an effective way to rebrand yourself. For example, if you're looking to transition from a marketing role to a project management position, taking courses in project management and earning relevant certifications can help you reposition your professional identity. This not only enhances your resume but also demonstrates your commitment to growth and adaptability.

If you need training, don't hesitate to take the steps, there are many people around you who will be able to help you. ask for help

You have a lot of skills around you. Being well surrounded also means having help when you need it. do not hesitate to ask your loved ones in your efforts, you may have nice surprises.