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What do you do if you want to leave a lasting legacy in Public Relations during late career and retirement?

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As you approach the twilight of your career in Public Relations (PR), the desire to leave a mark that transcends retirement is both noble and achievable. Your years of experience, networks, and insights are invaluable assets that can shape the industry long after you've stepped away from the day-to-day grind. Whether it's through mentorship, authorship, or strategic philanthropy, your legacy can be a beacon for future PR professionals. It's about passing on the torch in a way that ignites the same passion and commitment to excellence that has characterized your career.

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Alexander Likhtman

PR director at EA Group Holding | ?? Founder of ITComms PR Agency | Helping Tech Brands in Central Asia Shine ?? |…

1 Mentorship Matters

Mentorship is a powerful way to leave a lasting legacy in PR. By sharing your knowledge and experiences with younger professionals, you help shape the future of the industry. Offer guidance, support, and advice to those who are just starting out or looking to advance their careers. This personal investment in others not only enriches their professional journey but also cements your role as a respected leader and influencer within the PR community. Your wisdom can inspire a new generation of PR experts who will carry forward your principles and practices.

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Mohammad Zaid

Business Analyst at Borgfy | Venture Studio-Building Tech Ideas | MBA | Digital Health | Mobile Apps
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- Establish a scholarship/grant fund - Contribute to industry publications/write a book - Create a digital archive of PR trends - Endow a university chair/program

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2 Write Your Wisdom

Consider authoring articles, books, or even a memoir that encapsulates your PR journey. Your written works can serve as a roadmap for others, illustrating the challenges and triumphs of a career in public relations. By sharing your story and insights, you create a tangible resource that can guide and inspire others long after you've retired. This written legacy can also establish you as a thought leader, ensuring that your voice continues to influence the industry discourse.

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Alexander Likhtman

PR director at EA Group Holding | ?? Founder of ITComms PR Agency | Helping Tech Brands in Central Asia Shine ?? | Expert in PR, Personal Branding, and Marcom | Innovation and Growth |
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Record your wisdom and share your wisdom! This is what one could say in 2024. Not "write your wisdom". Leave online courses, share free speeches or lectures online, or make your own Coursera or Udemy course. This is how you could last longer than you live

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3 Strategic Giving

Philanthropy can be a strategic tool for leaving a legacy in PR. By supporting causes, scholarships, or initiatives that align with your values and professional ethos, you can make a lasting impact on the industry. Consider funding research, education, or innovation in PR that can drive the field forward. Your contributions can help shape the future landscape of public relations, making a difference in the lives of many and cementing your legacy as a benefactor of the profession.

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4 Network Nurturing

Your network is one of your most valuable assets. Continue to nurture these relationships even as you transition into retirement. Stay active in industry associations, attend events, and keep up with former colleagues and clients. Your ongoing engagement will not only keep you connected but also ensure that your influence and insights remain relevant. The relationships you've built over the years can become part of your enduring legacy, as they continue to grow and evolve because of your foundational role.

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5 Thought Leadership

Establish yourself as a thought leader by staying involved in the discourse surrounding PR. You can do this by speaking at conferences, participating in panels, or contributing to industry publications. Sharing your unique perspective on emerging trends and challenges keeps your voice at the forefront of the conversation. This continued presence in the PR world reinforces your status as an expert and ensures that your insights continue to shape the industry.

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6 Legacy Projects

Finally, consider initiating or collaborating on legacy projects that reflect your passion and expertise in PR. These could range from establishing an award that recognizes excellence in the field to creating an online archive of PR resources. Such projects not only contribute to the growth and development of the industry but also serve as a testament to your dedication and impact. Your name becomes synonymous with innovation and excellence in PR, leaving a mark that endures beyond your active professional years.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Alexander Likhtman

PR director at EA Group Holding | ?? Founder of ITComms PR Agency | Helping Tech Brands in Central Asia Shine ?? | Expert in PR, Personal Branding, and Marcom | Innovation and Growth |
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Why no teaching is mentioned? If you want to live your legacy - let it be grateful students who take knowledge from you, hone it with your name in their minds, and use it for their good. Teaching in universities or making your own online courses or making your textbooks is a great fun and a great way to live forever

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What do you do if you want to leave a lasting legacy in Public Relations during late career and retirement?

1

2

3

4

5

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1 Mentorship Matters

2 Write Your Wisdom

3 Strategic Giving

4 Network Nurturing

5 Thought Leadership

6 Legacy Projects

7 Here’s what else to consider

Public Relations

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What do you do if you want to leave a lasting legacy in Public Relations during late career and retirement?

1

2

3

4

5

6

7

1 Mentorship Matters

2 Write Your Wisdom

3 Strategic Giving

4 Network Nurturing

5 Thought Leadership

6 Legacy Projects

7 Here’s what else to consider

Public Relations

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