What do you do if feedback reveals untapped potential in your product marketing career?

Untapped potential = your superpower! Here's how I unlock mine: 5. It's a roadmap to becoming a rockstar PMM. Identify areas for improvement and set goals to crush them. 4. Knowledge is power! Online courses, industry conferences, and certifications - fuel your growth mindset. 3. Find a PMM guru! Learn from their experience, ask questions, and get guidance from someone who's been there, and done that. 2. Volunteer for new projects, and take on challenging tasks. Embrace growth opportunities to unlock your full potential. 1. Share your knowledge! Write blog posts, give talks, and participate in online forums. Become a thought leader in your niche.

?Feedback is important, as it reveals ideas and insights to what may not be apparent to most of us who are primarily engaged in business-as-usual. ??We are often surprised by new ways or approaches that can simplify existing processes. Always be open, always be ready to embrace.

Feedback is a cornerstone for growth in any career, especially in product marketing. When feedback reveals untapped potential, I view it as an opportunity rather than criticism. Recently, feedback highlighted the need for more comprehensive customer analysis in our product campaigns. Instead of feeling discouraged, I embraced this insight, recognizing it as a chance to refine my approach. By actively seeking and embracing feedback, I've been able to pinpoint areas for improvement and develop strategies to address them effectively.

Prioritize actions that stretch your capabilities, fostering growth and seizing opportunities aligned with the untapped potential highlighted by feedback. Aim for targets that push boundaries, encouraging innovation and advancement in your product marketing career.

Foster a collaborative culture with your team and customers, encouraging them to co-create innovative marketing campaigns and product experiences. Tap into your team’s creative instincts and encourage them to generate new ideas while also seeking customer input, feedback, and insights. We engaged our customers in co-creation sessions where they actively participated in developing new product features and marketing campaigns. This approach demonstrated our willingness to collaborate and build on our customers' input. By tapping into the creativity of our team and customers, we were able to devise successful campaigns and product features that met our customer needs while differentiating our products in the market.

3 Important points to consider: 1) Identify areas for growth highlighted in the feedback. Research online courses, attend industry workshops, or shadow colleagues with expertise in those areas. Frame this as an investment in your career and a way to unlock even greater marketing wins. 2) Showcase specific data or case studies that demonstrate the impact your ideas could have. Present it to your manager or a wider team, igniting excitement about the possibilities you bring. 3) Volunteer to present your product's value proposition to other departments. Become an internal brand ambassador, fostering cross-functional collaboration and showcasing your marketing prowess.