What are the common storytelling pitfalls that can hurt your brand loyalty?

Before even think of crafting the story, Vital step is to understand the essence of brand, the value it provides and emotions it creates by using this specific brand. Now Stepwise approach is like this: 1. Identification of Emotions (Love, Joy, Happiness, Gratitude, Courage, Curiosity etc) 2. Coupling of Emotions with Brand. 3. A single or two emotions to be selected for a brand. 4. Now from color of fonts and content to storytelling, all must be evoking same emotions. 5. A/B testing is a MUST before sharing with masses. 2.

The first rule of thumb for creating any content is to define your purpose for doing it. For example, do you want the story to showcase the passion of the company's founder, to dispel a misconception about the brand, to create an emotional connection etc? Your purpose will drive everything.

A story well-crafted can ignite emptions and guide is discussed above. For example, Product is related to outdoor activities, Now the emotional coupling will tell us that we can safely remain within adventure, courage, brevity, boldness, risk, challenge and it will be unwise if corresponding story evokes empathy, love or sincerity. Such stories no matter how well-crafted cannot evoke corresponding emotions.

Tapping into the emotional response of your audience can really connect your brand at a deeper level. Ignoring any emotional responses or not being aware of them can have a huge impact on the effective of your communication. Recognition and acknowledgement are two of the fundamental human needs.

Agree this is crucial. Few things are more off-putting than exaggerated or obviously fake stories. Be real. Be you. And don't be a wanker. (Can I use that word here?) ??

Authenticity is one of the main KEY players in storytelling. Have you witness WHY, Nike show SPORTS EVENTS and Performance there or take a specific player and shows their training, it's all about credibility and authenticity. That's why, specific dates, names of places or events are being mentioned within stories, to make the reader feel authentic reading.

Human mind is curious and immediately ignores repetition. WHY? It's because, Human mind is interested to learn things they are not aware of. This curiosity is soul of storytelling. The emotion in the end it will trigger remain same, but stories are needed to be different otherwise monotony kills curiosity and so brand.

The biggest flaw in storytelling which I have witnessed is not directly related to story itself. It is hidden inside audience. If I start pitching well-crafted stories about adventures or challenges and my audience are not specific, impact of story will be reduced automatically.

When it comes to storytelling, stop talking your customer's ear off with your story. This will teach them to ignore you, which is a good way to discourage repeat purchases.

In my experience, some of the most common storytelling pitfalls that undermine brand loyalty include an over-reliance on jargon and /or making the brand the hero instead of the customer. Industry-specific lingo alienates customers who crave simplicity and clarity. Additionally, focusing too much on the brand's achievements can overshadow the customer's journey, making them feel secondary. Remember, people don't just buy products; they buy stories that can become part of their own.

There is the art of oral storytelling and there is the craft of writing stories. Those gifted with the art. Have lived a series of short stories of comedy &’ tragedy. Living characters.One gages how much or how little. How dark or light to tell. Is the determined by purpose. To lift up or empathize.There is the art obtaining “ Bus stop tails.” We all tell stories. We all live a series of stories. Exchange life’s journeys. It’s what we do. Some life stories are brands. A brand of an industry of actual events. The living history of a time frame of intrigue.These become Character Brands. The face of the History of a significant time of an emerging Industry.MWM

?? Avoid a typical storytelling pitfall by honoring your original tone of voice. Often, in an attempt to diversify, brands neglect core audiences and stop articulating a consistent tone and tenor. Trust is about consistency.