What communication strategies can small business owners use to build their brand?

Communicating your brand and giving it a louder voice starts with commitment to giving value to your brand by solving a problem. Steves Jobs in creating the IPod created a portable way for the storage of music on the go. That saved space, time and offered an easier access to playing your favorite music on the go. A brand must be innovative and present both a new opportunity and a better way of satisfying a need and a desire to resonate in the marketplace.

Focus on giving tremendous value and creating a brand voice that's impossible to ignore. Set out to in making your brand relatable and inspirational and how you serve your clients / customers.

Trust builds strength, and strength builds strong connections. In my opinion: 1. Value and trust are crucial, as they lead to customer satisfaction. 2. Every aspect of company communication reflects on their brand, and customers are highly sensitive, so companies need to understand customer psychology. 3. The presentation of products also reflects the brand's pattern.

I heard about a founder that wanted to build a better baby stroller, however, this person was not a parent nor did they have any kids. They just picked this idea randomly. It's a long way to understanding your audience if you don't have a good reason "why" or some shared value, mission or culture. If you want to do it this way interview as many users as possible and do what is needed to understand their pain points so you can define a brand voice.

First define your brand with a Brand Strategy. Then put it into action: Business Plan (every part of your business should embody your brand strategy). Content Marketing (the way you market your business should be an execution of your brand strategy.) Customer Service (the experience your customers have with your business should be in alignment with your brand strategy.) If you cover these you'll be set.

Creating content in and of itself is not inherently valuable - it’s too vague. It’s all about the type of content you create, for whom, and why. Having a body of work that represents you ands your brand is a good thing as long as it offers tangible value that can make a real difference to the person consuming it. Hence, the goal is to be specific about the process and the desired goal of creating content. Ask yourself the basic questions and checkin with your audience on the relevance of your content to them and be willing to adjust as necessary.

Share YOUR BEST content that solves problems, offering immediate value to your audience. Don't gate keep it ! Give it freely and stand out . Use storytelling to connect emotionally and demonstrate your brand's impact on real lives.

Research content that STOPS THE SCROLL, What makes you and your audience. Create and Engage with your audience personally, showing the human side of your brand.

Craft emails that people look forward to receiving by being consistent and valuable. Simplicity and concise seems to be working very well at the momemt - sending some one a 10 minute read email will overwhelm them

This is really under used in small businesses- Partner with other SME brands and influencers who share your values to widen your reach. Leverage collaborations for cross-promotion, tapping into new audiences.

Obviously - Use feedback as a direct line to customer needs, refining your products and services. Encourage and act on feedback to continually adapt and improve your offerings.

The main goal of a small business is to turn new customers into loyal ones. To do this, it's important to not only make a great product, but also be consistent with your communication and your principles. It's tough, but it can save you a lot of money down the road and also give you a free advertising channel - recommendations from satisfied customers.