登录查看更多内容

What are the common pitfalls and challenges of storytelling for social marketing?

由人工智能和领英社区提供技术支持

Storytelling is a powerful way to connect with your audience, convey your brand message, and inspire action on social media. But it's not enough to just tell any story. You need to craft a story that resonates with your target market, aligns with your goals, and stands out from the noise. In this article, we'll show you how to use storytelling techniques in the context of social marketing, and what are the common pitfalls and challenges you should avoid.

在这篇协作文章中查找专家回答

由社区从 2 条内容中精选。了解更多

1 Know your audience

Before you start writing your story, you need to know who you're writing for. What are their pain points, desires, values, and motivations? How can you relate to them on an emotional level? How can you make them feel seen, heard, and understood? The more you know your audience, the more you can tailor your story to their needs and interests. You can use tools like social media analytics, surveys, and customer feedback to gather insights about your audience and create buyer personas.

添加您的观点

Lauren Soltwisch

VP, Head of Social Media at Calamos Investments
举报内容
Not only KNOW your audience—HAVE your audience. If your followers aren’t in your target audience, you might as well be Tweeting at a brick wall. A follower audit will give you an idea of who is following you currently, and help you decide if you need to leverage paid social media to reach more followers in your target audience.

已翻译

赞

2 Define your goal

Another key step in storytelling is to define your goal. What do you want your audience to do, think, or feel after reading your story? How does your story support your overall social marketing strategy and objectives? Your goal should be clear, specific, and measurable, and it should guide your story arc and call to action. For example, if your goal is to increase awareness of your brand, you might tell a story that showcases your values, mission, and impact. If your goal is to generate leads, you might tell a story that highlights a problem your product or service can solve.

添加您的观点

3 Choose your format

The next step is to choose the format of your story. There are many ways to tell a story on social media, such as videos, images, podcasts, blogs, live streams, stories, reels, and more. Each format has its own advantages and limitations, and you should consider factors like your budget, resources, skills, and audience preferences. You should also think about how your format fits your platform, as different social networks have different features, algorithms, and best practices. For example, a video might work well on YouTube or Facebook, but not on Twitter or LinkedIn.

添加您的观点

4 Craft your story

Now that you have your audience, goal, and format, you can start crafting your story. There are many storytelling techniques you can use, but it's important to include a hook that grabs your audience's attention, a conflict that is relevant to your audience and goal, and a resolution that provides a satisfying outcome and takeaway. A hook could be a question, a statistic, or a personal anecdote. A conflict could be illustrated with a customer testimonial or demonstration. A resolution could be conveyed with a call to action, benefit statement, or recommendation.

添加您的观点

5 Avoid common pitfalls

Creating a captivating story can be challenging, so it's important to pay attention to the length, tone, and complexity of your story. Aim for a length that matches your format, platform, and audience's attention span. To make it authentic and relevant, balance your brand message and audience's needs. Avoid using jargon, cliches, or hype. Incorporate specific examples, data, and emotions to support your story. Additionally, use a clear structure, a consistent tone, and visuals, sounds, humor, and metaphors to make it interesting and memorable. With practice and feedback, you can craft stories that engage your audience, convey your brand message effectively, and encourage action on social media.

添加您的观点

Chandler Quintin

CEO @ funB2Bads.com ??
举报内容
A common pitfall is being afraid to try something new. Sometimes, it’s not the story that’s not connecting— it’s the delivery mechanism itself. You’re not cutting through the ocean of noise. Explainer videos, carousel ads, static images… everyone does that and most people simply ignore these messages after a while. When looking for new ideas, look across industries even in unexpected places. Companies that are standing out are doing things differently— Liquid Death is a great example and they’ve inspired plenty of brands to give entertainment a try. This entertainment-based content enables stories work well because you’re exchanging the value of providing something worth watching versus something you insist the audience should know.

已翻译

赞

Social Marketing

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are the common pitfalls and challenges of storytelling for social marketing?

1

2

3

4

5

1 Know your audience

2 Define your goal

3 Choose your format

4 Craft your story

5 Avoid common pitfalls

Social Marketing

给文章评分

感谢您的反馈

更多Social Marketing相关文章

更多相关阅读内容