What do you do if you want to extract maximum value from your existing content as an entrepreneur?

Every five years, earlier if I see it, I take stock of how I and communication specialists like me-writers, media and content producers and craftspeople - are inspiring our youth and children to be resilient. When we value and have confidence in our given survival tools: imagination, natural inquiry and critical thinking, humanity and communities thrive.

Revisit the content library and analyzing it with my current goals and requirements. Choosing the most suitable one and then creating a separate storage for the existing content for future use or may be for the new joiners.

It's important to take your material audit seriously. If your existing material adds no value, just throw it out and remove its formula. You will make a grave error and the community will not forgive you, if you continue to produce items that are unsuited to the audience.

Two words - content repurposing. While it's especially important for entrepreneurs to be efficient and scrappy, anyone involved in content should be looking to maximize its value. The most straightforward path to doing so is starting with what your audience needs to know rather than diving into channels right away. Develop an "anchor" piece of content and then strategically slice, dice, and deliver. You can, for example, have a white paper as a core content asset and then create a set of blogs, an email nurture, an infographic, and a social campaign from that content. In other words, if the anchor content is done well, it can be repurposed into enough high-value assets to leverage for a full fiscal quarter or even longer.

Turn your content into a native digital course. And a digital community. Superconsumers of your content want more than just content. They want to go deep into your ideas, frameworks, "lens", POVs, &/or methodologies and approaches. They want to apply what you taught them. They want more. So give it to them.

That's where content repurposing comes in. Make the most of your evergreen content by converting them into other formats. Repurposing helps you share your best insights and knowledge on a topic in a way that reaches a new audience. Even more beautiful is that you can add new information to it so it can resonate even better with your target audience.

Beside repurposing content in form of infographics, podcasts, videos etc one can create insightful snippets with a humourous touch, quotes, audience engagement activities like fun quizzes, what if scenarios, downloadable ebooks, quick / handy guides, Q&A session.

Content repurposing is one of the ways to get this done. I repurpose my content to my audience to pass a message and even this time, in a more detailed and valuable manner. Everyone should learn the act of content repurposing. It will keep you ahead of the competition and help you serve your audience better.

Según mi experiencia, después de descubrir el potencial de tus creaciones más efectivas, debemos explorar las posibilidades de reconfigurarlas en diversas manifestaciones. Una entrada de blog exitosa podría metamorfosearse en una infografía atractiva, un vídeo dinámico o incluso un episodio cautivador de podcast, abriendo caminos hacia nuevas audiencias y satisfaciendo una variedad de preferencias en el consumo de contenido. Este enfoque no solo revitaliza tu contenido preexistente, sino que también amplifica su impacto sin la necesidad de concebir material completamente nuevo desde cero.

I have always tried to repurpose one main piece of content into another form to appeal to another audience. When I first started my tutoring business, I would create one blog post with an infographic to promote both pieces together and separately. My infographics enhanced my blog posts, but they also served as pieces of content I could use on Pinterest or other social media, Later, I added FB Lives using the same content ideas I had written about. Doing this, I learned that one blog post could often be split into 2 or even 3 FB Lives. My advice to other entrepreneurs is to take one high-value, in-depth piece and consider how you can divide it into smaller pieces of content you can distribute elsewhere.

Breathe new life into older content. Address current trends, include fresh data, and update visuals. This shows your expertise remains current and keeps audiences engaged with existing content.

Make sure that the original post is already compelling and effective before attempting to revitalize it. Deleting old content that lacks engagement is often the best course of action. If you aim to rekindle audience interest by adding new information to an old post, it's essential that the original post was strong and engaging from the start.

One of the primary benefits of good document retention practices is consistent and timely archiving of material that is no longer relevant. In the sometimes sprawling universe of SharePoint content in particular, the less noise the better.

Like all things man-made(LOL), content can become outdated or lose its relevance. By updating and refreshing your existing content with new information, statistics, or examples, you can breathe new life into it and improve its performance. This not only ensures that your content remains accurate and valuable to your audience but also signals to search engines that your content is fresh and worthy of higher rankings.

Don’t forget to stay “thirsty” ?? This especially helps tremendously with that dreadful writer’s block or where you have to flush out new content quite regularly. There is always a new perspective waiting to be written from even if you have to create one yourself. Being able to explore different channels for insight on what others think about a particular idea has proven to be a tremendous resource especially given how honest, raw, and authentic many individuals are on platforms like Reddit where thoughts and opinions reign supreme.

You will be surprised how the visibility of an existing, undiscovered, old content will be greatly impacted just by optimizing for SEO. Keywords, titles, meta descriptions, may all look insignificant, however they all play a huge role in increasing website traffic.

If your content is not easily discoverable on the internet, then it may not be reaching out to as many people as you may intend to. And just ensuring the right mix of keywords in your content piece is not enough. You have to put efforts in optimizing your content for different search engines. Work with an SEO specialist to make sure you don't leave any stone unturned when it comes to optimizing your content for search engines. So, be it writing unique meta titles and descriptions or improving your website's overall user experience or optimizing the loading speed of your website, please ensure you spend time on each of these aspects and execute the tasks properly.

To maximize outcomes make your content search engine friendly from the perspective of Google. The essential factors to optimize are keywords, title, and meta description. Do not keep stuffing your content with keywords. Ensure your content is competitive and drives meaningful results for your business.

Ensure your content is discoverable. Research relevant keywords and naturally integrate them. Optimize titles, meta descriptions, and headings for search engines. This drives organic traffic to your valuable content.

Optimize your content for search engines to maximize its visibility and attract organic traffic. Make sure your content is easily discoverable! Use relevant keywords, optimize meta tags and descriptions, and ensure your content is structured in a way that is easy for search engines to understand. By ranking higher in search engine results pages (SERPs), you can attract more clicks and increase the chances of your content being discovered by your target audience.

Some people are surprised to hear. The most powerful measure of success in a native digital community is people-to-people (member-to-member) engagement. NOT member-to-brand NOT member-to-creator Legendary community builders, purpose-build to encourage cohorts/teams and relationships to naturally occur. A people-first, connected community. Is a (very) legendary thing to create.

Talk to people. Take their opinions. Encouraging comments, questions, and discussions around your content fosters a sense of community and strengthens relationships with your audience. Respond to comments, answer questions, and actively engage with your audience on social media and other platforms. This not only increases engagement but also provides valuable insights into your audience's needs and preferences, helping you create more targeted and relevant content in the future.

Don't just publish, spark conversation! Respond to comments, answer questions, and host discussions around your content. Encourage social sharing to expand reach and build a loyal audience.

Your content is lifeless until it engages the community. This engagement could be in any form - sparks conversation, makes people think, etc. However, today, we can see and measure this engagement - all thanks to Social Media platforms. Needless to say, the same user behaves differently on different platforms. The kind of content I engage on Instagram is very different from that of LinkedIn. That is why, even if the core message is the same, you need to optimize your content differently. Similarly, the comment feature, though available on almost every platform, the kind of comments the author seeks might differ from one platform to another. In your experience, have you ever changed the messaging and CTA based on the SM platform?

It's helpful to ask people questions at the end of the content, especially if you can give them a chance to show off. Keep asking questions in the comments. Encourage commenters to ask one another questions as well. This helps your community connect with your content, and to look forward to your next post.

Data is your friend. Use website and social media analytics to see what content resonates. Analyze what topics attract the most engagement and tailor future content accordingly.

1. Reuse and repurpose content. Experiment with different formats amd platforms. If you have created a blog on a particular topic, do more research, go in depth and publish infographics, data backed guides, videos, ebooks, and carousels on the same topic. 2. Analyze your data and document the successes and failures to fill the gaps in the strategy. Learn from mistakes. 3. Build credibility for your content by sharing behind the scenes content like research and why you're saying what you're saying. 4. Build a community. Understand your target audience's pain points, behaviour and preferences. 5. Branding is important. Your content should have an objective to fulfill and a brand specific tone, voice and presentation.

There is true power in knowing the numbers reached. Analytics make assessing progress so much easier! Analytics also make honing in on the targeted audience a lot less challenging. Partners become attracted by authenticity, and metric solutions assist with gaining a sense of what the client (and prospective clients) wants to see pluralise in valuable ways. Yes, Analytics are the backbone of all successful entrepreneurial ventures in the future becoming: especially for publishers, writers and bulk printers.

Ask your audience for feedback on your content.Their inputs can give you ideas for improvement.Take the opportunity to learn new skills related to content creation.Whether it's graphic design, video editing or storytelling techniques, expanding your skillset can make the process more interesting.Remind yourself why you started creating content in the first place.Connecting with your passion and purpose can reignite your motivation.

To avoid boredom and inject new life into existing content, regularly engage in ongoing learning related to your field. This keeps your approach fresh and ideas flowing, ensuring both personal enthusiasm and dynamic content for your audience.