What do you do if remote work is negatively impacting the travel and tourism industry?

1 Offer flexible options

Remote workers have different needs and preferences than traditional tourists. They may want to stay longer, change their plans, or combine work and leisure. To appeal to this segment, the travel and tourism industry should offer flexible options, such as monthly rates, cancellation policies, loyalty programs, and customized packages. For example, some hotels and resorts have created "workation" deals that include amenities like high-speed internet, office space, and wellness services.

2 Highlight local experiences

Remote workers are not just looking for a place to work, but also a place to live and explore. They want to immerse themselves in the local culture, cuisine, nature, and activities. The travel and tourism industry should highlight the unique and authentic experiences that each destination offers, and help remote workers connect with the community. For example, some tour operators and guides have shifted to online platforms, where they can showcase their expertise and offer personalized recommendations.

3 Provide value and quality

Remote workers are more conscious of their budget and their return on investment than regular travelers. They are not willing to pay for unnecessary fees, hidden charges, or poor service. They expect value and quality from the travel and tourism industry, and they will compare and review different options. To attract and retain remote workers, the industry should provide transparent pricing, excellent customer service, and consistent standards. For example, some airlines and travel agencies have waived change fees, offered refunds, and enhanced safety measures.

4 Embrace digital transformation

Remote work is enabled by digital technology, and remote workers are savvy and comfortable with using online tools and platforms. The travel and tourism industry should embrace digital transformation, and leverage the power of data, automation, and innovation. This can help the industry improve efficiency, reduce costs, increase customer satisfaction, and create new opportunities. For example, some hotels and attractions have adopted contactless check-in, mobile apps, and virtual reality.

5 Collaborate and communicate

Remote work is not only a challenge, but also an opportunity for the travel and tourism industry. It can open new markets, expand customer segments, and create long-term relationships. But to succeed in this changing environment, the industry needs to collaborate and communicate with other stakeholders, such as governments, regulators, associations, and media. The industry should advocate for its interests, share best practices, and promote its value proposition. For example, some destinations have launched campaigns and initiatives to attract remote workers, such as offering visas, incentives, and resources.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?