What do you do if you want to leverage a strong online presence for your career in Business Strategy?

In my experience, personal branding in the realm of business strategy involves crafting a unique professional identity online. It's about presenting your skills, experiences, and values effectively. I recommend starting by developing a compelling narrative around your career and expertise. Keep your LinkedIn profile updated with a clear summary and detailed descriptions of your achievements. Consistently sharing insights on industry trends and strategic thinking helps establish you as a thought leader. Ultimately, your personal brand should reflect your professional persona and draw in the opportunities you desire.

Useful advice on personal branding in the business world! -- Start adding people from the business community you'd like to be in (Ex. AI, Marketing, Finance, Recruiting, etc.). Find industry leaders and start to absorb the current industry conversations -- Understand where you'd like to position yourself in the market, what makes you stand out? -- Update your business profiles and iterate often, adapting as you learn from your business community

Let’s talk about building a strong personal brand, something that is currently top of my mind for me. How do we build that brand then? Sharing your insights, experiences, and values across various digital platforms, is critical. Showcase your expertise in a way that adds value to your audience, engaging in meaningful conversations and contributing original content that reflects your professional identity and vision. I also lean into my authentic self and I think it is key. Let your unique voice and perspective shine through. Building a personal brand is a marathon, not a sprint. It requires patience, consistency, and adaptability as you grow and refine your online presence. We can do it ! ??

As a healthcare professional venturing into business strategy, I've found that aligning my personal brand with my values is crucial. It's more than just highlighting my technical skills; it encompasses my commitment to patient-centric solutions, ethical practices, and my dedication to a connected healthcare ecosystem. I don't strive for self-promotion, but rather to let my work and my approach speak for themselves. This means showcasing the impact I've made on projects and the teams I've been a part of.

To leverage a strong online presence for a career in Business Strategy, start by creating a professional website or portfolio showcasing expertise and achievements. Engage actively on professional networking platforms like Linkedin, sharing insights and connecting with industry peers. Create valuable content through blogs, articles, or videos to demonstrate knowledge and credibility. Utilize social media strategically to network and share industry news. Participate in online forums, webinars, and virtual events to expand the network and stay updated on trends. Seek opportunities to contribute to podcasts or publications to further enhance visibility and reputation.

Create content that positions you as an authority/ an expert. There are so many different ways on making this engaging by leveraging viral trends.

In my experience, content creation is pivotal in the digital realm, particularly for showcasing expertise in business strategy. Initiating a blog or writing articles on platforms such as Medium can effectively communicate your thoughts on strategic planning, market analysis, or business model innovation. Employ storytelling to simplify complex concepts, making them more accessible and engaging. Delivering value through your content establishes credibility and draws in an audience keen on your strategic insights, which is crucial for career advancement.

To leverage a strong online presence for your career and business strategy, one must ask: What unique value can I offer through content? Identifying ‘white spaces’—areas where your expertise fills a gap—is key. How does my content differentiate from existing conversations? Crafting content that stands out requires creativity and a deep understanding of your audience’s needs. Then, consider: How can I consistently produce and share this content to build my online presence? Consistency in quality and engagement fosters trust and establishes authority. Reflecting on these questions guides you to effectively use your online presence to enhance your career and business strategy, with a focus on filling the ‘white spaces’.

"Content is where I expect much of the real money will be made on the Internet." - Bill Gates. Dive into the essence of your strategic genius; let the digital realm be your canvas. Recently, I swapped notes with other strategists on crafting engaging content. Whether it's blogs or thought pieces, the aim is to demystify strategy and connect. What’s your content creed? Share your journey and let’s inspire a wave of strategic thinkers!

Become great and what you do and share it with the world for free. This enables you to build trust and attract your dream clients ??

Being in community with others has been the biggest game changer for me. Collaborating, brainstorming, bouncing ideas off of other women in this industry has helped in every area of my business. Run, do not walk to your nearest online, or in person Networking group.

Building a strong online presence has been crucial in advancing my career. Regularly publishing articles on strategic insights and trends, and engaging with industry leaders on social media platforms have significantly increased my visibility. For instance, starting a blog to share my experiences with implementing Business development & commercial strategies attracted the attention of a startup, leading to a collaboration opportunity.

Find great networks to show up, share your expertise and meet new people. Sometimes you may have to try a few to ensure you find the right fit.

Visual Presence: Engage your audience with visually appealing content. Use professional headshots, infographics, and presentations to showcase your expertise and attract attention. A compelling online presence is not just about visuals. Content quality, engagement, and consistency play crucial roles in establishing credibility and authority in the field of Business Strategy.

To leverage a robust online presence for a career in Business Strategy, it's essential to stay informed and engaged within the industry. Recently, I completed a Corporate Strategy certification from the University of London, and I am currently pursuing another course to further enhance my expertise. Keeping up with the latest developments through industry news, blogs, webinars, and online courses is crucial for staying ahead. Sharing insights and skills acquired through these channels demonstrates a commitment to ongoing professional growth and positions you as a valuable resource for current strategic knowledge. Participating online and sharing your journey boosts credibility, establishing you as a trusted strategic thinker.

In healthcare, standing still means falling behind. Staying on top of emerging trends, technologies, and regulations is non-negotiable. I prioritize seeking out formal training alongside informal learning from thought leaders I find both within and outside the healthcare sector. Continuous learning for me isn't just about knowledge acquisition, but sparking curiosity and finding new ways to apply what I learn to the challenges I'm keen to solve.

Engagement metrics are vital for understanding how your audience interacts with your content online. Here's how you can effectively leverage engagement metrics for your career in business strategy: -Choose relevant metrics such as likes, shares, and comments. -Utilize analytics tools provided by platforms to track performance. -Set benchmarks based on your objectives and standards. -Monitor metrics regularly to track progress and identify trends. -Analyze audience behavior to tailor your content. -Experiment with different strategies based on insights. -Engage with your audience to build relationships and encourage further engagement. -Stay updated on changes in social media algorithms and trends to adapt your strategy accordingly.

Regularly checking these metrics provides insight into what content resonates most with my target audience. It allows me to identify trends – what types of posts prompt more discussion, which topics spark the most interest, and at what times is my audience most engaged. A data-driven approach like this, much like in the healthcare field, prevents me from operating in a vacuum. It helps me continuously refine my strategy, and more importantly, understand who I'm connecting with and how I can add real value to their professional journeys.