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What content types should you focus on to succeed in a Content Strategy career?

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Content Strategy is a skill that involves planning, creating, and managing content to achieve specific goals and meet user needs. It requires a combination of research, analysis, creativity, and communication skills. But what are the content types that you should focus on to succeed in a Content Strategy career? In this article, we will explore four common and essential content types that you need to master as a Content Strategist.

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1 Web Content

Web content is the core of any online presence. It includes text, images, videos, audio, and interactive elements that convey information, persuade, or entertain visitors. Web content needs to be clear, concise, relevant, and engaging. It also needs to follow the best practices of web writing, such as using headings, subheadings, lists, and keywords. As a Content Strategist, you need to know how to write, edit, and optimize web content for different platforms, devices, and audiences. You also need to collaborate with web designers, developers, and marketers to ensure that the web content aligns with the brand identity, user experience, and business objectives.

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Muhammad Umar

Digital Marketing Specialist | Social Media Strategy & Community Management | Driving Engagement & ROI for Brands | Certified Meta, Google & DMI Marketer | Experience with Leading USA Brands | CEO@ thediverzo
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In a thriving Content Strategy career, diversifying your content types is key. Embrace a mix of written, visual, and interactive content. Written content, like blogs and articles, allows for in-depth storytelling and information sharing. Visual content, such as infographics and videos, captivates audiences quickly and enhances engagement. Interactive content, like quizzes or polls, fosters direct engagement and interaction with your audience, promoting a deeper connection. Balancing these types ensures you're reaching diverse audiences while showcasing your versatility in delivering compelling content experiences.

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Aishat Mustapha

--Digital Marketing | Content Strategist | Marketing Communications
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Success in content strategy relies on diversifying content types to engage audiences effectively. My approach encompasses versatile writing, compelling visuals, engaging audio, strategic social media, comprehensive resources, authentic validation, live interactions, engaging content, and personalized communication. I thrive on refining strategies through audience insights and analytics to optimize content impact.

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2 Social Media Content

Social media content is the content that you create and share on social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, and YouTube. It includes posts, stories, tweets, images, videos, live streams, podcasts, and more. Social media content needs to be timely, relevant, engaging, and authentic. It also needs to follow the guidelines and best practices of each platform, such as the tone, style, format, and length of the content. As a Content Strategist, you need to know how to create, curate, and distribute social media content that connects with your target audience, builds trust and loyalty, and drives traffic and conversions. You also need to monitor, measure, and analyze the performance and feedback of your social media content and adjust your strategy accordingly.

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Michael Mims

Social Media Strategist + Chief Brand Officer + Creative Director + Content Creator + TikTok Master (130K+)
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It's no surprise that any Content Strategy needs to prioritize video content. I would be a student of the differences between short-form and long-form content. Let watch time be a key metric of study. And I would experiment with different styles of video edits and production.

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3 Email Content

Email content is the content that you send and receive via email, such as newsletters, promotions, invitations, confirmations, and follow-ups. It includes the subject line, preheader, body, call to action, signature, and footer of the email. Email content needs to be personalized, relevant, compelling, and actionable. It also needs to follow the rules and best practices of email marketing, such as the frequency, timing, segmentation, and testing of the email campaigns. As a Content Strategist, you need to know how to write, design, and optimize email content that captures attention, delivers value, and generates leads and sales. You also need to comply with the laws and regulations of email marketing, such as the CAN-SPAM Act and the GDPR.

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4 Content Marketing Content

Content marketing content is the content that you create and distribute to attract, educate, and convert prospects and customers. It includes blogs, articles, ebooks, white papers, case studies, infographics, webinars, videos, and more. Content marketing content needs to be informative, useful, relevant, and engaging. It also needs to follow the principles and best practices of content marketing, such as the content strategy, content calendar, content audit, content distribution, and content measurement. As a Content Strategist, you need to know how to create, edit, and optimize content marketing content that showcases your expertise, solves problems, and builds relationships. You also need to align your content marketing content with your buyer personas, buyer journey, and sales funnel.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Sridhar J.

Influential Digital Marketer | Programmatic Campaign Specialist
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Every content creator should've follow Diversity! Forget boring old one-type content. You need a multi-format arsenal to dominate the digital battlefield. Think of it like building an empire, but with words, pictures, and videos instead of bricks and mortar. Just Remember Diversity is your strength. Don't get stuck in one format, experiment and dominate across the board. Web content - Your basecamp. Social media - Attention-grabbing ninjas. Emails - Whispers that convert. Content marketing - he all-rounder army. Podcast - Build authority Know your audience. Tailor your content to their needs and desires, make them say "hell yeah!" every time.

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Karine Abbou - PhD

?? Former business lawyer turned AI Content Strategist & Marketing Advisors - Speaker & Founder of the Women Love AI Marketing Community
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Hands-on, focus on creating top-of-the-art thought leadership content. In our generative AI era, to make sure you're gonna be far above AI-generated (garbage) content, this type of content needs to include: - A thorough content and SEO benchmark to identify your main topic and subtopics - A killer outline - Deep research (tones of AI tools to do that) and ideally data mining from our data - Leverage influencer's collaboration with quotes - include video versions zooming specifically on certain sub-topics - Be emotional, be bold, and take a stand on whatever you're writing. In terms of format, blog posts remain a hit, but I'm a fan of newsletters that you can send first to your subscribers and later publish on your website as blog posts.

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What content types should you focus on to succeed in a Content Strategy career?

1

2

3

4

5

1 Web Content

2 Social Media Content

3 Email Content

4 Content Marketing Content

5 Here’s what else to consider

Content Strategy

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What content types should you focus on to succeed in a Content Strategy career?

1

2

3

4

5

1 Web Content

2 Social Media Content

3 Email Content

4 Content Marketing Content

5 Here’s what else to consider

Content Strategy

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