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What do you do if virtual reality isn't enhancing your UX research?

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Virtual reality (VR) has become a buzzword in the realm of user experience (UX) research, promising immersive insights into user behavior and preferences. However, sometimes VR might not deliver on its potential to enhance UX research. If you find yourself in this situation, it's essential to reassess your approach and find alternative solutions that can provide the valuable data you need to improve user experiences.

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Ashwani Singh

Open for UX/UI opportunities | Designer at Deloitte USI | Specializing in SaaS, Enterprise Internal Tools & Design…
Anwesh Kumar Sahoo

Lead Technical Artist @ Aristocrat Gaming | Stamp 1G | MSc Interactive Media @ UCC | Winner of Mr. Gay World India 2016…

1 Reassess Goals

When you discover that VR isn't contributing positively to your UX research, take a step back and reassess your goals. It's crucial to understand what you aimed to achieve with VR and why it's falling short. Perhaps your objectives were too ambitious, or maybe VR isn't the right tool for the type of data you're trying to collect. By clearly defining your research goals, you can determine if VR is truly the best method or if other research techniques would be more effective in gathering the insights you need.

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Ashwani Singh

Open for UX/UI opportunities | Designer at Deloitte USI | Specializing in SaaS, Enterprise Internal Tools & Design System
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If virtual reality (VR) isn't enhancing your UX research, it may be time to reassess its application. VR is a powerful tool, but it's not suitable for every context. Start by re-evaluating your research goals. Could traditional methods like interviews, surveys, or usability testing serve you better? Tools like UsabilityHub or UserTesting provide robust platforms for traditional UX research. If VR is necessary, ensure you're using it appropriately. Resources like Google's VR UX Guide can provide valuable insights. Remember, the goal is effective research, not just leveraging new technology.

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Anwesh Kumar Sahoo

Lead Technical Artist @ Aristocrat Gaming | Stamp 1G | MSc Interactive Media @ UCC | Winner of Mr. Gay World India 2016 | TEDx Speaker | IIITD Young Alumni Awardee, Class of 2022 | Bookings via Leqture
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To begin with, check if Virtual Reality is really suitable for what you need to learn. Make sure the VR setup isn’t too complex for users and that it feels realistic. Review the questions you’re asking to ensure they make sense in a VR context. Consider mixing VR with other research methods like surveys or interviews for more insights. Lastly, keep updating and tweaking the VR experience based on user feedback to better meet your research goals. :)

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Asif Hashmi

LinkedIn Top Voice | Product Manager @ Languify | UX Research & Strategy | NIT Bhopal'22
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If virtual reality isn't improving UX Research outcomes, it might be worth reconsidering its use. Exploring alternative research methods could provide more valuable insights and better align with project goals.

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Ashifali Nadaf

Sr. User Experience (UX) Designer | Ex-HPE | Design System | UX certification - IIT Guwahati | Networking | Cloud Services
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It is always good to take a step back and analyze what is not working, reframing the goals and success criteria will help to manage the process. Quick iterations will help reduce such frictions.

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2 Explore Alternatives

If VR isn't yielding the results you expected, explore alternative research methods. Consider traditional UX research techniques like surveys, interviews, and usability testing. These methods can often provide more direct and actionable feedback from users. Additionally, look into other emerging technologies such as augmented reality (AR) or mixed reality (MR) that might offer different advantages for your specific research context.

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Ashifali Nadaf

Sr. User Experience (UX) Designer | Ex-HPE | Design System | UX certification - IIT Guwahati | Networking | Cloud Services
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Explore the alternatives to VR, methods that are similar to VR can be utilized. Other traditional methods like interviews, survey, etc. can be explored. Use of common AI tools to tap the research methods would be helpful to increase the efficiency and effective gathering of data.

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3 Adjust Technology

Sometimes the issue isn't with VR itself but with how it's being implemented. If you're committed to using VR but not seeing the desired outcomes, consider adjusting the technology. This could mean refining the VR environment to be more user-friendly or ensuring that the scenarios being tested are relevant to your research questions. It's also important to verify that the VR hardware and software you're using are up to the task and not hindering the user experience.

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4 Analyze Data

Analyzing the data you've collected from VR can provide insights into why it's not enhancing your UX research. Look for patterns or inconsistencies in user behavior that may indicate problems with the VR setup. This analysis can help you pinpoint specific issues that need addressing, whether they're related to the design of the VR experience or to technical limitations that are impacting user interactions.

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5 Engage Users

Engaging directly with your users can shed light on why VR isn't meeting your UX research needs. Gather feedback from participants about their VR experience and listen to their suggestions for improvement. Users can often provide valuable perspectives that researchers might overlook, such as discomfort with the VR equipment or confusion about the tasks they're supposed to perform.

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6 Iterate Quickly

In UX research, it's important to iterate quickly when something isn't working. If VR isn't enhancing your research, don't be afraid to make rapid changes. This could involve tweaking the VR experience, switching to a different research method, or even revisiting your research questions. The key is to stay flexible and responsive to the data and feedback you're receiving.

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Ashifali Nadaf

Sr. User Experience (UX) Designer | Ex-HPE | Design System | UX certification - IIT Guwahati | Networking | Cloud Services
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Fail fast is a method to quickly readjust the areas where things are not going well. Time boxing things can eb effective in such cases.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Dima Kiselev

Design · Leadership
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VR specifics aren't entirely separate. VR employs the same frameworks and methodologies as other fields, including classic UX Design. So Design Thinking, for instance, is highly effective in VR.

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What do you do if virtual reality isn't enhancing your UX research?

1

2

3

4

5

6

7

1 Reassess Goals

2 Explore Alternatives

3 Adjust Technology

4 Analyze Data

5 Engage Users

6 Iterate Quickly

7 Here’s what else to consider

User Research

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What do you do if virtual reality isn't enhancing your UX research?

1

2

3

4

5

6

7

1 Reassess Goals

2 Explore Alternatives

3 Adjust Technology

4 Analyze Data

5 Engage Users

6 Iterate Quickly

7 Here’s what else to consider

User Research

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