What do you do if you want to climb the corporate ladder in corporate communications?

Climbing the corporate communications ladder demands mastering storytelling, building networks, excelling in crisis management, embracing digital trends, developing leadership skills, and continuous learning. Specializing in a niche area and maintaining a positive attitude amidst challenges are also crucial. Excellent understanding of PR & Digital Marketing would be an added advantage. By applying these strategies with dedication, professionals can shape a distinguished career, making a lasting impact and crafting a legacy in this dynamic field. Overall having a open mindset for learning, skill development and change will act as an catalyst in your journey.

To ascend the corporate ladder in corporate communications, demonstrate exceptional communication skills, strategic thinking, and leadership qualities. Seek opportunities to expand your knowledge through continuous learning and professional development. Cultivate strong relationships with colleagues, mentors, and senior leaders to gain visibility and support. Proactively take on challenging projects, delivering measurable results that showcase your value to the organization. Embrace innovation and adaptability, staying abreast of industry trends and evolving technologies. Champion your ideas and initiatives, while remaining flexible and receptive to feedback.

Say "yes" to everything. This not only gives you a wide variety of activities that can help you build skills, but will introduce you to a wide variety of people and teams across your company.

To climb the corporate ladder in corporate communications, focus on building a solid foundation of skills and experience. Excel in your current role by consistently delivering high-quality work and seeking out projects that add value to your company. Develop a reputation for reliability and creativity. Continuously enhance your skills through further education and professional development in emerging communication trends and technologies. Network extensively within and outside your organization to build relationships and gain mentors. Proactively seek feedback and guidance from senior colleagues, and be open to roles that challenge you and offer growth opportunities.

En ese sentido, lo que me ha resultado útil es mantener la lectura constante de bibliografía relacionada con la Comunicación Corporativa y el tema de Reputación Corporativa. También me mantengo informado de los temas de la agenda pública para acercar información al Consejo Consultivo y el equipo directivo de temas que pueden influir y afectar la operación. En ese contexto, es imprescindible desarrollar una auditoría de riesgos que permita detectar de manera oportuna posibles escenarios de crisis, en donde la gestión de la comunicación es vital en el proceso del manejo, prevención y contención de una crisis.

Building a network within the corporate communications industry is essential for career advancement. Coming from an agency background provides an additional advantage due to existing connections that you make (with journalists, peers and competitors). Cultivate relationships with like-minded professionals and seek out a mentor for guidance and support. These connections offer insights, opportunities, and support crucial for success in this field.

Una de las actividades preponderantes que se deben establecer en la gestión de la Comunicación Corporativa, es la construcción de una red de aliados a través de la vinculación estratégica. En ese contexto, es importante desarrollar un risk mapping y un stakeholder mapping que permita establecer los objetivos de esa vinculación y la manera en que puede impactar de manera positiva en los objetivos de negocio de la Compa?ía. En el aspecto profesional es fundamental fortalecer la red de aliados diferenciando siempre el enfoque laboral. La red personal fortalece tu formación y enriquece tu conocimiento.

En este tema, vale mucho la pena establecer reuniones semanales de evaluación y retroalimentación para exponer las áreas de oportunidad y los resultados. En ocasiones, vale la pena transformar esas reuniones de retroalimentación en espacios de interés personal para platicar con los equipos de gustos, afinidades y establecer actividades. A mí lo que me ha servido es acercarme y preguntar sobre su familia y sus problemas, hasta donde lo permitan conocer; es la manera de mostrar interés genuino por el equipo y los compa?eros. La comunicación con el equipo fortalece la relación y, por consiguiente, fortalece el trabajo.

Initiative-taking is inherent to the role of a corporate communications professional. Understanding the company's culture and management style empowers individuals to proactively drive initiatives. Whether rectifying issues or innovating new systems, the ability to take charge is crucial. By involving colleagues and fostering trust, initiatives gain momentum, facilitating smoother implementation and successful outcomes. In corporate communications, being a self-starter is paramount.

Initiative ignites the path upward. Embody leadership at every turn. Begin small, like suggesting ideas in meetings. Gradually increase involvement to build confidence. Remember, even setbacks offer valuable lessons.

Repeat after me: I do not need permission to create value. Say it again. Believe it. Now go and do. You see things others don't. You make connections others wont. You have or can develop the necessary skills to create the value you want to create. Keep pushing. You will create value. It might not end up looking exactly like what you envisioned, but that's perfectly fine. I'm excited for you!

If you're eyeing that next rung on the corporate comms ladder, you must get cozy with metrics. It's not just about churning out content anymore; you have to speak the language of numbers too. Dive into analytics, track engagement rates, and dissect campaign performance like a pro. Understand what metrics matter most to your company—whether it's reach, engagement, or conversion rates—and learn how to leverage them to demonstrate the impact of your work. When you can show the higher-ups how your efforts directly contribute to the bottom line, you'll be well on your way to climbing that ladder. So, embrace the numbers, crunch those stats, and watch your career soar!

Many fear they lack the skills or that metrics might expose shortcomings. Every step forward no matter how small, brings you closer to success. Keep pushing forward with determination.

Everything is an opportunity. Let me write that again. EVERYTHING IS AN OPPORTUNITY. If you can live in this mindset, you will never fail, you will only learn and grow and get better. When change comes around, and it ALWAYS does, you will have the upper hand because you will understand that this is an opportunity to learn, grow, stretch, and maybe stretch far, far more than is comfortable. Pain is the price of change (if it doesn't hurt, you probably aren't changing). Yes, this means you need to embrace the pain of change, because it is an opportunity to become something you might need to be to take advantage of a future change.

Learn about all the disciplines within Corporate Communications, Marketing and Public Affairs, and be prepped to flex across them. Take best practices from each discipline and apply those tactics in the seat you currently hold. Volunteer for projects that you normally don’t manage to get exposure to different types of work. Quantifying the outcomes of your work (note - not outputs), is a must. We can’t improve what we don’t measure, and we must be able to demonstrate our impact on our organization’s bottom-line goals.