What do you do if an influencer's content creation process needs feedback incorporation?

Briefings sind gut und wichtig, aber man sollte sich nicht auf das Ergebnis versteifen. Gib Guidelines und einen groben Rahmen und sei offen für den Input, den dir Creator:innen und Managements geben. Eine offene und ehrliche Kommunikation ist hier der Schlüssel!

Primero, asegúrate de haberle hecho un brief exhaustivo. Hasta las cosas más obvias son necesarias para que no haya lugar a dudas. Si aún así, necesitas que el influencer haga cambios, proponlos sin ningún tipo de duda. Si la crítica es constructiva, es necesaria. Siempre desde el respeto, claro. El creador de contenido entenderá el cambio y lo aplicará. Ahora bien, un número irracional de cambios tampoco son necesarios. Mide tu feedback.

Initiating an open dialogue with influencers starts with respect and appreciation for their work. Before offering feedback, acknowledge their efforts. Frame suggestions as opportunities for growth to foster a collaborative environment. Effective communication is key to maintaining a positive relationship and ensuring feedback is received constructively.

Communication is the linchpin of successful influencer collaborations. Establishing an open line ensures that feedback flows both ways, guiding content creation in alignment with shared goals. Providing clear direction and ample information empowers influencers to deliver results that resonate with both their audience and your objectives. Strong communication fosters effective teamwork, driving better outcomes for all involved.

- Provide clear guidelines: Outline specific feedback criteria and expectations for content creation. - Offer constructive criticism: Provide feedback in a respectful and supportive manner, focusing on areas for improvement. - Encourage collaboration: Involve influencers in the feedback process and invite their input on potential revisions. - Be timely: Offer feedback promptly to ensure there's sufficient time for adjustments before content goes live. - Recognize efforts: Acknowledge and appreciate the influencer's willingness to incorporate feedback and improve their content.

Don't give them vague comments or feedback. Provide clear examples and tell them what exactly you want them to make changes. This will make the process easier and ensure that the expectations are met.

Ganz wichtig: Creator:innen sind keine Mitarbeiter mit mehrj?hriger Berufserfahrung in einer Agentur. Ganz simpel: Sie produzieren Content, t?glich. Das ist die Kernkompetenz. Wenn gefeedbacked wird, sollte man das immer im Hinterkopf haben - nur weil etwas für dich Sinn ergibt, hei?t es nicht, dass es für jede Person klar ist. Auch hier gilt, eine ehrliche Umgangsweise ist gold wert, lass die Creator:innen verstehen. Schon oft mitbekommen, dass eine eigentlich sehr positiv empfundene Zusammenarbeit sich zu einer Qual entwickelt hat.

Specific examples are indeed valuable for clarity in feedback, yet it's important to balance guidance with creative freedom. Overly prescriptive direction risks stifling the influencer's natural creativity and may inadvertently narrow their conceptual space. By providing examples as loose inspiration rather than rigid templates, we empower creators to innovate while staying aligned with brand values. This approach harnesses their strengths, ensuring content remains authentic and resonant with their audience, ultimately benefiting the brand.

Understand the Objective: Know the content's purpose—promotion, education, entertainment—to align feedback. Provide Specific Feedback: Give detailed, actionable advice, like improving audio quality by upgrading equipment. Be Constructive: Offer positive reinforcement and practical suggestions for improvement, focusing on solutions, not just problems.

?? Ser específico ao dar feedback é essencial para evitar mal-entendidos e frustra??es. Forne?a exemplos claros e tangíveis para orientar o influenciador. ?? Explique como as sugest?es se alinham com a identidade da marca para oferecer uma dire??o clara. ?? Seja objetivo ao apontar áreas específicas que precisam de melhorias para facilitar o entendimento do influenciador.

The audiences can feel the tone when the content uploaded, be clear about what our main goals in every conversation. Remind them the quicker the action the faster we can help our clients goal get back on main track

Tone is fundamental in feedback delivery; it's the difference between constructive collaboration and discouraging criticism. Approaching influencers with a positive tone fosters an environment of mutual respect and openness to growth. This not only upholds their creative integrity but also encourages dialogue over confrontation. By ensuring that our feedback is perceived as supportive, we lay the groundwork for productive discussions that drive content quality and strengthen our working relationships.

Respect Style: Honor the influencer's uniqueness; only suggest changes if essential for goals. Encourage Iteration: Support revisions; assure them it's normal and beneficial. Follow Up: Check in post-feedback for questions; provide continued assistance. Evaluate Impact: Assess feedback impact on content quality; ensure goals are met.

?? Manter um tom construtivo e positivo ao fornecer feedback é fundamental para incentivar o crescimento do influenciador. ?? Destaque os aspectos positivos do conteúdo antes de sugerir melhorias para evitar desencorajar o criador. ?? Enfatize como as mudan?as propostas podem beneficiar o público-alvo e aumentar o engajamento, promovendo uma abordagem colaborativa.

Es importante ser claro y a poder ser ayudarse con ejemplos, es la mejor forma de transmitir la información de forma concisa. Si la comunicación es mala o no se le dedica el tiempo suficiente, surgen los malentendidos y las fricciones.

? Dividir o feedback em etapas acionáveis pode ajudar o influenciador a implementar melhorias de maneira eficaz. ?? Ofere?a diretrizes claras e práticas para facilitar o processo de revis?o. ?? Incentive o influenciador a seguir um plano de a??o definido para alcan?ar resultados tangíveis.

Kompromissbereitschaft! Es gibt Gründe, warum ein:e Creator:in etwas getan hat. Wie wichtig ist diese eine ?nderung für deine Markensicherheit? Manchmal passt es auch so.. weil nur der Profi sich ?rgert. Bevor man Metzger spielt und ein Asset dadurch zerst?rt, schauen, wo man Kompromisse finden kann. :))

?? Reconhe?a que o feedback é uma via de m?o dupla e esteja aberto a ouvir as perspectivas do influenciador. ?? Encoraje o crescimento mútuo através da colabora??o e da disposi??o para fazer ajustes quando necessário. ?? Priorize um relacionamento de parceria onde ambas as partes possam aprender e crescer juntas.

Frame your feedback in a way that highlights the mutual benefits. Explain how certain adjustments not only align with your brand’s goals but also enhance the influencer's content quality and engagement. For example, integrating product usage in a natural, story-driven context might increase viewer interest and engagement, benefiting both the influencer’s engagement metrics and your brand's visibility.

Una de las maneras para llevar un proceso de retroalimentación con un influencer es primero , observar que el contenido que el este publicando sea el idea , debido a que muchos influencers se aprovechan de las marcas solo por el supuesto numero de seguidores que tiene , observar el enganche de esos videos si son los adecuados para generar leads, recuerden que la retroalimentación es un proceso donde podemos saber si el influencer esta haciendo su trabajo con su comunidad por que de que nos sirve pagar mucho dinero en influencers que lo unico que va hacer eso generarnos gastos y no ventas, muy bonito y todo la presencia en redes , pero lo ideal es generar el recuerdo de marca de una manera mas acertada