What digital tools can you use to boost your entrepreneurial reach?

??????????????: At a FinTech in APAC, we targeted SMBs and large regional corporates, engaging marketing leaders and navigating CFO gatekeepers. 4 steps with some key tools: 1. ??????????????????: - ???????????????? ????????: Use IG, FB, TikTok, Telegram, LINE, Kakao. - ???????????????? ????????: LinkedIn for content sharing 2. ????????????????????: - ????????????????: Zoom Info, Lusha which track post of your targets - ???????? ????????????????: LinkedIn Sales Navigator. 3. ?????????????? with ?????? & ?????????????????????? ????????????????: Salesforce with AI-note taking assist from Otter.ai & Sales Navigator insights. 4. ?????????????????????? ???? ?????????? ????????????:: Salesforce & Hubspot (good, not perfect).

Search Engine Optimization SEO is another powerful tool to boost your entrepreneurial reach. Think your target audience or customers are always searching in Google to get relevant products, services, and information every day. So when they search in Google do they find your website or product or service page? If not then you are missing a large audience or customers for your business. Search Engine Optimization SEO will help your website to get discovered in search engine result pages. If your website has proper SEO optimization then a large number of your audience will discover your web pages in Google search result pages and they will visit your pages to get more information about your product and services.

Organic reach on LinkedIn is similar to Facebook in the early 2010s. The fact that so many brands (and individuals) don't recognize this in 2024 is astonishing.

1. Social Proof Tools: Establishing trust with potential customers is paramount. Social proof tools play a crucial role in this regard by allowing businesses to showcase the positive experiences of their existing customers. 2. Podcasting Tools: Powerful medium for entrepreneurs to connect with their audience on a more personal level. Entrepreneurs can leverage podcasts to share industry insights, discuss trends, and even interview thought leaders, establishing themselves as experts in their field. 3. Chatbots incl. AI chatbots: Implement AI-powered chatbots that can handle routine customer inquiries, provide product information, and even guide users through the purchase process.

Use AI Tools for Personalization: With the rise of AI it's easier than ever to send highly personalized 1:1 email messages that speak directly to an individual's needs. Tools like Clay (app.clay.com) allow you to easily create lists of contacts and then generate AI personalized messages to send to each individual. Use Outreach Tools with Automated Sequencing: The odds of someone responding to your first message are super low. You will almost always need to follow up. Instead of setting a reminder to follow (or forgetting to follow up altogether) build your outreach sequence one time, enroll your contact list, and then wait for the replies to drip in! Tools like Apollo.io or Sourcewhale work great for this!

I use email to exchange information, not to connect. cold emails don't work. all information before the meeting and after I send through email. The most undervalued feature is schedule email. When I am working on Christmas eve, I schedule my emails for the next year.

Using tools like ActiveCampaign, you can segment and then use dynamic content to talk to each subscriber individually, at scale. This level of personalisation enables businesses to create more connection, relevance and resonance - all of which leads to higher customer lifetime values. The future belongs to the brands that get this and act on it. The majority of businesses aren't, so there's a real "first mover advantage" here.

smartlead.ai is a very good tool for cold email outreach. Of course, ensure you are NOT using your domain but a different version of it, as you could burn your domain. instantly.ai is another tool to consider scaling your outreach.

As a freelance writer, this is one of my most requested services. Every day, I write dozens of emails for clients all over the world. There's a tendency to get caught up in new and shiny services, like TikTok or YT Shorts, but email is still the most cost effective way to reach prospects, if you do it correctly. I often show my clients how they can reach up to 2,000 of prospects free (except for my services, of course). Email has the best ROI of any marketing tool out there.

We cannot discuss "website builders" without emphasizing the importance of intuitive UI, and SEO. SEO is often the most overlooked factor when ironically it has the most impact on your entrepreneurial reach. If you can afford it, hire an SEO professional and watch your results get better.

In all of my research, the best website-building tool I have found is Webflow! Surprised it is not listed as a potential tool for entrepreneurs to use. The reason I like Webflow is the ability to use simple common language logic within their interface and Webflow writes all of the supporting code on the backend. Also, if you do not want to start from a blank canvas, you can buy a template from design manipulation in order to make the effort minimal and reduce your TTM (time to market).

One unique advantage of using website builders is the ability to rapidly prototype and iterate. Entrepreneurs can quickly test different layouts, color schemes, and content structures to see what resonates best with their audience. This agility allows for continuous improvement and adaptation to market trends and customer feedback.

I used WordPress for my startup. Although WordPress offers less customization compared to other websites, it has an excellent array of plugins and extensions that help maintain a complicated website. It has an excellent support system to reach out in case you have problems and queries. I have heard that WIX has more customization tools.

Talking from growth perspective, Wix, Wordpress, Shopify, webflow & bubble these low-code / no-code platforms gives an edge for quick development to test your MVP without investing much into business . It’s handy for non technical folks and helps in creating SEO friendly, easy customisation options, better ui websites. Once you find your PMF, can invest heavily into business to scale and make it sustainable. Lmk your thoughts on how low-code / no-code is impacting your daily business tasks.

This is one of those tools no one talks about much: Want to learn digital marketing? Hubspot has a complete certification course. Want to be an expert with Google ads? Google has about a dozen courses you can take. Need to be an email expert? MailChimp offers a massive course. All of this is 100% free. Most of these courses offer certifications. Add to that Google's certification courses. Imagine getting a Google Project Manager certification in six months or less for about $350. Companies and learning platforms are making college degrees obsolete. A degree from 5 or 10 years ago in any of these skills is useless unless you've been keeping. The internet is filled with knowledge for entrepreneurs. You just have to look for it.

From hands-on experience with business turnarounds and sales boosts, I've seen an often-overlooked power in community-driven online learning. While Udemy and Coursera offer solid content, it's the post-learning discussions, debates, and actions that truly add value. Imagine a "Study Circle" for digital content: Instead of passive course consumption, you actively dissect lessons, debate their value, and chart actionable insights in a group setting. This collaborative method not only deepens understanding but empowers entrepreneurs to transform knowledge into action.

Asana is one of the best tools out there that gives away SO much on its free plan and even allows you to work with teams that way. It's a powerhouse for keeping tab of tasks, regardless of how many projects you're juggling, and assigning them to the right people with the required deadlines. Ultimately, the tool you should use is *something* because *something* will be way better than nothing.

Project management tools are essential for entrepreneurs seeking efficient project execution. These digital platforms enable entrepreneurs to set clear project goals, assign tasks to team members, foster collaboration, monitor progress, and allocate resources effectively. They also facilitate risk management and time optimization, crucial for entrepreneurial success. Furthermore, data analytics capabilities help entrepreneurs make informed decisions and improve future projects. Popular tools like Asana, Trello, Basecamp, and Monday.com offer diverse features to cater to entrepreneurs' specific needs, ensuring streamlined operations and increased productivity in their ventures.

TLDR: ?????? ???????? ???????? ?????? ???????? ???????? ?????? ???????? ?????????????? ??????'?? ?????? ????????: Don't drown in data or tools. Make actionable insights your primary focus ???????? ???? ???????? ?????? ??????????: Dashboards (e.g., G-Analytics, Adobe, Salesforce) are great for monitoring, but poor for problem-solving. Act on the data, don't just track it. ?????? ?????? ?????????????? Use Miro, Jira, etc., to identify interconnected issues across your business funnel ???????????? ???? ??????????????: Problems and solutions are ever-changing. Maintain an analytical approach to adapt and evolve

Analytics tools are indispensable for entrepreneurs aiming to make data-driven decisions and enhance their business strategies. These digital solutions collect and analyze data from various sources, including websites, social media, and email marketing campaigns, providing valuable insights into user behaviour, engagement, and conversion rates. By understanding these metrics, entrepreneurs can refine their marketing efforts, optimize their online presence, and identify areas for improvement.

By far, Google Analytics is the most recommended analytical tool for measuring statistics and impact. For social media analytics, entrepreneurs can leverage all social media platforms' in-built analytics (especially if your account is a business or a creator account). Better still, entrepreneurs can explore Zoho Social, Hootsuite and other tools.

Google Analytics 4 is massive and extremely flexible. I'm just learning how to find the details I need in GA4, but so far, it's impressive!

Analyst relations & Forbes Councils - As an entrepreneur, one must look at building professional relations with Analyst community (ex: Gartner, Forrester, NelsonHall, Everest Group, ISG, IDC, etc.), this will help boost their company's reach to decision makers (buyers/customers). Additionally, contributing to Forbes Councils will help increase your reach in the community as thought leaders.

Boost your performance by staying updated on major trends. Subscribe to publications such as TechCrunch, Wired, The Economist, or Harvard Business Review. Use news aggregator like Flipboard or Feedly to curate news from sources based on your interests. Listen to podcasts. Participate in webinars or enroll in online courses on platforms like Coursera, edX, or LinkedIn Learning. Follow experts. Set up Google Alerts for keywords related to your interests. Participate in online communities like Reddit where experts discuss topics. Access industry-specific reports that focus on the sectors you are interested in. Use trend analysis tools and platforms like Google Trends, Statista or TrendWatching to monitor emerging trends and consumer behavior.

In my experience, word of mouth is still a powerful tool and should never be ignored in business. You don’t know whose ear it might land on.

Give yourself an edge. Slack has various communities to learn and network. So does Discord. Platforms like OpenVC.app are great for getting software discounts and learning. I ought to know, I wrote the majority of articles.