What do you do if you want to become a go-to authority in a specific podcasting niche?

Becoming a go-to authority in a specific podcasting niche is like claiming the throne in a kingdom of your own making! Start by immersing yourself in your chosen niche—read, listen, and absorb everything you can get your hands (or ears) on. Next, carve out your unique angle or perspective that sets you apart from the crowd. Whether it's deep-diving into niche topics, conducting expert interviews, or providing actionable insights, find your niche within the niche. Consistency is key, so commit to regular episodes and establish yourself as a reliable source of valuable content. Don't forget to engage with your audience—build a community around your podcast and foster meaningful connections with your listeners.

4 years ago COVID caused me to pivot from interviewing women on my podcast, Stories From Women Who Walk. We were isolated, scared, uncertain, anxious & trying to hold the roof as best we could as we navigated uncertain waters. I created my own niche: 60 Seconds. In 60 to 180 seconds I offered messages of hope, inspiration, delight, motivation, stories, comfort, and even action from influence - with deliberately chosen background music to reinforce the daily messages. I linked my new format to SFWWW with an Intro: Coming to you from Whidbey Island, Washington this is Stories From Women Who Walk with 60 Seconds for [the daily] I mastered clear, concise, cogent, compelling communication out of necessity. What's your niche?

What is your expertise, What are you confident talking about, What is your USP, How does your voice/opinion differ from others in the space. These are the questions you need to answer to find your niche. The reason you need to establish this is to ensure your voice stands out from the various other podcasters in the space who are speaking on similar topics. However, make sure you have an audience and understand why would someone want to tune into hear your content.

When you know exactly what your podcast is about, who it's for, and what makes it special, you're setting yourself up for success. Think about it like this: If you're talking about everything under the sun, you might grab a few listeners here and there, but you won't be able to connect deeply with anyone.

If you are an expert in your space you need to showcase proof of this expertise. Do you have examples which offer reasons why you are an authority? Do you have a network of other like-minded individuals who you can connect with and discuss the same topic but from your own perspective? Do you provide actionable insights or provide knowledge that comes from your own personal experience? That is where the content of the quality will be far richer.

If you aim to become a go-to authority in your podcasting niche, you must prioritize engaging with your audience. Make it a habit to host Q&A sessions, encourage social media interactions, and actively incorporate listener feedback into your episodes. This not only shows that you value your audience's opinions but also fosters a deeper connection with them.

When collaborating or booking guests you should make sure their expertise is valueable and is actually relevant to your audience. Guests can be an enhancer for your podcast when sourced correctly and used in a way that can also validate your own knowledge in addition to opening up more interesting discussion. Our platfrom MatchMaker provides an easy way for you to be able to find experts in various niche fields.

Being an expert in your field has many advantages. One of which is having many highly experienced connections. Podcasts go deep and for that, you need someone who knows their stuff.

Find a fresh perspective or unique approach to differentiate yourself from existing podcasts. Provide supplementary materials such as checklists, guides, or worksheets related to your podcast topics. Keep up with industry news, trends, and emerging technologies to stay ahead of the curve and adapt your content as needed. Continuously hone your interviewing skills, storytelling abilities, and content creation techniques to deliver exceptional value to your listeners. Expand your reach and attract new listeners by appearing as a guest on other podcasts in your niche or related fields to share your expertise, insights, and promote your own show.