What do you do if an influencer's content is not meeting your expectations?

To streamline your strategy and ensure effective collaboration, plan your communications, KPIs, and targets in advance. Adopt the following for smooth execution: 1. Monthly Posting Calendar: Schedule content monthly for consistent execution. 2. Reference Repository: Create a central hub for all necessary references. 3. Feedback Format: Establish a structured approach for feedback. 4. Target Tracker: Implement a transparent system to monitor and align goals. 5. Collaborative Idea Boards: Integrate influencers into the creative process. By organizing your approach and fostering two-way conversations, you'll enhance outcomes and strengthen your collaborations, leading to more successful projects.

If an influencer's content falls short of expectations, address concerns diplomatically. Provide specific feedback regarding areas for improvement while acknowledging their strengths. Collaboratively brainstorm ideas to align content with your expectations and brand values. If necessary, offer additional resources or support to enhance their performance. Maintaining open communication fosters a constructive partnership and ensures mutual success.

It’s vital to have a clear and mutually agreed conversation about what changes are needed to correct anything that is off brief. There must also be a level of trust, many creators and influencers know what will work for their audience, so being unnecessarily objectionable may affect performance of the content.

You need to provide creative autonomy while also giving clear guidelines from the start. It's a balance between their unique flair and creativity (the reason you hired them) and ensuring the brand's key messages resonate with the audience.

Every project offers insights into refining your briefs and honing your selection process, ensuring each collaboration is more aligned and effective than the last. The more experienced the team, the better results the campaigns will get!

Process really matters. The power of a well-crafted brief and a tight influencer selection process cannot be underrated. It's about setting the stage right from the start, ensuring everyone's on the same page with a clear roadmap and choosing collaborators who align perfectly with your vision and values

Not every piece of content will be perfect, but you can set yourself up for success with easy steps. Hopping on a quick zoom call with the influencer before they create the content can prevent a lot of issues. I also like providing "guiding questions" they can answer directly as a story or a few quick talking points. You also need to choose your battles. Request changes that will have a positive impact on sales/performance, but small preferences that won't make an impact can be left. This will prevent pushback and keep the influencer's voice front and center. Also make sure you communicate changes well with the influencer. They want to learn but also want to see their work is valued. That's where the compliment sandwich is key!