What do you do if virtual networking is hindering your success in commercial real estate?

I will see it as a challenge and seek to leverage the new opportunities that the virtual realm brings. Instead of resisting or avoiding, I will research and implement digital technologies and strategies to optimize workflows, enhance customer interactions, and add value to my projects. Additionally, I will invest in upgrading my skills and knowledge to meet the changing demands of the market and cope with the dynamic business environment.

Ensure your profile aligns with your organization's/brand's message and resonates with the values of your target marketing. Include all relevant details about who you are and what you do. Include a call to action, but don't be salesy.

Connect with your audience wherever they may be. Study your industry and target market to find the ideal outreach and content creation channels. Don't try to use every available channel; focus your efforts on where your time and budget generate the best results/ROI.

People can tell when you're sending them 'canned messages,' and it's an instant turn-off. Research the prospect to determine what their objectives, offerings, and interests are and tailor your message accordingly. See what their company has been up to recently and look for opportunities to establish common ground.

You gotta keep it up! Your level of awareness in the minds of peers and prospects and your rank in the algorithms directly correlate to how often you engage with your online community. Also, focus on providing value and substantive insight rather than filler.

Nobody cares what you know until they know you care. Become the top-of-mind agent for your contacts. Where do decision-makers for commercial real estate professionals get together online? Find that space and begin posting and commenting - strategically - on their posts. Don't be just like any other "Joe Schmoe" but provide deep value and knowledge that will make them check out who is providing this knowledge. Then when you've done this on enough occasions you'll start to develop a reputation for your insight and build a community.

Consistency is the key. And what it comes to networking it becomes all the more pertinent. The network has to be active and also active participation is paramount. Because only if there is an active engagement would you be considered in your network.