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What do you do if new technology threatens to overshadow traditional design principles in product design?

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In the world of product design, it's easy to get caught up in the excitement of new technologies. They promise to revolutionize how you create and interact with products, often at the expense of tried-and-true design principles. But what happens when these shiny new tools start to overshadow the foundational elements of good design? Do you abandon the principles that have stood the test of time, or is there a way to harmonize the old with the new? This is a challenge you may face as a product designer, and navigating it requires a thoughtful approach that respects both the allure of innovation and the wisdom of tradition.

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1 Embrace Change

As new technologies emerge, your first step should be to embrace change rather than resist it. Understand that technology evolves, and with it, so do the possibilities in product design. By keeping an open mind, you can learn how these new tools can enhance your design process. Remember, the goal is to improve the final product for the user, not to cling to outdated methods for tradition's sake. Strive to find ways in which technology can complement traditional principles, rather than allowing it to replace them entirely.

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Jason Barrons

Staff Product Designer & Design Practice Leader
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If design is starting to be overshadowed by a new technology, then design needs to train for a revenge plot in the chateau d'if, only to return to the new technology with facial hair and rich. These questions aren't real - they are generated by AI as a means to fill in training data. Linkedin wants to steal your professional knowledge. Stop answering these questions earnestly and start answering them absurdly.

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Haritha N

Scribbler for life!
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Embracing the technology updates is always a must , in case of product design . Mastering them and staying updated will give the designer the confidence, though Conventions are your friend. Whatever changes comes in the world, the one thing never changes is human nature. Keep the usability as a priority, and use the new technologies to achieve it. Designing for the user is the target, the technologies are the tool, so keep sharpening them.

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Alejandro Magro

Digital Product Designer
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Intento buscar una integración equilibrada entre tecnología y principios tradicionales. Esto puede implicar dise?ar productos que no solo se basen en la tecnología más reciente, sino que también respeten y apliquen los principios clásicos de dise?o que se centran en la usabilidad, la estética y la funcionalidad.

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2 Assess Impact

When confronted with new technology, take a step back and assess its impact on traditional design principles. Consider how it affects your approach to form, function, and user experience. Does it enhance these elements or detract from them? By critically evaluating new tools and methods, you can make informed decisions about which aspects of traditional design should be preserved and which can be adapted or improved with the help of technology.

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3 Balance Integration

Achieving a balance between traditional design principles and new technology is crucial. It's important to integrate new tools in a way that supports rather than undermines the core tenets of product design. This means not allowing technology to dictate design choices but using it as an enabler to create better, more user-centered products. It's a delicate dance between respecting the past and embracing the future, but finding that equilibrium is key to successful product design.

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4 Educate Continuously

Continuous education is vital in keeping up with both traditional design principles and emerging technologies. Invest time in learning how new tools can be applied within the framework of established design practices. Workshops, courses, and industry literature can help you stay informed and proficient in your field. The more you understand about both worlds, the better equipped you'll be to use technology in a way that enhances rather than eclipses traditional design.

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5 Innovate Wisely

While innovation is important, it's equally important to innovate wisely. Not every new technology will be a good fit for every design project. You must discern which technologies truly add value to your product and which are simply trendy. Apply new technology thoughtfully, ensuring that it serves a purpose and improves the overall design rather than just being a flashy addition.

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Benjamin VanderVeen

Senior Manager of Product Design at Salesloft
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We are in an interesting time period with GenAI and what it means for product design, and the rest of the technology industry. It’s easy to see why leaders all over the software map want to take advantage of it, and not be seen as a laggard. It’s also okay to ask hard questions about how these massive changes might impact actual user experiences. Personally I find the technology exciting, but also lacking soul. It must be harnessed in a way that keeps a human touch, and doesn’t degrade an interaction into an automation malaise. Innovation with regard to GenAI doesn’t replace good human centered design with artificiality. It supercharges an already good experience.

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6 Reflect on Ethics

Finally, consider the ethical implications of using new technology in your designs. Reflect on how it might affect not only your product but also society at large. New technologies can have unforeseen consequences, so it's crucial to approach them with a sense of responsibility. Traditional design principles often have ethical considerations built into them, and these should not be forgotten in the rush to adopt the latest tech.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Ravikiran Murugan

Graphic Design | Social Media Design | Branding
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Remember these 7 points when you are faced with the advent of new technology in product design that might change the whole DNA of your thought process. 1. Understand the technology's implications. 2. Evaluate its impact on core design principles. 3. Blend traditional and new principles. 4. Maintain a user-centric approach. 5. Educate and train your team. 6. Experiment and iterate with new technology. 7. Stay flexible and adaptive to change. Also, with the advent of the Ai market will move towards a future where manmade design might be a novelty and that's certainly an advantage, but for that we have to be ready to take on the change and deliver when it matters the most.

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Imran Muhammad

Sales & Project Engineer @ Align Interior Decor | Interior Fit-out
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As long as the design is connected with the execution by available workers, machineries and the technology we are currently using, there is a clear division line between what is achievable and which is not. Designer usually use this in mind when designing, AI is not wise in that perspective.

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What do you do if new technology threatens to overshadow traditional design principles in product design?

1

2

3

4

5

6

7

1 Embrace Change

2 Assess Impact

3 Balance Integration

4 Educate Continuously

5 Innovate Wisely

6 Reflect on Ethics

7 Here’s what else to consider

Product Design

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What do you do if new technology threatens to overshadow traditional design principles in product design?

1

2

3

4

5

6

7

1 Embrace Change

2 Assess Impact

3 Balance Integration

4 Educate Continuously

5 Innovate Wisely

6 Reflect on Ethics

7 Here’s what else to consider

Product Design

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