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What do you do if you want to leverage social media for a successful job search after a layoff?

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Facing a layoff can be a challenging experience, but with the right strategies, you can turn this setback into an opportunity for career growth. Social media has become an essential tool in the modern job search, offering ways to connect with potential employers, showcase your skills, and find new opportunities. If you're looking to leverage social media to find a job after a layoff, it's important to approach it with a plan and a clear understanding of how each platform can serve your goals. In this article, you'll learn how to optimize your social media presence, network effectively, and ultimately position yourself as a top candidate in your industry.

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1 Optimize Profiles

First and foremost, ensure your social media profiles are polished and professional. This means updating your LinkedIn profile with your latest experiences and skills, ensuring your profile picture is current and professional, and your bio accurately reflects your career objectives. Similarly, review your other social media accounts to ensure they present you in the best light to potential employers. Privacy settings should be managed so that only appropriate content is visible to the public.

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Zanel Viljoen

Driving Tech Innovation | Head of IT Recruitment at Bluegrass Digital | Co-founder of Inov8HER | Championing Women in Tech Leadership
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Optimize Your Profiles: Ensure your LinkedIn, Twitter, and other relevant social media profiles are up-to-date and showcase your professional skills and experience. Use a professional photo and craft a compelling bio. Network Actively: Engage with industry professionals, recruiters, and potential employers by joining relevant groups, participating in discussions, and sharing valuable content. Build meaningful connections by offering insights and support. Share Your Expertise: Demonstrate your knowledge and expertise in your field by creating and sharing relevant content such as articles, blog posts, or videos. This helps establish yourself as a thought leader and increases visibility. Follow Companies of Interest

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Wladimir Teles de Oliveira

Sócio Administrador na áureo Consultoria | MBA em Gest?o Exponencial
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Atualize seu perfil e destaque sua experiência em franquias: - LinkedIn: Deixe seu perfil do LinkedIn atualizado com sua experiência anterior em franquias. Mencione as habilidades e conhecimentos específicos que você adquiriu, como gest?o de unidade, marketing para franquias, atendimento ao cliente no varejo etc. Liste as certifica??es ou treinamentos relacionados a franquias que você concluiu. Amplie sua rede de contatos: - Conex?es no ramo de franquias: Siga empresas franqueadoras, consultorias de franquias e influenciadores do setor. Publique conteúdo relevante: - Fa?a publica??es próprias: Você mesmo pode criar conteúdo relevante sobre franquias, como dicas de gest?o, tendências do mercado, etc.

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2 Build Connections

Networking is a critical aspect of job searching, and social media platforms are excellent for expanding your professional network. Connect with industry leaders, former colleagues, and join groups related to your field on platforms like LinkedIn. Engage in discussions, share relevant content, and make your presence known. Personalized messages when connecting can create a strong first impression and pave the way for meaningful professional relationships.

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Wladimir Teles de Oliveira

Sócio Administrador na áureo Consultoria | MBA em Gest?o Exponencial
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Conecte-se com a Comunidade de Franquias: - Líderes do Setor: Siga franqueadoras, consultores de franquias e influenciadores no setor de franquias do seu interesse. - Ex-colegas: Retome o contato com colegas de sua experiência anterior em franquias. - Grupos Direcionados:Esta é uma maneira fantástica de se conectar com empregadores em potencial e se manter atualizado sobre as tendências do setor. Crie Conex?es Personalizadas: Vá além do Pedido: Escreva uma mensagem personalizada que mencione um interesse ou experiência compartilhada relacionada a franquias. - Construa Relacionamentos: Ofere?a ajuda ou conselhos quando puder e nutra esses relacionamentos ao longo do tempo.

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3 Share Expertise

Demonstrate your industry knowledge by sharing articles, writing posts, or creating content that showcases your expertise. This can help establish you as a thought leader in your field and attract the attention of hiring managers. Engaging with others' content by commenting thoughtfully can also increase your visibility on these platforms. Remember, the content you share should add value to your network and reflect the professional image you want to portray.

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Paul Ehlinger

Helping multi-location brands manage social media with AI
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Adding value consistently is the easiest way to leverage social media for a job search. The hard part of that is the consistency! Understand what job you want to get next, ask yourself what would be valuable to hiring managers for that role, and produce as much value for them as possible. Connecting on LinkedIn and freely sharing that value is a great way to get noticed.

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Wladimir Teles de Oliveira

Sócio Administrador na áureo Consultoria | MBA em Gest?o Exponencial
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Torne-se um Líder de Opini?o: - Participe de Discuss?es: N?o fique apenas observando! Participe de conversas dentro de grupos relevantes. Compartilhe sua expertise, fa?a perguntas perspicazes e construa uma reputa??o como alguém experiente no mercado de franquias. - Compartilhe Conteúdo Relevante: Selecione e compartilhe artigos, notícias e discuss?es relacionadas a franquias. Isso demonstra seu interesse contínuo pelo setor e o posiciona como um líder de opini?o.

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4 Follow Companies

Stay informed about potential employers by following their social media accounts. This will keep you updated on company news, job openings, and their company culture. When possible, interact with their content by liking, commenting, or sharing. This can get you noticed by the company's social media team and may even lead to direct engagement with hiring managers or recruiters.

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Wladimir Teles de Oliveira

Sócio Administrador na áureo Consultoria | MBA em Gest?o Exponencial
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Aqui est?o algumas dicas para seguir empresas nas redes sociais: - Identifique Suas Empresas Alvo: Fa?a uma lista das empresas para as quais você gostaria de trabalhar. - Encontre-as nas Redes Sociais: Procure essas empresas nas principais plataformas de mídia social, como LinkedIn, Twitter e Facebook. - Ative as Notifica??es: Muitas plataformas permitem que você configure notifica??es para postagens de empresas específicas. Assim, você n?o perderá nada importante. - Se Envolva Estrategicamente: N?o curta tudo cegamente. Forne?a comentários ponderados e compartilhe conteúdo que demonstre seu conhecimento e interesse pela empresa.

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5 Engage Tactfully

Engagement on social media should be strategic and professional. When commenting on posts or joining conversations, always maintain a level of professionalism that reflects well on you as a job candidate. This includes being respectful of others' opinions, avoiding controversial topics, and focusing on constructive dialogue that showcases your professional acumen and interpersonal skills.

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Wladimir Teles de Oliveira

Sócio Administrador na áureo Consultoria | MBA em Gest?o Exponencial
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- Profissionalismo em Primeiro Lugar: Mantenha sempre um tom profissional em seus comentários e discuss?es. - Respeito é Essencial: Seja respeitoso com as opini?es dos outros, mesmo que você discorde. - Foque em Contribuir: Compartilhe insights relevantes, fa?a perguntas inteligentes e demonstre seu conhecimento da área. - Evite Tópicos Polêmicos: Fique longe de tópicos polêmicos ou controversos, como política ou religi?o. Mantenha o foco em assuntos relacionados ao trabalho e à indústria. Destaque Suas Habilidades: Ao se envolver em discuss?es, mostre suas habilidades e experiência. Isso pode incluir fornecer solu??es para problemas, compartilhar dicas úteis ou relatar experiências relevantes.

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6 Track Progress

Finally, keep track of your job search progress on social media. Set goals for the number of connections to make, jobs to apply for, and interactions with company content. Use this data to refine your strategy over time. If you notice certain types of engagement lead to more responses or opportunities, prioritize those methods. Regularly evaluating your social media job search efforts will help you stay focused and increase your chances of success.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if you want to leverage social media for a successful job search after a layoff?

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3

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5

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7

1 Optimize Profiles

2 Build Connections

3 Share Expertise

4 Follow Companies

5 Engage Tactfully

6 Track Progress

7 Here’s what else to consider

Franchising

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What do you do if you want to leverage social media for a successful job search after a layoff?

1

2

3

4

5

6

7

1 Optimize Profiles

2 Build Connections

3 Share Expertise

4 Follow Companies

5 Engage Tactfully

6 Track Progress

7 Here’s what else to consider

Franchising

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感谢您的反馈

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