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What do you do if journalists aren't interested in your message as a Thought Leader?

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As a thought leader, your goal is to influence and inspire, but what happens when journalists don't seem to bite on the messages you're eager to spread? It's a common hurdle many face in the journey to establish authority in their field. The key is not to see this as a setback but as an opportunity to refine your approach and find new, creative ways to convey your insights. Whether it's adapting your messaging, leveraging different platforms, or engaging directly with your audience, there are strategies you can employ to increase the appeal of your message and ultimately, make the impact you strive for.

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Saima Shirazi
Dave Dale

Small Town Times / North Bay Echo Community Podcast Network

1 Refine Pitch

If journalists aren't interested in your message, take a step back and refine your pitch. Your message might be getting lost if it's not immediately clear or compelling. Focus on what makes your perspective unique and why it's relevant now. Journalists are inundated with information, so ensure your pitch stands out by being concise, tailored to the journalist's beat, and highlighting the value it brings to their audience. Sometimes, a slight tweak in your angle or framing can make all the difference in capturing media attention.

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Dave Dale

Small Town Times / North Bay Echo Community Podcast Network
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Reporters want to tell a story that is relevant (timely and localized) for their readers. They are not champing at the bit to write promos, commercials or propaganda pieces for businesses or politicians. You need to humanize your pitch, explain why it's important for readers. Have an example to illustrate why it's vital, interesting and important.

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Don F. McLean

Award-Winning PR & Marketing Content Expert | Results-Driven Fractional CMO/CCO | LinkedIn Influencer & Strategist | Author | Speaker
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First, please know that not all journalists are right for your pitch. What's right for a local business journal may not be right for a niche industry publication. Similarly, what gets you in the Wall Street Journal, may be right for everyone. It really depends on the story, how you tell it, and its newsworthiness.

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2 Alternative Media

When traditional journalists don't pick up your story, consider alternative media channels. Podcasts, industry blogs, and online forums can be excellent platforms for sharing your expertise. These platforms often have niche audiences who may be highly engaged with your subject matter. By contributing valuable content to these communities, you can build your reputation as a thought leader and attract attention from journalists over time. Remember, thought leadership is about adding value, not just getting your name out there.

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Don F. McLean

Award-Winning PR & Marketing Content Expert | Results-Driven Fractional CMO/CCO | LinkedIn Influencer & Strategist | Author | Speaker
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For every client that I work with, I have the media list divided by multiple industries and publication types for this exact reason. We need to be specific as to what is right for any given outlet. There are a lot of amazing industry blogs out there that do journalism right, and they appreciate receiving great stories.

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3 Social Engagement

Engage with your audience directly through social media. Platforms like Twitter, LinkedIn, and even Instagram offer direct lines of communication to your followers and potential new fans. Share snippets of your knowledge, comment on relevant topics, and join conversations. This can help you build a dedicated following that values your insights. Over time, this can also pique the interest of journalists as they see the engagement and influence you command online.

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Don F. McLean

Award-Winning PR & Marketing Content Expert | Results-Driven Fractional CMO/CCO | LinkedIn Influencer & Strategist | Author | Speaker
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This is a great idea, so as long as the information is big enough! If you share news on social media before you start talking with the press, it will oftentimes be overlooked unless its a large piece of news. And, the hard reality is, what is big to one company may be small to one journalist.

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4 Network Building

Networking is crucial in building relationships that can lead to media coverage. Attend industry events, join professional associations, and connect with journalists and influencers in your field. Personal relationships can make a significant difference when it comes to getting your message out there. When you have a rapport with journalists, they're more likely to consider your pitches and seek your expertise for their stories.

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Don F. McLean

Award-Winning PR & Marketing Content Expert | Results-Driven Fractional CMO/CCO | LinkedIn Influencer & Strategist | Author | Speaker
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This puts the "relations" in public relations! Networks are everything. However, its important to know that even the best relationships with a reporter won't help a poorly crafted story.

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5 Content Creation

Create compelling content yourself. Start a blog, write an op-ed, or produce a white paper on a topic you're passionate about. This not only showcases your expertise but also gives journalists a sample of your thought leadership in action. High-quality, original content can attract media attention and position you as an expert worth listening to. Plus, it gives you material to share and discuss on social media and other platforms.

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Don F. McLean

Award-Winning PR & Marketing Content Expert | Results-Driven Fractional CMO/CCO | LinkedIn Influencer & Strategist | Author | Speaker
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Content is queen! Writing is everything, especially in PR. We should consistently look for ways to tell our story and that is often through bylines in major publications or industry blogs. I like the Business Journals Leadership Trust for this reason, as it allows companies like BluXinga to highlight their leadership in employee performance and goals!

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6 Persistence Pays

Lastly, don't underestimate the power of persistence. If journalists aren't interested now, that doesn't mean they won't be in the future. Continue to refine your message, stay updated on industry trends, and keep pitching. Each interaction is an opportunity to learn and improve. Stay consistent in your efforts, and remember that building a reputation as a thought leader is a marathon, not a sprint.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Saima Shirazi
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Fire myself! Hahahahaha... Are you for real? ... ... ... ... ... ... ????????????????????????????????????????????????????????

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What do you do if journalists aren't interested in your message as a Thought Leader?

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3

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5

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7

1 Refine Pitch

2 Alternative Media

3 Social Engagement

4 Network Building

5 Content Creation

6 Persistence Pays

7 Here’s what else to consider

Thought Leadership

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What do you do if journalists aren't interested in your message as a Thought Leader?

1

2

3

4

5

6

7

1 Refine Pitch

2 Alternative Media

3 Social Engagement

4 Network Building

5 Content Creation

6 Persistence Pays

7 Here’s what else to consider

Thought Leadership

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感谢您的反馈

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