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What do you do if you want to connect and engage with potential clients in the digital strategy field?

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If you are a digital strategist, you know how important it is to connect and engage with potential clients in your field. But how do you do that effectively in a competitive and crowded online space? In this article, we will share some tips and best practices to help you build your network and showcase your value as a digital strategy expert.

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Alessandro L.

I help you bootstrap marketing at scale | Digital Marketing

1 Identify your target audience

Before you start reaching out to potential clients, you need to have a clear idea of who they are, what they need, and how you can help them. You can use tools like Google Analytics, social media insights, and keyword research to understand your audience's demographics, interests, challenges, and goals. You can also create buyer personas or ideal customer profiles to help you tailor your messages and offers to their specific needs and pain points.

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Danny Maddox

Austin Resident & SF Bay Area Native | Revenue & Marketing Operations Pro | Certified in Salesforce, Hubspot, Marketo, Salesloft, Tableau, Shopify | Driving Massive Career Revenue Through Technology and Sheer Will.
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If you're trying to connect with potential clients in the digital strategy field, just pretend it's like sliding into the DMs of your favorite Twitch streamer. First, you've gotta stand out, maybe with a flashy meme or a quirky NFT of a banana in a business suit. Then, hit 'em with the charm, like, 'Hey, ever seen a marketing campaign so good it makes your grandma want to buy a VR headset?' Keep it spicy, keep it weird. Just remember, in the digital world, you're one click away from being a legend or just another tab they close faster than a pop-up ad on a shady website

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2 Create and share valuable content

One of the best ways to attract and engage potential clients is to create and share valuable content that showcases your expertise, insights, and solutions. You can use different formats and platforms, such as blogs, podcasts, videos, webinars, ebooks, or newsletters, to deliver your content. The key is to provide useful information, tips, case studies, or stories that address your audience's problems and show how you can solve them. You should also use relevant keywords, hashtags, and tags to optimize your content for search engines and social media.

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Alessandro L.

I help you bootstrap marketing at scale | Digital Marketing
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Creating and sharing valuable content is a powerful way to attract and engage potential clients. Focus on topics that address the common challenges and questions your target audience faces. This could be through blog posts, case studies, webinars, or social media content that showcases your expertise and insights in digital strategy. Offering actionable advice and unique perspectives establishes you as a thought leader in your field, fostering trust and interest among potential clients. Regularly updating your content and engaging with your audience’s feedback keeps the conversation going and builds relationships.

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3 Build and maintain relationships

Content creation is not enough to connect and engage with potential clients. You also need to build and maintain relationships with them by being active, responsive, and helpful. You can use various channels and strategies, such as social media, email marketing, online forums, or events, to interact with your audience. You should aim to start and join conversations, answer questions, provide feedback, offer recommendations, or invite feedback. You should also follow up with your leads and prospects regularly and nurture them with relevant and personalized messages.

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4 Showcase your portfolio and testimonials

Another way to connect and engage with potential clients is to showcase your portfolio and testimonials. Your portfolio should include examples of your previous or current projects, highlighting the results and impact you achieved for your clients. Your testimonials should feature positive feedback and reviews from your satisfied clients, emphasizing the benefits and value you provided for them. You can display your portfolio and testimonials on your website, social media profiles, or online platforms like Behance or Dribbble.

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5 Be authentic and professional

Finally, to connect and engage with potential clients, you need to be authentic and professional. You need to show your personality, values, and passion for your work, while also being respectful, courteous, and trustworthy. You need to communicate clearly, effectively, and consistently, while also listening and understanding your audience's needs and expectations. You need to deliver high-quality work, meet deadlines, and exceed expectations, while also asking for feedback and improvement. By being authentic and professional, you can build trust, credibility, and loyalty with your potential clients.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if you want to connect and engage with potential clients in the digital strategy field?

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1 Identify your target audience

2 Create and share valuable content

3 Build and maintain relationships

4 Showcase your portfolio and testimonials

5 Be authentic and professional

6 Here’s what else to consider

Digital Strategy

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What do you do if you want to connect and engage with potential clients in the digital strategy field?

1

2

3

4

5

6

1 Identify your target audience

2 Create and share valuable content

3 Build and maintain relationships

4 Showcase your portfolio and testimonials

5 Be authentic and professional

6 Here’s what else to consider

Digital Strategy

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