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What do you do if remote work is hindering the productivity of product marketers?

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Remote work is a reality for many product marketers in the current situation. But how do you cope with the challenges of collaborating with your team, communicating with your customers, and creating effective campaigns from a distance? In this article, we'll share some tips and best practices to help you overcome the obstacles and boost your productivity as a product marketer working remotely.

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1 Define your goals and expectations

One of the first steps to improve your productivity as a remote product marketer is to clearly define your goals and expectations for yourself and your team. What are the key outcomes and deliverables that you need to achieve in a given period? How will you measure and track your progress and performance? How often and how will you communicate with your team and other stakeholders? Having a clear vision and plan for your work will help you stay focused, motivated, and aligned with your team.

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2 Establish a routine and boundaries

Another important tip for remote product marketers is to establish a routine and boundaries that suit your work style and preferences. How do you structure your day, week, and month? When do you start and end your work hours? How do you balance your work and personal life? How do you deal with distractions and interruptions? Setting a consistent schedule and creating a dedicated workspace can help you create a sense of normalcy and control over your work environment. It can also help you avoid burnout and stress by separating your work and personal time.

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Kate Orchard

Product Marketing @ Dash Hudson | Voice Over Artist
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Remote work can make you feel like you need to be ‘always on’. Setting clear expectations with yourself and your team can allow you to see your daily/weekly finish line, see where you might be struggling to deliver, and help you remove the guilt of unplugging at the end of the day. Make sure you prioritize your well-being so that you can bring your best self to work during work hours.

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3 Use the right tools and platforms

As a remote product marketer, you need to use the right tools and platforms to collaborate with your team, manage your projects, and execute your campaigns. There are many options available for different purposes, such as video conferencing, messaging, file sharing, document editing, project management, analytics, and more. You should choose the ones that best fit your needs, preferences, and budget. You should also make sure that you and your team are familiar with the features and functions of the tools and platforms you use, and that you follow the best practices and guidelines for using them effectively.

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4 Optimize your communication and feedback

Communication and feedback are essential for remote product marketers to stay connected, informed, and aligned with their team and customers. You should optimize your communication and feedback by choosing the appropriate channels, frequency, and tone for different situations and audiences. You should also be clear, concise, and respectful in your messages, and avoid ambiguity and confusion. You should also seek and provide feedback regularly, both positive and constructive, to improve your work and relationships. You should also be open to feedback and suggestions from others, and use them to learn and grow.

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Eran Kinsbruner

Lightrun’s Global Head of Product Marketing and Brand Strategy ?? Best-Selling Author ?? FinOps Certified Practitioner ?? Keynote Speaker?? Advisory Board??6 x Top LinkedIn Voice ??Marquis Who's Who Top Executive Listee
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Especially when you’re remote you need visibility into what you’re doing hence work on your communication and reflect your deliverables and their value to the organization. Have regular meetings with your peers and seek feedback on what’s working and what is not, use slack and other collaborative channels

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5 Be flexible and adaptable

Finally, as a remote product marketer, you should be flexible and adaptable to the changing needs and demands of your work and market. You should be ready to adjust your goals, strategies, and tactics based on the feedback, data, and insights you gather from your team, customers, and competitors. You should also be willing to experiment with new ideas, approaches, and tools to find the best solutions for your challenges. You should also be prepared to face and overcome any difficulties or issues that may arise in your remote work environment, such as technical glitches, communication breakdowns, or personal emergencies.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Kate Orchard

Product Marketing @ Dash Hudson | Voice Over Artist
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Product marketing is all about interdepartmental relationships. Try to carve out some time to have short, non-work-related meetings to get to know your team better. Tools like Donut are great for remote workers to schedule chats with colleagues at a regular cadence. Even once a month for 30 minutes can make a difference.

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Saad Attar

Digital & Product Marketing Expert | 7+ Years Experience | Lead Generation & PPC Campaign Specialist | Social Media Master | Go-to-market Strategist | SEO Expertise
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Utilize collaborative whiteboarding tools to keep everyone visually engaged and on the same page. Bonus points for incorporating fun, remote-friendly icebreakers to get those creative juices flowing! Empower your product marketers to leverage asynchronous communication tools for project updates, feedback loops, and knowledge sharing. This fosters focused work time while ensuring everyone stays informed on project progress. Remote work offers flexibility, so why not leverage it strategically? Plan quarterly "workcations" where your product marketing team gathers in a new location. This fosters deeper collaboration, and team building, and can ignite fresh perspectives.

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What do you do if remote work is hindering the productivity of product marketers?

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1 Define your goals and expectations

2 Establish a routine and boundaries

3 Use the right tools and platforms

4 Optimize your communication and feedback

5 Be flexible and adaptable

6 Here’s what else to consider

Product Marketing

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What do you do if remote work is hindering the productivity of product marketers?

1

2

3

4

5

6

1 Define your goals and expectations

2 Establish a routine and boundaries

3 Use the right tools and platforms

4 Optimize your communication and feedback

5 Be flexible and adaptable

6 Here’s what else to consider

Product Marketing

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