What do you do if marketing research professionals resist change and reject innovation?
In the fast-paced world of marketing, staying ahead means embracing change and innovation. But what happens when the professionals who are supposed to lead the charge in marketing research dig in their heels? Resistance to new ideas and processes can stifle growth and cause a business to lag behind its competitors. As someone invested in the success of your marketing research team, it's crucial to address this resistance head-on, ensuring that your team remains agile and informed in an ever-evolving market landscape.