What do you do if non-technical audiences don't understand the value of Web3 technologies?

Don't expect your audience to understand the jargons you give of your web3 terminology, try to explain things in simple terms , give analogies which will help them relate

If non-technical audiences don't get why Web3 tech is awesome, don't stress! Break it down like you're telling a story to a friend. Use everyday examples to explain how Web3 can make life easier, like comparing it to a digital piggy bank that keeps your money safe and lets you access it from anywhere. Show them how it can cut out middlemen, like how ordering pizza straight from the restaurant saves you from paying extra fees to a delivery app. Keep it simple, and relatable, and don't be afraid to use analogies—they're your secret weapon to making Web3 click for everyone! And even after that they don't understand move ahead, it is better to not put your head between 2 walls.

This a real art and something that takes practice. The key is understanding your audience and tailoring your presentation to them, by understand their background, you can use analogies and comparisons to things that they already know. I have to do this many times over the past few years. Don't confuse them with Web3 terms that are not used in their industry. Your presentation will be different depending on their level of knowledge of Web3, role (business versus technology) and industry.

A helpful approach is to use examples and draw parallels to familiar concepts in traditional segments. Most people aren’t particularly concerned with whether an application is centralized or decentralized. However, what may increasingly matter to them is their control over and ownership of their data. Additionally, by owning their data, users can create revenue themselves, instead of the revenue being captured by a centralized platform. To illustrate, you might compare Facebook or X, typical representatives of Web2, to Warpcast from the Web3 space.

Breaking down web3 terms to a non-technical or a web2 native requires comparison and using language that users are already familiar with One clear example for a web2 native is describing the unique differences that web3 offers compared to the likes of Google, Meta, Chrome, Amazon Cloud and we can define these as a focus on transparency, decentralised, interoperability, and an ownership of data at the user level. A winning success story is when Reddit launched its Collectible Avatars, it intentionally avoided using terms "NFT" and "crypto" to describe its products, even though the avatars are NFTs. The success of Reddit avatars shows that simplicity (and in this case using language that users are already familiar with) breeds adoption

To communicate the value of Web3 technologies to non-technical audiences through real-world applications, you can illustrate how these technologies are already enhancing familiar services. For example, explain how blockchain makes payments faster and cheaper by cutting out middlemen, or how it increases security and reduces fraud in online transactions. Take a shared economy app like Airbnb as a hypothetical Web3 application. Using smart contracts, a Web3 version could automatically handle bookings and payments, reduce fees, and directly connect homeowners with renters, providing more control over listings and reducing reliance on the central platform. In the creative industries, discuss how Web3 allows artists to monetize.

To communicate the value of Web3 technologies to non-technical audiences through real-world applications, you can illustrate how these technologies are already enhancing familiar services. For example, explain how blockchain makes payments faster and cheaper by cutting out middlemen, or how it increases security and reduces fraud in online transactions. Take a shared economy app like Airbnb as a hypothetical Web3 application. Using smart contracts, a Web3 version could automatically handle bookings and payments, reduce fees, and directly connect homeowners with renters, providing more control over listings and reducing reliance on the central platform. In the creative industries, discuss how Web3 allows artists to monetize.

Educating by demonstrating the practical applications of Web3 technologies in real-life scenarios is an effective way to convey the value of Web3. Here are some examples: In a luxury brand: Leverage NFT technology to combat counterfeiting by using it as a method for authenticating products. In a fashion brand: Utilize phygital commerce to merge digital and physical worlds, enhancing user engagement through Web3 technology. For real-world assets: Tokenize physical or traditional assets on the blockchain, thereby expanding their reach and utility in a more efficient and cost-effective way.

Highlight real-world applications and use cases of Web3 technologies that resonate with non-technical audiences. Showcase examples of blockchain-based solutions that address pressing societal challenges, such as supply chain transparency, digital identity management, decentralized finance, and secure voting systems.

One of the more relatable real-world use cases showcasing the difference of web3 vs web2 is data ownership at the individual level. Portability in web3 means being able to bring your assets, posts, identity or avatar into each platform. Which is very different to using Instagram and Tiktok e.g. You cannot bring your Tiktok credentials and following into Instagram because they own your profile. Building on decentralised platforms can allow our identities to be seamlessly leveraged across platforms which is the future of the internet powered by decentralised apps.

Fitbit made understanding personal health data engaging by giving users insights into their physical activities and health metrics. In the same vein, showcasing how Web3 technologies empower individuals by giving them control over their digital identities and assets can illuminate the personal benefits of Web3.

? Emphasize Web3 benefits with examples that align with everyday life, like how DeFi simplifies access to financial services or how NFTs offer unique online ownership rights. Highlighting tangible improvements, such as better control over personal data or earning opportunities through cryptocurrencies, helps clarify Web3’s value and its practical impact on daily activities. ? Highlight the security and transparency features of Web3 by explaining how blockchain technology can reduce fraud and errors. Use comparisons with traditional systems to showcase how Web3 provides a more secure and transparent way to handle data and transactions, making these concepts easier for non-technical audiences to grasp.

Emphasize the personal benefits and advantages of engaging with Web3 technologies. Illustrate how blockchain-based platforms can empower individuals to take control of their digital assets, protect their privacy and security, and participate in decentralized economies. Highlight the opportunities for financial inclusion, peer-to-peer transactions, and value creation that Web3 offers to individuals, regardless of their technical expertise or background.

Most average people don't understand the value of ANY technology unless it personally benefits them in some way. Instead of focussing on getting them to understand and appreciate Web3 technologies, help them understand how it benefits their lives and how absence of it will deprive them of certain things in life. And this so called benefit needs to be more than just "Decentralisation". At Agaamin we are building a vernacular internet for the world. Our stack is built on Handshake. But we do not talk about Handshake, instead we talk about how an ecosystem of domain names, email ids, Wallets Ids all in your mother tongue can be useful in making the internet more inclusive and useful to users from cultures that do not speak English.

Visual examples showcasing the difference between web2 and web3 are the easiest way to demonstrate the shift towards new platforms and how an existing app or platform is enhanced through the concepts of blockchain technology. Visual storytelling could be used to showcase the web3 version of the following browser, data storage, content, messaging, social network, cloud and VR - which are all relatable to users today.

As a marketing consultant, my approach has always been to steer founders' focus on simplifying the value behind their projects. When it comes to explaining complex concepts like DeFi to a new audience, the key is simplicity. I always encourage founders to ask themselves one crucial question: "Would a five-year-old understand what we're building?" If the answer is no, then they're not effectively communicating with their audience. The best approach is to simplify the explanation to a level where even a child could grasp the concept, and then use visually appealing video graphics to illustrate the idea further. If you're interested in reading more about this topic, comment "Web3 Graphics," and I'll share a complete article by tagging you.

Utilize visual aids, infographics, and multimedia content to convey complex concepts and ideas in a clear and engaging manner. Create visual representations of blockchain workflows, smart contract execution, tokenomics, and decentralized governance models to help non-technical audiences visualize how Web3 technologies function and interact.

Apple's regular product updates and keynote presentations offer a model for how continuous dialogue and education can cultivate a deep understanding and enthusiasm for technology. Similarly, regular updates and discussions about Web3’s evolving landscape can keep non-technical audiences informed and engaged.

? Discuss the community and inclusivity aspects of Web3, illustrating how it fosters a more collaborative and open internet. By focusing on the decentralized nature of Web3, explain how it enables a community-driven approach to innovation and governance, empowering users by giving them a voice in the ecosystem’s development. This helps non-technical audiences understand the social and democratic benefits of Web3.

Facilitate interactive learning experiences that allow non-technical audiences to explore and interact with Web3 technologies firsthand. Develop user-friendly demos, simulations, and interactive tutorials that guide users through the process of creating wallets, conducting transactions, and participating in dApps.

Leveraging a hands-on, practical demonstration of different and very basic blockchain fundamentals are typically the best way to move from concept to real-life which can be: - Minting an NFT within a test environment and understanding the process of signing the transaction and the fees involved -Bridging Ethereum to Ethereum on Base (layer two) to showcase how interoperability between chains work. -Swapping tokens using a decentralised wallet such as Phantom or Metamask All of the above allow for interactive learning without using significant funds

Apple's regular product updates and keynote presentations offer a model for how continuous dialogue and education can cultivate a deep understanding and enthusiasm for technology. Similarly, regular updates and discussions about Web3’s evolving landscape can keep non-technical audiences informed and engaged.

As we shift from web2 to web3, the feedback loop between the community and developers shifts to a more 1:1 communication level, typically this could mean bringing early adopters in to feedback on the beta or test nets which is very different from the old approach. When we look at the platform where a dialogue can happen, this is often within a Discord or Slack channel and more recently Farcaster.

Here's why they don't understand. Up to this point, no real utility has been proven to be better or more advanced than existing technology. It doesn't mean it will not be in the future, but as of right now Web3 is associated with apes and unregulated digital currency. Until there's a proven advantage, the general public will not understand it. Also, chances are you are terrible at explaining it.

Simplifying complex Web3 concepts cannot be overstated. Using analogies and relatable examples ensures comprehensibility across varied audiences, highlighting the technology's value. Creatives and visuals further demystify technicalities, making abstract ideas tangible. For high-tech projects, hosting regular webinars with the community is invaluable. These sessions offer a platform to delve into concepts, explaining the 'how' and 'why' behind the technology, fostering a deeper understanding and engagement. This approach not only educates but also builds a stronger, more informed community around your project.

Keep the conversation evolving by staying updated on the latest developments and trends in Web3 technologies. Share relevant news articles, blog posts, or podcasts to keep the audience informed and engaged. Encourage them to explore further on their own and to join online communities or forums where they can continue learning and networking with others interested in Web3.

Conducting online webinars to continue web3 education or opening a discord channel to create a community allows the non technical audience to understand web3 in a deeper way. As the industry continues to evolve there are always new things that are launching and whether this news can be found in podcasts or threads on social media, it is key to stay informed with the trajectory and core topics such as zero knowledge proofs, tokenisation of real-world assets and the use of AI in blockchain.

Web 3 is actually following our systemic evolution towards decentralization. DLTs, micro-utilities and ev-TOLs are all examples of where our economic and technology development is headed.