Social selling is the art of using social media platforms to build relationships, generate leads, and close deals. It requires a combination of digital skills that can help you stand out from the crowd, engage your prospects, and deliver value. In this article, we will explore some of the essential digital skills that every social seller should have.
One of the most important digital skills for social sellers is content creation. Content is the currency of social media, and it can help you attract, educate, and persuade your audience. Content creation involves producing and sharing relevant, useful, and engaging content that showcases your expertise, solves your prospects' pain points, and builds trust. Content can take various forms, such as blog posts, videos, podcasts, infographics, ebooks, webinars, and more. You need to master the skills of writing, editing, designing, and presenting content that resonates with your target market and aligns with your brand voice.
Also, social seller's content creation digital skill follows for overall success: (1) Curious passion for the topic (2) Relevance to accurate requirement (3) Creativity in storytelling, and (4) Productivity
Another essential digital skill for social sellers is social media marketing. Social media marketing involves using the right platforms, tools, and strategies to reach and interact with your potential and existing customers. Social media marketing requires you to understand the features, benefits, and best practices of each social network, such as LinkedIn, Twitter, Facebook, Instagram, and more. You also need to know how to optimize your profile, create and join groups, use hashtags, follow influencers, and leverage analytics. Social media marketing helps you increase your visibility, credibility, and authority in your niche, as well as generate leads, referrals, and recommendations.
Also, impactful social media marketing allows a social seller to understand: (1) Social Intelligence (SQ) (2) Competition (3) Audience engagement time
A third vital digital skill for social sellers is CRM and automation. CRM stands for customer relationship management, and it refers to the software and systems that help you manage and organize your contacts, leads, and customers. CRM and automation help you streamline your workflow, save time, and improve your efficiency and effectiveness. You need to know how to use CRM and automation tools to capture, track, and nurture your leads, segment and personalize your communication, schedule and automate your follow-ups, and measure and optimize your results. CRM and automation help you stay on top of your pipeline, increase your conversion rate, and boost your customer loyalty.
Well said. CRM may help to get better retention as well as a higher conversion rate (CR). In CRM tools, the conversion optimization process might make it easier to close the deals in the case of e-commerce sales.
A fourth crucial digital skill for social sellers is online communication. Online communication involves using various channels and modes to communicate with your prospects and customers in a clear, concise, and compelling way. Online communication includes email, chat, video call, web conferencing, and more. You need to know how to use online communication tools to deliver your message, build rapport, overcome objections, and close deals. Online communication also requires you to be aware of the etiquette, tone, and style of each channel and mode, as well as the preferences and expectations of your audience. Online communication helps you create a positive impression, foster a relationship, and provide a great customer experience.
Yes. Fairly communication is a lifeblood and continuous process in social media channels by social sellers. Social content is the vehicle that determines the value of communication.
A fifth key digital skill for social sellers is digital literacy. Digital literacy is the ability to use, understand, and evaluate digital information and technology. Digital literacy helps you keep up with the latest trends and innovations in your industry and market, as well as the changing needs and behaviors of your customers. Digital literacy also helps you learn new skills, tools, and techniques that can enhance your social selling performance and results. Digital literacy involves being curious, adaptable, and proactive in finding and using the best digital resources and solutions for your social selling goals.
This is probably the biggest challenge in the Social Selling universe. Millenials and Gen Z'ers are more likely to become social sellers, since technology has been present in our lives for years. The older generations have issues here - not everyone handles the basic aspects of social media and technology, so it is hard for them to become top social sellers. It is very important that companies that want to implement social selling strategies are aware and conscious of this challenge, and provide enablement and training strategies to make digital selling more equitable.
Yes, Digital Literacy is another continuous learning skill for the everchanging digital media with new information and tools. It helps to adapt social sellers to stay in front among the top competitors online.
I'd like to mention three usage are essential for a bona fide social seller: (1) Using AI may be the primary need to expand the marketing for social sales, but the final closing by human touch may help to increase retention. (2) Using up-to-date data, data analysis, and forecasts may help to create the next marketing campaign for increasing social sales. And, (3) Using Google for the latest trending information may help to meet the answers in storytelling in the forums or video marketing.