What do you do if you want to become a future content strategist?

As a content strategist myself, I feel that I am responsible for planning, developing, and managing content for various platforms, such as websites, social media, blogs, and other digital channels. Before I could do that, I had to be sure I mastered those basics: ??Conduct audience research (surveys about pain points) ??Develop content strategy based on the audience research ??Create content calendars ??Collaborate with internal or external teams ??Optimize content for SEO, yes, even on LinkedIn ??Analyze content performance ??Update and maintain content ??Develop content standards and guidelines ??Train and mentor other team members Not sure what I could do for your content? DM me...

To become a future content strategist, I am focusing on building my skills in writing, marketing, and analytics. I regularly read industry blogs, take online courses, and engage in projects that allow me to practice content planning and execution.

Mastering the basics of content creation is crucial before delving into content strategy. Understand various content types and their optimal platforms. Familiarize yourself with SEO principles for discoverability and learn UX design to craft engaging, user-friendly content.

Pour devenir un stratège de contenu futur, la première étape est de comprendre les fondamentaux de la création de contenu, notamment les différents types de contenu comme les articles de blog, les mises à jour sur les réseaux sociaux et les vidéos, ainsi que les plateformes sur lesquelles ils performent le mieux. Je me suis aussi familiarisé avec les principes du SEO pour m'assurer que mon contenu est découvrable. Apprendre sur l'expérience utilisateur (UX) est également bénéfique car cela aide à créer un contenu qui est non seulement informatif mais aussi facile à naviguer et engageant pour l'audience.

Incorporate the practice of A/B testing different content types on various platforms to understand what resonates best with your audience. This method allows you to refine your content strategy based on direct feedback from your audience's interactions.

L'expérience pratique est inestimable. Commencer par créer du contenu pour votre propre blog ou vos canaux de médias sociaux pour pratiquer vos compétences en écriture et en conception. Le bénévolat pour gérer le contenu d'une organisation à but non lucratif locale ou d'une petite entreprise peut également fournir une expérience pratique précieuse. Au fur et à mesure que vous gagnez en expérience, essayez de vous impliquer dans différents aspects de la stratégie de contenu, comme la planification des calendriers éditoriaux, la réalisation d'audits de contenu et l'analyse des données d'engagement des utilisateurs.

One way to gain experience is to work as a part-time video editor for micro creators or firms. This will give one a greater insight into the content creation world where they will be exposed to multiple projects, each with different needs and editing. This makes you familiar with editing as well which will result in better content quality.

The best experience you can gain, is practical experience. Just start designing thumbnails for your LinkedIn videos, LinkedIn events or LinkedIn articles. Volunteering to manage a local small business content is another way to gain experience.

Learn to study the strategy behind creating content. It can be done in the following ways: 1. Understanding how to use content to meet business objectives. 2. Understand the principles of marketing and branding to link this to your content strategy.

Get into behavioral science. One of the best case studies that stays with me to this day is the “Don’t mess with Texas” campaign I learned about in a brilliant BS course taught internally at Google where I was working. It’s all about using your audience’s language and values to get them to change their behavior. So much about content strategy is understanding your audience’s values and how to speak to them. Behavioral science is an invaluable resource.

La stratégie de contenu va au-delà de la simple création de contenu attrayant; elle consiste à comprendre comment utiliser le contenu pour atteindre les objectifs commerciaux. étudiez les stratégies de contenu réussies pour apprendre comment elles s'alignent avec les objectifs commerciaux, ciblent des audiences spécifiques et mesurent le succès. Comprendre les principes du marketing et du branding sera également logiquement important car ils sont souvent entrelacés avec la stratégie de contenu.

Look into case studies of content strategies from successful brands, and consider how they adapt their strategies to changing market conditions. This practical insight can help you think critically about strategic flexibility and resilience.

Find your role models. Find the people you want to be "when you grow up." Their career trajectories can be the blueprint for your own, whether you want to emulate what they did or learn what not to do. Their experience is also invaluable for shortening your own learning curve. Situations or problems that are new to you have more than likely already been solved by someone else. Be helpful, whether it's to your mentors or mentees. It's all about providing value and giving back.

Pour être un stratège de contenu efficace, vous devez être habile à utiliser divers outils et plateformes numériques. Familiarisez-vous avec les systèmes de gestion de contenu (CMS) comme WordPress, qui vous permettent de publier et de gérer le contenu en ligne. Apprenez à utiliser des outils analytiques tels que Google Analytics pour suivre la performance de votre contenu et prendre des décisions basées sur les données. De plus, ma?triser les outils de gestion des réseaux sociaux peut aider à rationaliser le processus de planification et de suivi du contenu sur différentes plateformes.

As an effective content strategist, you must work with SEO-tools. You can track content performance and make data-driven decisions using SEO tools like SEMrush or SERanking by analyzing metrics such as organic traffic, keyword rankings, backlinks, and social shares. Identify top-performing content and keywords, as well as areas for improvement. Use this data to optimize content strategies, refine keyword targeting, and inform future content creation efforts, ultimately driving better results and ROI. Use the best keywords for your content schedule.

Build a Portfolio: Start compiling a portfolio of your work, including a variety of content forms such as written articles, video content, and social media campaigns. This portfolio will not only showcase your ability to create diverse content but also demonstrate your strategic thinking and execution skills. Include case studies that highlight the objectives, implementation, and outcomes of your projects.

I look at who our audience is on each platform and tailor our content to that. Instagram will have POV content, which is more personal and less high-quality tools to tell our story.

Just make sure your content and captions have the same tone, whether it's personal or business. We highlight details, studios we worked with, and all our articles/features.