What do you do if you need to negotiate your salary while transitioning to a new role in digital strategy?

1 Know Your Worth

Understanding your value in the digital strategy field is paramount before entering any negotiation. Research the typical salary range for your new position, considering factors like your experience, the complexity of the role, and the industry standard. Remember, your unique skills in digital strategy—such as proficiency in data analysis, content creation, or user experience design—add to your bargaining power. When you know your worth, you can confidently articulate why you deserve a higher salary.

2 Prepare Evidence

Armed with knowledge about your worth, gather concrete evidence to support your negotiation. This could include a portfolio of successful digital campaigns, certifications in digital tools, or testimonials from past clients or colleagues. For instance, if you've significantly improved website traffic or conversion rates in previous roles, have those metrics on hand. Such evidence can demonstrate the tangible value you bring to the company and strengthen your case for a better salary.

3 Set Your Range

Before the negotiation, decide on a salary range that you would be comfortable with. The lower end should still meet your minimum requirements, while the upper end might be more aspirational. In digital strategy, where roles can vary widely, having a range allows for flexibility depending on the specific responsibilities and expectations of the job. Be realistic but also don't undervalue your skill set; digital strategy is a key driver in modern business success.

4 Practice Negotiation

Negotiating can be daunting, so it's important to practice your approach. Role-play the negotiation with a friend or mentor, refining your language and responses to potential counteroffers. In digital strategy, you might need to explain complex concepts succinctly, so practicing how to convey the value of your skills effectively is crucial. This preparation will help you remain calm and collected during the actual negotiation.

5 Time It Right

Timing can be everything in a salary negotiation. It's often best to wait until you receive a job offer before discussing salary. However, if you're transitioning within your current company, you might bring up the subject after a successful project or during a performance review. As digital strategy can directly impact a company's bottom line, aligning your request with demonstrable results can make a compelling case for a salary increase.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?