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What do you do if influencers are not responsive to interns' requests?

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Influencer marketing is a powerful way to reach your target audience, but it can also be challenging to manage. Especially if you are an intern who is responsible for contacting and collaborating with influencers, you might face some difficulties in getting their attention and response. In this article, we will share some tips on what to do if influencers are not responsive to your requests, and how to avoid common mistakes that might ruin your relationship with them.

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Shivani Gera

Talks about Personal Finance | YP at SEBI | EY | IIM-K | Investment Banking | Featured at Times Square, NYC | Featured…
Chirag Jain

Marketing Specialist | Helping Brands with Strategy led Influencer Marketing
Anubha Tiwari

Building Denaro Media

1 Understand their perspective

The first thing to do if influencers are not responsive to your requests is to understand their perspective. Influencers are busy people who receive dozens of messages and pitches every day from different brands and agencies. They might not have the time or interest to reply to every request, or they might have some criteria or preferences that you are not aware of. Therefore, you need to be respectful, patient, and empathetic when reaching out to them, and avoid spamming, nagging, or demanding them to respond.

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Chirag Jain

Marketing Specialist | Helping Brands with Strategy led Influencer Marketing
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Influencers have a busy schedule with tons of messages to answer every day. They might be interested but not have the time to respond, hence you need to be patient instead of being too naggy.

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Anubha Tiwari

Building Denaro Media
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A lot of creators are juggling their influencer side with full-time jobs. So, they might not always be free to chat on the phone. Shooting them a text first is usually the way to go, since they’re more likely to get back to you on WhatsApp than answer a call directly. And when you’re following up, try to keep it chill. No need to bombard them with back-to-back calls—it won’t help and might just end up with you getting blocked. Spacing out your follow-ups, maybe every four hours or so, is a better strategy.

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Rimsha Khan

Top LinkedIn Voice| Team Lead- Content Marketing| Dental Hygienist| 7+ years of experience in content marketing, editing and proof reading, storytelling.
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Encourage interns to personalize outreach messages and offer value to influencers, while providing guidance on effective communication strategies and networking opportunities to foster better responses.

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Vikram Singh Rawat

Building @Sproutt Media | Spearheading Growth in Influencer Marketing
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I believe that in such a situation, you should not give any response without thinking, I would like to share some points with you. 1. Follow Up 2. Personalize Your Approach 3. Offer Clear Benefits 4. Provide Additional Information 5. Be Flexible 6. Explore Other Influencers 7. Maintain Professionalism

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Márcio Lima, MBA

MBA em Gest?o Estratégica de Marketing | Expertise em Marketing Internacional, Branding de Luxo, Marketing Educacional, Mídias Sociais e Parcerias
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If influencers are not responsive to interns' requests, it's important to first ensure that the interns are making appropriate and professional requests. If the requests are reasonable and respectful, the next step is to address the issue directly with the influencers. This can be done through a polite follow-up email or message, reminding them of the request and its importance. If there is still no response, consider escalating the issue to a supervisor or manager who may have more leverage in contacting the influencers. It's also important to use this as a learning opportunity for interns, teaching them about professional communication and the importance of follow-up in business relationships.

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2 Personalize your message

The second thing to do if influencers are not responsive to your requests is to personalize your message. Influencers are more likely to respond to messages that show that you have done your research, that you know their niche and audience, and that you have a genuine interest in their content and personality. Therefore, you need to customize your message according to the influencer's style, tone, and values, and highlight how your brand or product can benefit them and their followers. You also need to include a clear and compelling call to action, such as asking them to check out your website, join your campaign, or schedule a call with you.

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Chirag Oswal

Entrepreneur with PGCM in Digital Marketing leading OSM Media's success
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Personalize message Reachout to every possible platform they are available Find mutual connections who may be in there contact

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3 Follow up strategically

The third thing to do if influencers are not responsive to your requests is to follow up strategically. Influencers might miss or forget your message, or they might need some time to think about your offer. Therefore, you need to follow up with them after a reasonable period of time, such as a week or two, and remind them of your request. However, you need to be careful not to follow up too frequently or aggressively, as this might annoy or offend them. You also need to vary your follow up methods, such as using different channels (email, social media, phone), different formats (text, video, voice), and different angles (testimonials, incentives, urgency).

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Shivani Gera

Talks about Personal Finance | YP at SEBI | EY | IIM-K | Investment Banking | Featured at Times Square, NYC | Featured at LI News India | Al & Fintech Learner | Moody's Analytics | Mentor at Topmate | Deloitte
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If influencers aren't responding to interns' requests, interns should keep their messages polite and clear. They can try following up with a reminder or reach out through different channels. If there's still no response, it's okay to move on and focus on other opportunities. Just keep trying and stay positive!

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4 Track and measure your results

The fourth thing to do if influencers are not responsive to your requests is to track and measure your results. You need to keep track of how many influencers you have contacted, how many have responded, and how many have agreed to work with you. You also need to measure the performance of your influencer marketing campaign, such as the reach, engagement, conversions, and ROI of your influencer content. This will help you evaluate the effectiveness of your outreach strategy, identify the best practices and the areas of improvement, and optimize your future campaigns.

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5 Learn from your mistakes

If influencers are not responsive to your requests, it's important to learn from your mistakes. Analyze the reasons why some influencers did not respond or rejected your offer and see if you can improve your approach or avoid common pitfalls. Mistakes that might turn off influencers include sending generic or irrelevant messages that show no knowledge or interest in their niche or audience, offering low or unfair compensation or terms, being rude, pushy, or disrespectful in communication, imposing too many restrictions that limit creativity or authenticity, and ignoring or violating their disclosure or privacy policies. By learning from these mistakes, you can enhance your influencer marketing skills and increase the chances of developing successful and long-term relationships with influencers.

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Aaron Grote

VP, Digital Products at Stirista
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Replace the word "Influencer" with "CEO" because that's both more reflective of reality and more constructive. The kinds of Influencers you want are more like media company leaders than amateurs. They've survived the high failure rate of wanna be Influencers because they're smart, savvy, and skilled. Imagine trying to prospect an enterprise CEO with an intern, and you'll begin to understand the source of your low success rate. If, instead, you engage target Influencers with staff experienced enough to inspire confidence that an engagement will be time-efficient and have a high likelihood of success, you will see an immediate improvement in both your success rate and ROI.

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6 Seek professional help

The sixth thing to do if influencers are not responsive to your requests is to seek professional help. If you are still struggling to get influencers to respond or work with you, you might need some expert guidance or assistance. You can look for mentors, coaches, or courses that can teach you the best practices and tips of influencer marketing, or you can hire an agency or a platform that can connect you with the right influencers for your brand or product. By seeking professional help, you can save time, money, and effort, and achieve better results for your influencer marketing campaign .

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if influencers are not responsive to interns' requests?

1

2

3

4

5

6

7

1 Understand their perspective

2 Personalize your message

3 Follow up strategically

4 Track and measure your results

5 Learn from your mistakes

6 Seek professional help

7 Here’s what else to consider

Influencer Marketing

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What do you do if influencers are not responsive to interns' requests?

1

2

3

4

5

6

7

1 Understand their perspective

2 Personalize your message

3 Follow up strategically

4 Track and measure your results

5 Learn from your mistakes

6 Seek professional help

7 Here’s what else to consider

Influencer Marketing

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