What do you do if you want to market yourself as a temporary public speaker?

2 Build Portfolio

Creating a compelling portfolio is a vital step in marketing yourself as a temporary public speaker. Compile videos of your past speaking engagements, testimonials from organizers and attendees, and a list of topics you cover. This portfolio should showcase your speaking style, expertise, and ability to engage with an audience. It's not just about what you say; it's about how you say it. Your portfolio is your proof of performance, so make it as accessible and impressive as possible to potential clients.

3 Network Widely

Networking is the lifeblood of successful temporary public speaking careers. Attend industry events, join professional associations, and connect with event organizers and fellow speakers. Social media platforms are also powerful tools for building relationships and increasing visibility. By engaging with your community, sharing insights, and contributing to conversations, you establish yourself as a knowledgeable and approachable speaker. Remember, every interaction is an opportunity to market your speaking services.

4 Engage Online

In today's digital age, an online presence is non-negotiable for a public speaker. Create a professional website and maintain active social media profiles where you share relevant content, interact with your audience, and highlight upcoming speaking engagements. Blogging or podcasting can also position you as an authority in your niche. Use these platforms to demonstrate your expertise and provide value, which in turn can attract speaking opportunities.

5 Offer Value

To truly capture the attention of potential clients, focus on the value you can offer as a speaker. This means understanding the goals of the event and tailoring your message to align with them. Offer to create customized presentations or workshops that address specific challenges or objectives. By demonstrating a willingness to go beyond a generic speech, you show commitment to delivering a meaningful and impactful experience for the audience.

6 Follow Up

After every speaking engagement, make it a point to follow up with the organizers and attendees. Send thank-you notes, ask for feedback, and express your openness to future collaborations. This not only helps in building lasting relationships but also increases the likelihood of referrals. Consistent follow-ups keep you top of mind and may lead to more temporary speaking opportunities as people come to recognize your dedication and professionalism.