What do you do if potential clients are not responding after initial contact?

Tal vez no fuiste suficientemente relevante en tu mensaje de prospección. Sonaste mas que le querías vender y a la gente no nos gusta que nos vendan. Es probable que quizás hayas hablado mas de tus características y beneficios en lugar de centrar tu mensaje en posibles problemas o retos que esté enfrentando tu prospecto. Por eso no te respondió. Quizás te faltó personalizar mas tu mensaje.

Ever feel like you're shouting into the void when prospects ghost you? It's not you, it’s them. But let's crack this mystery. Why the silent treatment? They could be swamped, sidetracked, or simply snoozing on the job. Maybe they’re just not that into you, or they’re playing hard to get, not ready to swipe right on your offer. They could be puzzled, skeptical, or just playing coy, harboring secret questions or doubts. Or perhaps they’ve sent your message to the digital graveyard, never to be seen again. But hey, don’t just speculate – be bold, be direct, follow up! It's detective time – don your hat, and let's uncover the truth. Because in the game of follow-ups, fortune favors the brave.

Se os potenciais clientes n?o responderem após o contato inicial, é fundamental seguir uma estratégia de acompanhamento proativo e perspicaz. Isso pode envolver enviar lembretes gentis por meio de diferentes canais de comunica??o, como e-mail, telefone ou redes sociais, adaptando a abordagem de acordo com as preferências conhecidas do cliente. Além disso, é crucial manter o foco na constru??o de relacionamentos genuínos, demonstrando interesse pelo bem-estar do cliente e oferecendo valor por meio de informa??es relevantes ou insights que possam despertar seu interesse. Persistência combinada com uma abordagem personalizada e atenciosa pode ajudar a reativar o interesse dos potenciais clientes e a avan?ar no processo de vendas.

1. Never ask for time, ask for interest 2. Deliver value to your lead with your Follow up 3. Interact in social media with relevant insights and highlight the recent updates 4. Research the lead to create hooks that should grab their attention and create urgency 5. Be professional, don't be annoying or desperate. 6. Follow up cadence with personalized messages

Do the dance.... See it as a game, qualify them in or qualify them out - that is your mission from a follow up. Remember you have got to have the 'BANTs': - Do they need your offering? - Are they in a position of decision making? - How long is it really going to take for the prospect to sign off? If yes then the last question is: - Can they afford your offering? ....don't sell yourself short! ....keep going

Para hacer un seguimiento que no caiga en "perseguimiento" te sugiero: Agregar valor. ?Haz que cada vez que conectes con tu prospecto agregues valor! Hazles preguntas que promuevan la conversación de manera proactiva en SU beneficio no del tuyo. Haz que te haga relevante. Que reconectes. Ejemplo: "Me encontré esta noticia y me acordé de ti, te la quiero compartir." Los cambios en la industria XXX podrían afectar a empresas como la tuya. ?Cómo los están manejando? Trabajamos con empresas similares a la tuya. ?Cuáles son tus principales metas comerciales para este a?o?

Think follow-up is just hitting 'send' again? Think bigger, it’s an art. It’s not pestering; it’s crafting a masterpiece of trust, value, and a dash of now-or-never. Lay out your blueprint: what’s your endgame, when’s your clock ticking, and how will you sweep them off their feet? Shuffle your deck – email, call, smoke signals if you must, but keep it classy and crisp. Don’t be that person begging for attention; be the guru offering enlightenment and goodies. And hey, sprinkle a little urgency into the mix – a deadline, a limited-time offer, or a brain-teaser that tickles their curiosity. Light that fire under them; make them leap into action.

Hit with a curveball in your follow-up? It's not game over; it’s game on. First rule of objection club: listen and empathize. Hear them out, nod wisely, and show you get where they’re coming from – no eye-rolling allowed. Next up, play detective. Poke around with open-ended questions to unveil the real stumper. Don’t jump to conclusions like a rookie sleuth. Be the hero they didn’t know they needed. Illuminate the path with solutions, not just sales talk. Show them the promised land of problem-free living. And when the dust settles? Seal the deal – confirm, nudge, and aim for the handshake (or the modern digital equivalent).

Hazle saber que lo has estado buscando y que agradecerás te diga si ya no le interesa o es probable que las prioridades hayan cambiado. Que te diga que deberías de hacer ya que de no tener una respuesta entenderás que ya no le interesa y en tu CRM cerrarás esta oportunidad. Al hacer esto casi siempre el prospecto reacciona.

Ever felt like the last one at a party, clueless the music's stopped? In sales, don't be that lingerer. Craft exit cues: cap at five pings or a two-week wait, tracked precisely in your CRM or spreadsheet, not just gut feeling. Spot engagement signals – or lack thereof. Silence? Bow out gracefully. A hint of interest? Keep the dialogue alive. A 'later' response? Pause and assess: genuine delay or polite dismissal? In the follow-up game, it’s not just about persistence, but reading the room. Knowing when to exit isn’t quitting; it’s strategic retreat. The savvy salesperson knows when the show’s really over.

Mantén el contacto y agrégalo a tu lista de nutrición. Comparte contenido. Comparte tu newsletter o un artículo diciéndole que te acordaste de él. Invítalo a un webinar que vayas a impartir. Invítalo a un evento de networking que consideres le pueda interesar.

Think ending the follow-up means the final curtain call? Think again, it’s just intermission. Transition from pursuit to nurture. Sprinkle them with value like a chef does with seasoning - articles, podcasts, or congratulatory messages on their wins. Circle back now and then; re-qualify, reignite. Look for fresh angles that might spark their interest anew. And hey, don’t put all your eggs in one basket - ask for referrals, spread your network like a social butterfly. By shifting gears, not only do you keep the flame alive, but you also open doors to new stages and audiences. Keeping in touch isn’t just polite; it’s strategic relationship gardening.