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What do you do if you want to maximize your networking opportunities at aviation industry trade shows?

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Networking is one of the most valuable skills you can have in the aviation industry, as it can help you find new opportunities, learn from experts, and grow your professional reputation. However, networking can also be challenging, especially if you attend trade shows where you have to compete with hundreds or thousands of other attendees for attention and connections. How can you make the most of your time and energy at aviation industry trade shows and build meaningful relationships with potential partners, clients, mentors, or peers? Here are some tips to help you plan, prepare, and perform at your next aviation event.

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1 Research the event

Before you register for a trade show, do some research on the event's website, social media, and newsletters. Find out who are the organizers, sponsors, exhibitors, speakers, and attendees of the event, and what are their goals, interests, and challenges. Identify the people or companies that you want to meet or learn from, and make a list of them. You can also use tools like LinkedIn, Twitter, or Eventbrite to find and connect with them online, and introduce yourself or express your interest in their work. This way, you can start building rapport and familiarity before the event, and increase your chances of getting a positive response when you approach them in person.

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YANIQUE GAYLE

Spanish and English Coach | Security Awareness Trainer | Over 10 Years Teaching Experience | Owner of Factotums
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Researching the event beforehand will allow you to know where the booths are and what they specialize in. I have been to trade shows and it can be tiring to walk around. So knowing the businesses that interest you and their booth number, can help save time and improve efficiency when walking around.

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2 Set your objectives

Once you have a clear idea of who you want to network with and why, you need to set some specific and realistic objectives for yourself. For example, you might want to collect 10 business cards, schedule 5 follow-up meetings, or pitch your product or service to 3 potential clients. Having clear objectives will help you focus your efforts and measure your results. You can also use your objectives to craft your elevator pitch, which is a short and compelling introduction of yourself, your company, or your project that you can use to spark interest and conversation with others. Your elevator pitch should be concise, relevant, and tailored to your audience, and end with a question or a call to action.

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YANIQUE GAYLE

Spanish and English Coach | Security Awareness Trainer | Over 10 Years Teaching Experience | Owner of Factotums
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When I go to aviation trade shows, I'm more interested in networking and learning more about the companies, so I try to collect business cards, emails and phone numbers to follow up afterwards.

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3 Plan your schedule

Trade shows can be overwhelming and exhausting, so you need to plan your schedule carefully to avoid wasting time or missing opportunities. Check the event's agenda and map, and mark the sessions, booths, or activities that you want to attend or visit. Prioritize the ones that are most relevant to your objectives and interests, and allocate enough time for each one. You should also leave some room for flexibility and spontaneity, as you might discover new opportunities or connections along the way. Additionally, you should plan some breaks and downtime to recharge your energy, refresh your mind, and reflect on your progress.

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4 Be proactive and friendly

At the trade show, you need to be proactive and friendly to make a good impression and initiate conversations with others. Don't wait for people to come to you, but approach them with confidence and curiosity. Smile, make eye contact, and use a firm handshake to greet them. Use open-ended questions to break the ice and show interest in their work or experience. Listen actively and attentively to their answers, and offer your insights or feedback. Avoid dominating the conversation or interrupting them, but also avoid being too passive or shy. Try to find common ground or shared goals, and offer value or assistance if possible. Remember to exchange contact information and thank them for their time.

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5 Follow up and stay in touch

Networking doesn't end when the trade show is over. You need to follow up and stay in touch with the people you met to maintain and strengthen the relationships you started. Within 24 hours of the event, send a personalized email or message to each person you connected with, reminding them of who you are and what you talked about. Express your appreciation and interest, and propose a next step, such as a meeting, a call, or a referral. Keep the communication professional and respectful, and avoid being too pushy or spammy. You can also use social media or other platforms to follow their updates, comment on their posts, or share relevant content with them. The goal is to keep the conversation going and build trust and credibility over time.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if you want to maximize your networking opportunities at aviation industry trade shows?

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1 Research the event

2 Set your objectives

3 Plan your schedule

4 Be proactive and friendly

5 Follow up and stay in touch

6 Here’s what else to consider

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