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What do you do if you want to connect with industry influencers in outside sales?

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In the competitive world of outside sales, connecting with industry influencers can be a game-changer for your career. These key individuals can provide insights, open doors to new opportunities, and help you stay ahead of trends. Whether you're new to the field or looking to expand your network, understanding how to engage with these influential figures is crucial. The following tips will guide you through the process of identifying, approaching, and building lasting relationships with the influencers who can make a difference in your outside sales journey.

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1 Identify Influencers

To connect with industry influencers, you first need to know who they are. Research is key. Start by identifying thought leaders, authors, speakers, and high-performing sales professionals within your field. Use social media platforms like LinkedIn to see who is sharing valuable content and who has a strong following. Subscribe to industry publications and attend trade shows and conferences to discover who's who in your sector. Remember, the right influencer can vary depending on your specific niche within outside sales.

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Lori Kaye

Leveraging technology to increase productivity and security protection while controlling costs.
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In the Managed IT Services and Office Technology industry, connecting with influencers is crucial for staying ahead of the curve. As someone with extensive experience, I can attest to the importance of identifying and engaging with key figures who are shaping the future of MPS, MFP's, IT Services, UCaaS, and Document Management. Leveraging my social selling certification, I've found that engaging with these influencers online and offering them value through insightful discussions and content can establish a strong professional relationship that benefits both parties. Networking offline at industry events is also a powerful way to solidify these connections.

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Manuel Ignacio Contreras Paez

Powering the World's First Knowledge Marketplace | Business Developer | Co-Founder @Aparkate App | Top Voice in International Sales | UADE Hub Ambassador | Negotiation & Strategic Leadership
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La respuesta está más cerca de lo que piensas. Para conectar con tu nicho exacto, identifica tu valor agregado. El problema no es llegar a ellos; puedes usar listas, Google, LinkedIn, hashtags de la industria, recomendaciones, etc. El verdadero desafío es ofrecer algo que te haga atractivo. Recuerda, estas personas reciben muchos mensajes. Un mensaje humano bien elaborado puede captar su atención y ayudarte a lograr tu objetivo. No subestimes el poder de un enfoque genuino y bien pensado para destacarte en un mar de competidores. ?Atrévete a ser diferente y muestra tu auténtico valor!

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2 Engage Online

Once you've identified potential influencers, begin engaging with them online. Follow their social media accounts, read their blogs or articles, and participate in discussions they're involved in. When you comment on their posts, make sure your contributions are thoughtful and add value to the conversation. This approach not only puts you on their radar but also helps you build credibility within the community. Online engagement is a subtle art; it's about being present without being overwhelming.

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Manuel Ignacio Contreras Paez

Powering the World's First Knowledge Marketplace | Business Developer | Co-Founder @Aparkate App | Top Voice in International Sales | UADE Hub Ambassador | Negotiation & Strategic Leadership
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El reciclaje de contenido en LinkedIn es poderoso. Al principio, todos pensamos que prospectar es hacer listas y llamar para reuniones con su respectivo seguimiento. Pero la verdad es otra. La prospección existe de manera directa e indirecta, y el valor siempre será necesario en ambas. La constancia también es clave. No basta con estar en línea; participa en las publicaciones de tus prospectos, lee lo que les interesa, agrega valor real a la conversación. No te limites a un "wow", explica tu punto y aprovecha el escenario. Recuerda que hay muchas formas de prospectar, y cada canal funciona de manera distinta. En LinkedIn, este tipo de prospección hará que tu futuro cliente sienta que ya te conoce o ha oído de ti, y eso es poderoso.

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3 Offer Value

When reaching out to influencers, it's essential to offer value before asking for anything in return. Consider what you can bring to the table that might be of interest to them. Perhaps you have access to unique market insights or you're skilled at organizing events that they would benefit from attending. You could also share their content with your network or offer a platform for them to share their expertise. By focusing on what you can give, you create a foundation for a mutually beneficial relationship.

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Manuel Ignacio Contreras Paez

Powering the World's First Knowledge Marketplace | Business Developer | Co-Founder @Aparkate App | Top Voice in International Sales | UADE Hub Ambassador | Negotiation & Strategic Leadership
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Esto, más que tu tercer paso, debería ser tu primer paso: tu "por qué". Uno de mis socios, cuando comencé a vender, me decía: "Hay llamadas que es mejor no hacer". Nadie quiere perder el tiempo en este mundo acelerado. Debes entender: tu necesidad, tu deseo, tus medios y de lo que eres capaz, todo alineado al objetivo de la empresa. Con esta claridad, cada interacción con un contacto influyente se convierte en una oportunidad para agregar valor real y significativo. Al conocer y anticipar sus necesidades, demuestras que aprecias su tiempo y estás genuinamente interesado en ofrecer soluciones que importan.

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4 Personalize Contact

If you decide to reach out directly, personalize your communication. Influencers are likely inundated with messages, so yours should stand out. Reference specific work they've done that you admire, or mention a mutual connection if you have one. Be concise and clear about why you're reaching out and what you hope to gain from connecting with them. Personal touches can make all the difference in getting a positive response.

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Susan Coelius Keplinger

CEO at Force of Nature | Performance Marketing at Scale
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When reaching out, mention specific content they've shared and explain why it resonated with you. Personalized messages stand out in a crowded inbox.

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5 Be Persistent

Persistence is vital in establishing a connection with industry influencers. If you don't receive a response right away, don't be discouraged. Wait a reasonable amount of time before following up. Keep in mind that influencers are busy people, so it's important to be respectful of their time. Continue to engage with their work and remain visible without being pushy. Over time, your consistent effort will likely pay off.

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6 Network Offline

Finally, don't underestimate the power of face-to-face interactions. Attend industry events where influencers are likely to be present. Prepare an elevator pitch that succinctly explains who you are and what you do. When you meet an influencer, be genuine and express your admiration for their work. Follow up after the event with a message recapping your conversation and suggesting a next step, such as a coffee meeting or a phone call. Personal connections made offline can often lead to stronger professional relationships.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Manuel Ignacio Contreras Paez

Powering the World's First Knowledge Marketplace | Business Developer | Co-Founder @Aparkate App | Top Voice in International Sales | UADE Hub Ambassador | Negotiation & Strategic Leadership
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1. Investiga y Personaliza:Antes de contactar, investiga su trabajo y personaliza tu mensaje mencionando logros específicos y posibles colaboraciones. 2. Participa en Conversaciones: Interactúa con sus publicaciones en redes sociales de manera constructiva para mostrar interés genuino. 3. Asiste a Eventos: Participa en eventos y conferencias de la industria para establecer contactos cara a cara y dejar una impresión duradera. 4. Ofrece Valor: Ofrece algo de valor desde el principio, como una idea o un recurso útil, antes de pedir algo a cambio. 5. Sé Persistente y Respetuoso: Si no responden de inmediato, sé persistente pero cortés en tus seguimientos.

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What do you do if you want to connect with industry influencers in outside sales?

1

2

3

4

5

6

7

1 Identify Influencers

2 Engage Online

3 Offer Value

4 Personalize Contact

5 Be Persistent

6 Network Offline

7 Here’s what else to consider

Outside Sales

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What do you do if you want to connect with industry influencers in outside sales?

1

2

3

4

5

6

7

1 Identify Influencers

2 Engage Online

3 Offer Value

4 Personalize Contact

5 Be Persistent

6 Network Offline

7 Here’s what else to consider

Outside Sales

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