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What do you do if you want to excel in CSR and create a lasting influence?

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Understanding Corporate Social Responsibility (CSR) is essential for businesses that aim to create a positive impact on society while achieving their corporate goals. CSR refers to a company's commitment to manage the social, environmental, and economic effects of its operations responsibly and in line with public expectations. To excel in CSR, you need to align your company's values and operations with the principles of sustainable development and ethical practices. This not only enhances your brand reputation but also contributes to long-term success and the well-being of the communities you serve. By prioritizing CSR, you position your business as a leader in social responsibility, fostering trust and loyalty among stakeholders.

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Katy Rodriguez Botello

Global Senior Manager | Driving Social Impact, Inclusion and Employee Engagement | Stanford LEAD
Guenael Lacroix

Réveille le leader engagé qui sommeille en toi ! Transforme ton entreprise - impacte le monde | convictions + action =…
Salwa Zainab

Corporate Social Responsibility Manager @ Martin Dow Limited | Social Impact

1 Define Goals

To excel in CSR, clearly define your goals. Consider what social and environmental issues align with your business's core values and where you can make the most significant impact. Are you aiming to reduce your carbon footprint, improve community health, or promote education and equality? Once these goals are set, integrate them into your business strategy. This ensures that your CSR efforts are not just a side project, but a fundamental aspect of your company's identity and purpose.

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Salwa Zainab

Corporate Social Responsibility Manager @ Martin Dow Limited | Social Impact
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One thing that helps is how the top leaders take CSR as. A very clear set of SMART goals aligned with the company's vision, mission and core values along with stake holders engagement. Creating lasting impact through the work being done in communities. An active role of leadership while setting KPI's along with the CSR team. Its always best to share success stories and engaging employees as well to foster a culture of transparency and giving to society.

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2 Engage Stakeholders

Engagement with stakeholders is crucial for successful CSR. Identify all parties affected by your business, from employees and suppliers to customers and local communities. Open dialogue helps you understand their concerns and expectations. By involving them in your CSR strategy, you gain valuable insights and foster a sense of ownership and collaboration. This inclusive approach can lead to more impactful and sustainable initiatives.

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Sadaf Bilal Ansari

Urban Planner | Environmentalist | Sustainability Analyst | ESG/CSR | Policy & Planning | Researcher
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To excel in CSR and create lasting influence, actively engage stakeholders by understanding their interests and concerns. Foster open dialogue through forums, surveys, and meetings. Collaborate on CSR initiatives, valuing their input and partnership. Transparently communicate progress and outcomes, building trust and commitment. This inclusive approach not only enriches CSR strategies but also amplifies impact, strengthening your reputation as a leader committed to sustainable and positive change.

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3 Measure Impact

Measuring the impact of your CSR initiatives is vital. Develop metrics that reflect your goals and use them to track progress. This not only helps you understand the effectiveness of your efforts but also demonstrates your commitment to stakeholders. Transparent reporting on these metrics can build trust and credibility, showing that you are serious about making a positive difference.

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4 Continuous Learning

To truly excel in CSR, commit to continuous learning. Stay informed about the latest trends, best practices, and regulatory changes in social responsibility. Attend conferences, participate in forums, and network with other CSR professionals. By constantly updating your knowledge and skills, you can adapt your strategies to be more effective and innovative.

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Guenael Lacroix

Réveille le leader engagé qui sommeille en toi ! Transforme ton entreprise - impacte le monde | convictions + action = succès durable ???? | Créatrice de valeur sociétale
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L'apprentissage continu est la clé pour ne pas rester à quai ! Rester à la page sur les tendances, les meilleures pratiques et les évolutions réglementaires est essentiel. En participant à des conférences et forums, des formations non seulement vous tissez des liens précieux, mais vous aff?tez aussi vos stratégies pour être au top de l'innovation. On se doit de cultiver notre soif de connaissances pour une RSE dynamique et impactante !

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5 Innovate Constantly

Innovation is key to maintaining a strong CSR presence. Look for creative ways to address social and environmental challenges that align with your business expertise. This could involve developing new products or services that contribute to sustainability, or improving internal processes to reduce waste. Innovative approaches can distinguish your company as a CSR leader and inspire others in your industry.

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6 Collaborate Widely

Finally, collaboration can amplify your CSR efforts. Partner with non-profits, governmental organizations, or other businesses that share your commitment to social responsibility. These partnerships can pool resources, expertise, and influence, leading to more substantial and far-reaching impacts. Collaborative projects also demonstrate a united front in tackling global issues, which can inspire collective action across sectors.

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Guenael Lacroix

Réveille le leader engagé qui sommeille en toi ! Transforme ton entreprise - impacte le monde | convictions + action = succès durable ???? | Créatrice de valeur sociétale
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Dans l'arène de la RSE, l'union fait la force ! Collaborer avec des ONG, des agences gouvernementales et des confrères permet non seulement de mutualiser ressources et expertises, mais aussi de multiplier notre impact. Ces alliances stratégiques créent une synergie puissante, transformant chaque projet en une véritable force motrice pour le changement. #APRESNOUS??, cultivons l'esprit de coopération, non la compétition, pour un futur plus vert et solidaire !

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Katy Rodriguez Botello

Global Senior Manager | Driving Social Impact, Inclusion and Employee Engagement | Stanford LEAD
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Firstly, it's crucial to have top leadership fully backing and championing CSR initiatives. When leaders genuinely commit to CSR, it resonates across the organization, inspiring employees to make social and environmental responsibility a priority in their daily work. Additionally, integrating CSR into the company's overall business strategy is essential. This involves aligning CSR goals with the company's core mission, vision, and values. By doing so, CSR becomes ingrained in the company culture, ensuring its continuity regardless of challenges like economic crises, leadership or structural changes. This way, CSR leaves a lasting legacy within the organization.

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Tolulope Kay-Ogundipe

I help organizations build resilient human firewalls and save targets from cybercrime losses in billions through Cybersecurity Awareness Coaching | Certified ISC2 Member | Speaker & Trainer | Click ??
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In my experience, for one to excel in corporate social responsibility, you should prioritize transparency and accountability in all your initiatives. Engage with stakeholders to understand their needs and tailor your CSR programs accordingly. Embrace diversity and inclusion within your organization to foster a culture of equality. Collaborate with non-profit organizations and local communities to maximize your impact. Lastly, always strive to innovate and improve your CSR efforts to create a sustainable and positive change in society.

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What do you do if you want to excel in CSR and create a lasting influence?

1

2

3

4

5

6

7

1 Define Goals

2 Engage Stakeholders

3 Measure Impact

4 Continuous Learning

5 Innovate Constantly

6 Collaborate Widely

7 Here’s what else to consider

Corporate Social Responsibility

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What do you do if you want to excel in CSR and create a lasting influence?

1

2

3

4

5

6

7

1 Define Goals

2 Engage Stakeholders

3 Measure Impact

4 Continuous Learning

5 Innovate Constantly

6 Collaborate Widely

7 Here’s what else to consider

Corporate Social Responsibility

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