登录查看更多内容

What do you do if the virtual events you're producing need professional video content?

由人工智能和领英社区提供技术支持

If you're in media sales, you know that virtual events are a great way to engage your audience, showcase your brand, and generate leads. But what if you want to create a high-quality video experience that goes beyond the standard webinar or live stream? How do you produce professional video content that captures attention, delivers value, and drives action? In this article, we'll share some tips and tools to help you plan, produce, and promote your virtual events with video.

此文章中的业界达人

由社区从 4 条内容中精选。了解更多

1 Define your goals and format

Before you start producing your video content, you need to have a clear idea of what you want to achieve and how you want to present it. Do you want to educate, entertain, or inspire your audience? Do you want to feature a keynote speaker, a panel discussion, a product demo, or a Q&A session? Do you want to pre-record your video, stream it live, or mix both? These questions will help you define your goals and format for your virtual event, and guide your video production strategy.

添加您的观点

Alvaro José Alvarez Merino

Corporate Communications I Integrated Communication Plans & Campaigns I PR, Social Media & Comms Strategist | Máster en Dirección de Marketing y Gestión Comercial
举报内容
En mi experiencia, lo primero que debes tener en cuenta en que, cuando un evento es virtual, te estás enfrentando con dos escenarios: 1) La audiencia tiene muchos estímulos: puede estar con otras pesta?as abiertas en su explorador, viendo su celular o atendiendo otros temas. Es importante que el contenido que presentes capte su atención y lo mantenga atento. 2) Recuerda que no todos tienen buena conexión de internet. Muchas veces el contenido no se ve de la manera que uno espera (no les carga bien, se corta por momentos), entonces no bases tu presentación en ese contenido. En resumen: presenta material corto, que llame la atención y que sirva como un elemento más de tu presentación (no el fundamental).

已翻译

赞

2 Choose your video production software

Depending on your goals and format, you may need different types of video production software to create your video content. For example, if you want to pre-record your video, you may need a video editing software to edit your footage, add transitions, effects, captions, and music. If you want to stream your video live, you may need a live streaming software to broadcast your video, manage your chat, and monitor your analytics. If you want to mix both, you may need a video switching software to switch between different video sources, add graphics, overlays, and lower thirds. Some examples of video production software are Adobe Premiere Pro, OBS Studio, and vMix.

添加您的观点

Deborah Brozina, MBA

Content strategist, content creator and Emmy-winning filmmaker. I help nonprofits and mission driven firms deliver targeted content that improves engagement by 2.6x
举报内容
Unless you are experienced with recording video for events, or using video in events, your first step is to find a qualified partner. There are so many choices to make, without a qualified partner, you are guaranteed to make serious and expensive mistakes. I've had clients bring me in too late, having made production decisions that they did not have the background to make.

已翻译

赞

3 Test your equipment and connection

Nothing ruins a virtual event more than poor audio, video, or connection quality. That's why you need to test your equipment and connection before you produce your video content. Make sure you have a reliable camera, microphone, lighting, and backdrop for your video. Check your internet speed and bandwidth, and avoid using Wi-Fi if possible. Use a wired connection or a dedicated hotspot for your video. Do a dry run of your video production, and record or stream a sample video to check the quality and troubleshoot any issues.

添加您的观点

Alvaro José Alvarez Merino

Corporate Communications I Integrated Communication Plans & Campaigns I PR, Social Media & Comms Strategist | Máster en Dirección de Marketing y Gestión Comercial
举报内容
Siempre es importante hacer un ensayo general. Porque los 5 primeros segundos de tu video estén funcionando bien, no quiere decir que ya estás libre de peligro. Ensaya todo, busca personas que se conecten y prueben si pueden verlo.

已翻译

赞

4 Engage your audience and speakers

One of the challenges of producing video content for virtual events is keeping your audience and speakers engaged and interested. You don't want them to tune out or drop off during your video. To prevent that, you need to make your video content interactive and dynamic. Use polls, quizzes, surveys, and games to get feedback and input from your audience. Use chat, comments, and social media to encourage conversation and questions. Use incentives, giveaways, and contests to reward participation and loyalty. Also, make sure you communicate with your speakers before, during, and after your video production. Provide them with clear instructions, expectations, and support. Encourage them to be lively, authentic, and responsive.

添加您的观点

Alvaro José Alvarez Merino

Corporate Communications I Integrated Communication Plans & Campaigns I PR, Social Media & Comms Strategist | Máster en Dirección de Marketing y Gestión Comercial
举报内容
Algo que me ha servido mucho para mantener la atención de la audiencia es recurrir a encuestas en el momento o concursos durante (especialmente en un público joven). Induce a la interacción y al feedback. Y trata de volver los temas "aburridos" más cercanos, por ejemplo, utiliza referencias culturales que entiendan y los mantengan despiertos y conectados.

已翻译

赞

5 Promote your video content

Producing professional video content for your virtual events is not enough. You also need to promote it to reach your target audience and generate leads. You can use various channels and strategies to market your video content, such as email, social media, blog, website, landing page, and ads. You can also leverage your speakers, partners, sponsors, and influencers to amplify your reach and credibility. Make sure you create a compelling and consistent message that highlights the value and benefits of your video content. Include a clear and strong call to action that invites your audience to register, attend, or watch your video.

添加您的观点

6 Measure your results and follow up

Finally, you need to measure your results and follow up with your audience and speakers after you produce your video content. You need to track and analyze your key performance indicators, such as views, watch time, engagement, retention, conversion, and feedback. You need to use the data and insights to evaluate your video production success and identify areas of improvement. You also need to follow up with your audience and speakers to thank them, provide additional resources, and nurture them into leads or customers. You can use email, social media, blog, or phone to stay in touch and build relationships.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Media Sales

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What do you do if the virtual events you're producing need professional video content?

1

2

3

4

5

6

7

1 Define your goals and format

2 Choose your video production software

3 Test your equipment and connection

4 Engage your audience and speakers

5 Promote your video content

6 Measure your results and follow up

7 Here’s what else to consider

Media Sales

给文章评分

感谢您的反馈

更多Media Sales相关文章

更多相关阅读内容

What do you do if the virtual events you're producing need professional video content?

1

2

3

4

5

6

7

1 Define your goals and format

2 Choose your video production software

3 Test your equipment and connection

4 Engage your audience and speakers

5 Promote your video content

6 Measure your results and follow up

7 Here’s what else to consider

Media Sales

给文章评分

感谢您的反馈

查看其他技能