What do you do if you want to build your personal brand and become a respected authority in life coaching?

As someone who is currently on this journey I feel very passionate about this subject. It's important to always stay true and authentic to yourself. The best way to get involved is to network in the right groups, get involved in conversations and just learn, learn, learn. Then start implementing what you're learning by getting out there and putting your skills to work. Make content surrounding what you want to coach about, share and provide value and ultimately your clients will come to you.

Have a specific area of expertise that separates you from generic life coaching and advice that is readily available on social media. Build a nuanced offer that is specific to your targeted audience. Here is where your identity and experiences matter to make your unique offer that improve on what's already out there.

Your brand is simply the story people tell others about you. For example: John, a life coach, wanted to establish himself as a thought leader and position himself as the only choice for a certain kind of client. I helped him choose three topics within his niche and started writing online. Instead of focusing on how-to articles, I encouraged him to share stories and insights. This approach helped him gain followers, gain recognition, and attract new clients. Insights: - Focus on a specific niche - Write consistently on relevant topics - Provide unique insights, not how-to content To build your brand, create content that showcases your expertise. Share insights, be consistent, and actively reach out to help through the DMs.

You're not just a coach. You're an entrepreneur. You have to establish yourself as a thought leader in your specific niche and offer space. Create consistent, quality content that addresses your specific audience's unique challenges to build trust and a community. A leader is a nobody without their community. That's why focusing on building a community is key.

Gather customer testimonials. Either in writing or using video testimonials. If you are able to share exact people who are recommending you that is ideal. People like opinions associate with actual person vs. anonymous. This is much more trustworthy. Make sure you seek feedback and opinions from various people you have worked with. Also - gather any other meaningful feedback, press mentions, recommendations of you, your services or your company, and prizes you won or titles you received.

I recommend adopting a mindset of delivering 10x value in everything you offer. Give offers, vale, bonuses, ebooks for people to see your work before they buy your product

Once you've steadily been working with clients, write a book. Not just any book. Not the kind of book that's an anthology with many different authors. It has to be your book. It needs to be well-written, entertaining, and educational. Anyone can create content, but when you write a highly engaging book that deeply resonates with your audience, you demonstrate that you're a committed professional and a thought leader. A book can transform your reader in ways that content or YouTube videos can't. Leverage the power of authorship to stand out from the crowd of many who are shouting the same message over and over again. Authorship is a huge level up and officially makes you a thought leader.